Screen printing combined with digital technology has great potential for development

With the development of technology, screen printing has basically combined with digital technology. A set of data survey shows that in 2013, it is estimated that more than 50% of screen printing companies have adopted digital printing technology. During the digitization of screen printing, a two-level differentiation phenomenon appeared. On the one hand, many enterprises are still stuck in the artificial operation stage; on the other hand, digital inkjet machines have appeared due to technological development. Digital inkjet has the same name as screen printing, but it is more in line with the needs of social development. In the printing and dyeing industry, the average profit of digital inkjet printing is around 9 yuan / meter. The dye is only about 40% of the traditional, and only 5% of the ink is washed away during post-processing, resulting in a small amount of pollution, only 1/15 ~ 1/25 of traditional printing. In addition, the water consumption and energy consumption in the digital printing production process have also been greatly reduced. Compared with traditional printing, the energy consumption per 10,000 yuan of output value of digital printing is only about 1/10 of that of traditional printing, and the energy consumption per 10,000 yuan of income is only about 1/30 of the latter. These characteristics are undoubtedly the pursuit of printing companies to change their development methods in the future The goal.

Digital inkjet printing has unique technical advantages in terms of materials and has a broad market prospect, but the development of this printing technology in China is far less than that of advanced developed countries.

The development of screen printing is still strong, but it can not watch the rice fields of "Chaoyang Industry". With the development of society and the renewal of technology, the printing industry is faced with a renewal contest. Even if you want to stay in peace, let ’s say the printing industry ’s “transformation and upgrading” slogan has been clamored. If printing is turbulent, it is inevitable that the survival of the fittest will be inevitable.

New products of screen printing equipment get together, but the price is not cheap at all. Although there are many competing brands, they have not been able to lower the selling price, and their profit margins are unknown. However, in the process of understanding the market, they have highlighted that the market channels and promotion costs in this field in China are not low. At the moment, more and more evidence shows the same problem: hard power and soft power are gradually in the same important position. Especially when an enterprise enters a non-native market, seeking to localize operations in the local market seems to be an important step in most enterprises' strategic initiatives. The confidence built up by technical strength, the development and maintenance of market channels, this is where foreign companies need to work harder.

Since the 1980s, China has accelerated the research and development of screen printing materials, equipment, and processes, making screen printing play an advantage in the competition with flexographic printing, offset printing, and gravure printing. The speed is increasing. At present, about 70% of wide-format color screen printing uses spot color printing, and nearly 30% uses four-color overprinting, and the proportion of four-color overprinting is still steadily increasing.

Industry survey results show that 70% of the enterprises have an annual output value of about 1 million yuan, but the current domestic screen printing output value accounts for less than 2% of the total printing output value, there is still great potential to be tapped, and the development prospect is broad.

Overall, China's screen printing technology is at a steadily improving stage, automation technology and quality assurance technology are constantly improving, and equipment and material manufacturing levels are also constantly improving.

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