Barcodes affect the packaging and decoration of goods

The bar code symbol is a commodity information that is specially read by a computer. The reason for the rapid popularity of bar codes, in addition to bar code technology, is a condition that must be possessed by modern businesses, and because bar code marks have created an unexpected decorative effect on goods. The author here talks about the ten major effects of bar code marking on the effect of packaging and decorating of goods.

The bar code symbol is product information that is specifically read by the computer. Since our country was first introduced and used on a few commodities, it has appeared on many commodities today, only seven or eight years have elapsed. The reason for the rapid popularity of bar codes, in addition to bar code technology, is a condition that must be possessed by modern businesses, and because bar code marks have created an unexpected decorative effect on goods. The author here talks about the effect of bar code marks on the effect of packaging and decorating of goods.

First, make the packaging and decoration of goods increase the sense of the times

Pursuing the trend of the times is a manifestation of the general consumer psychology. Because the bar code symbol is a graphic symbol with a strong sense of the times, its application in the packaging and decoration of commodities has undoubtedly become a favored target for these consumer groups.

Second, to adapt to consumer curiosity

Everyone has curiosity. When products with bar code symbols first appeared on the market, they caused a lot of curiosity among consumers. Consumers were motivated by curiosity to generate purchase motives, and these products were successfully opened up to market and occupied the market.

Third, to meet the consumer's "selective psychology"

In many things in daily life, people's eyes are always the first to see things that are familiar and easy to identify. These things are most likely to arouse people's interest and impulse, attention and feedback, intimacy and pleasure, which is the "dominant psychology" dominates. In the vast ocean of goods, goods with bar-coded signs are always sold faster than goods without bar-coded signs.

Fourth, the unique performance of personality and decorative patterns form a sharp aesthetic contrast

The bar code symbol graphic symbol is more eye-catching in the colorful package decoration atmosphere because it is neat and uniform, dense and balanced, and the monochromatic appearance is not monotonous. This harmony of lines and images makes consumers feel pleasing to the eye and never tire of it.

V. Added knowledge and interest for packaging and decoration

It is human nature to love learning and to continuously acquire various kinds of knowledge. After the bar code mark was applied to the packaging and decoration of goods, it objectively played a role in spreading knowledge. Many consumers started by contacting packaged products with bar-coded logos, knew the commercial use of electronic computers, knew about supermarkets, and knew about information processing. All of this makes the bar code packaging and decoration also appear "interesting."

Sixth, provide a new way of expression for decorating

The effect of the bar code symbol applied to the packaging and decoration is easy to remind people of the fact that when people are roaming in the natural environment, they often stop to ponder over the discovery of a small claw and a small leaf. Although the bar code sign is small, it adds a noteworthy content to the packaging and decoration. The increase of bar code marks also provides new expression methods for the application of methods such as the design of decoration and design, the visual effects of color tones, and the method of staggered echoing of Chinese characters, letters, and patterns.

Seven people associate with people's favorite things

Thinking of some good things from the bar code symbol may be just a flash of thought in the mind when the consumer sees the packaging and decoration of the bar code symbol, a moment, a cross section of thinking, and the reflection of the skeleton in the mind. When you see the bar code symbol, consumers are easily connected with the qualities and sentiments of human frankness, justice, simplicity, wisdom, stability, subtlety, rigor, exquisiteness, fashion, and modernity.

Eight, make the design of packaging and decoration have more design ideas

People who have engaged in packaging and decorating have such an experience that packaging and decorating works can not be made too fancy, nor can they be too plain. Therefore, finding the best design between the two becomes the goal of the packaging and decoration work. The participation of bar code logo graphics in decorating has extended the design of interior design. Since the bar code marks are aesthetically pleasing, they are not vulgar and insubstantial. They add a lot of color to the overall decorating effect. Designers apply the techniques in overall concept design, contrast of color blocks, balance of content arrangement, and reflection of cool and warm colors. Wider ideas.

Nine, in line with the fast-paced characteristics of market economy and social life

The fast pace of work and pace of life is a distinctive feature of social life under the conditions of market economy. Bar code markings, whether in the actual technical use of information transmission, or in the packaging and decoration to the consumer's psychological feelings, are fast and efficient. Bar code sign from the graphical point of view. Its connotation of uniformity, closeness, balance, stability, compactness, and orderliness is fully compatible with the high efficiency and fast pace of modern life.

X. Make packaging and decoration more in line with the spirit of modern art: "simple, bright, refined, and new."

The criteria for evaluating whether a thing is in conformity with the spirit of modern art can only be the laws of art and the laws of art itself. The orderly arrangement of the bar code symbol graphics and the orderliness between the symbols make the packaging and decoration completely visually consistent with the modern art spirit of simplicity, crispness, exquisiteness and novelty. Although the bar code symbol is not a subjectively designed artwork, it seems to be an artistic work that has been conceptualized and summed up by artistic masters in terms of objective effects. In addition to the decorative patterns, its modern style is even more prominent. The packaging of goods is also more beautiful because of the increase of bar code logo graphics and richer content. It can be said that both bar code graphics and product packaging and decoration are "combined with each other."

Reprinted from: Long wind bar code