In 2013, more than half of the situation in the furniture industry in Guangdong in the first half of the year, how to deal with it in the second half of the year? On August 9, Wang Ke, president of the Guangdong Furniture Association, said at the provincial economic conference on furniture industry that the Chinese furniture industry is developing at a high speed. The period has passed, and the transformation and upgrading of the industry is imminent. The reform and innovation of enterprises is the way to survive.
The reporter learned from the meeting that in the first half of this year, the total sales of furniture in our province was 109.5 billion yuan, a year-on-year increase of 6.3%. It is worth noting that although Guangdong still relies on nearly half of the proportion of China's furniture export leader, in the first half of the year, the sales volume of furniture industry in our province increased by 8% year-on-year, far exceeding the year-on-year growth of 4.4 percentage points.
Europe and the United States to raise the threshold of imports of wood products
The reporter learned from the meeting that in the first half of this year, the furniture industry in our province was affected by the economic downturn in Europe and the United States and the impact of China's real estate regulation and control policies. Domestic sales and exports are facing greater pressure.
According to the statistics of the State General Administration of Customs (the statistics of airplanes and motor vehicles are included in the statistics of furniture), the export of furniture in Guangdong Province in the first half of the year was 12.107 billion US dollars, an increase of 24.42% over the same period of last year of 9.73 billion US dollars, a net increase of 2.377 billion. The US dollar, accounting for 46.3% of the country's furniture exports of 26.144 billion US dollars, continues to be the leading province for furniture exports in China.
However, it is worth noting that furniture exports are still weak compared to domestic sales. According to the Guangdong Furniture Association, from January to June this year, the province's domestic sales of furniture was 61 billion yuan, an increase of 8% over the same period last year of 56.5 billion yuan, a net increase of 4.5 billion yuan; exports of 7.78 billion US dollars, an increase of 3.6% over the same period last year of 7.51 billion US dollars. The net increase was 270 million US dollars.
Compared with last year, whether it is export or domestic sales, the growth rate of Guangdong furniture has been reduced. According to the data of the reporter, in the first half of last year, the domestic sales of furniture in our province increased by 10% year-on-year, and the growth of exports was 4.4%, which was 2 and 0.8 percentage points higher than the year-on-year growth of this year.
Wang Ke introduced that from January to June this year, the total sales of furniture in the province was 109.5 billion yuan, an increase of 6.3% over the same period of last year of 103 billion yuan. In the last five years, the average increase of the furniture industry in Guangdong was 15%.
At the same time, the recent new regulations in export markets such as Europe and the United States have also cast a shadow over the export situation of domestic furniture companies. Recently, following the European Union's implementation of Forest (FSC) certification for wood and wood products in March this year, the US Environmental Protection Agency (EPA) has proposed two proposed regulations to ensure that its domestically produced and imported composite wood products meet the formaldehyde determined by Congress. Release the standard.
The bill is called the most stringent formaldehyde emission requirement for composite wood products in the world, far higher than the standards of the European Union, Japan and China. For example, in the particleboard, the formaldehyde emission should not exceed 0.09mg/kg, which is higher than the standard of China 1000. Times. After preliminary evaluation, if the production is organized according to the new standard of the United States, the cost of wood-based panels is expected to increase by 30% to 50%. The cost of finished wooden furniture based on wood-based panels is expected to increase by 15% to 20%.
Insiders pointed out that the impact of the FSC “ID card†implemented by the EU has not yet dissipated, and most enterprises are busy dealing with this problem, and the US will once again raise the threshold for the import of wood products, which will undoubtedly cause a second shock wave, making wood products The export is worse.
Seize the domestic market into a trend
"The transformation and upgrading of the industry is imminent, and the reform and innovation of enterprises is the way to survive." Wang Ke said. At the end of last year, the association has proposed that the development of Guangdong's furniture industry will change from pursuing scale to pursuing economies of scale. On the one hand, it will steadily develop exports and actively explore new furniture export markets. On the other hand, it will also focus on strengthening domestic demand and actively increase three or four. The development of the market.
The insiders pointed out that in the long run, the future furniture exports will be mainly subject to the following major bottlenecks: First, the cost of furniture sheets, paints, glues and other materials rises, and the combination of production costs and certification costs leads to an increase in export costs, making export profits sharp. Less. Second, strict third-party certification requirements, so that companies have to work hard to obtain a "license" for other countries, will lead to a significant extension of the product certification cycle and import customs clearance time. Third, the strict standards of formaldehyde limit have led to an increase in the probability of being notified or even returned and recalled abroad, greatly weakening the profitability of enterprises and the opportunity to obtain export orders.
However, exports face many uncertainties and uncertainties, and the rigorous regulations will force companies to accelerate their transformation. Following the signing of the transformation and upgrading of the Lecong and Dayong furniture industry clusters last year, on August 9, the “3+2†signing ceremony for the transformation and upgrading of the furniture industry in Longjiang Town was held in Panyu, Guangzhou. The government, industry associations and scientific research institutions jointly promote the transformation and upgrading of the furniture industry in Longjiang Town. This is the focus of the overall promotion of industrial cluster transformation and upgrading of the furniture industry in our province, which indicates that the transformation and upgrading of the furniture industry in Longjiang Town will be accelerated.
In addition, in the face of the downward pressure on exports, the Guangdong furniture industry has expanded its domestic market and the desire to increase its domestic market share has become stronger. According to Wang Ke’s forecast, the total production and sales volume of the furniture industry in Guangdong Province will reach 330 billion yuan in 2013, an increase of 10% from the forecast value of last year, accounting for about 25% of the national total. The focus of this year will be to increase the development of the third and fourth-tier markets and strive for a 12.4% increase in domestic sales.
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