The sales situation of building materials products is even more severe. Such as doors and windows, bathroom, hardware and other household products, the same period last year, the operating conditions of various dealers are very gratifying, but this year has entered the "hibernation period." Compared with the bleakness of many companies, some furniture companies have seen a significant improvement in business. Most of the orders that can be received every day are custom furniture stores, of which more orders for high-end furniture are more than mid-end furniture.
Customization is the main cause
According to dealers, the sales of furniture this year have not decreased, which is related to the fact that furniture belongs to customized furniture. Now many consumers are willing to buy products online, especially young people, who are not willing to go out and like to choose their favorite products online. The sales of non-customized wardrobes such as hardware, sanitary ware and locks are more affected by online sales, while the sales of customized furniture stores such as cabinets, furniture, wooden doors and furniture are not affected much. Consumers choose furniture products, the early field measurement work and the later installation services are more important, so many people will choose to go to the store to choose.
The future development trend of the furniture industry is customized or themed
For the reason why the sales of customized high-end furniture is good this year, a wardrobe dealer replied: "The real wardrobe and the original wardrobe are two types of products that have recently sold well. With the continuous improvement of consumers' income level and the country. Encourage the implementation of consumer policies, the real wardrobe will become the protagonist of the future door industry market, and its market share will gradually expand. The solid wardrobe has natural wood grain texture and color, which is the best choice for home decoration that likes to return to the natural style. It is very popular with customers.
The added value of the real wardrobe products is getting higher and higher, and it has become the first choice for many mid-to-high-end customers' home decoration. Recently, sales of the original wardrobe have also improved. In order to cater to the consumer's aesthetic requirements and appreciation of the home improvement products, the original wardrobe gradually gave up the traditional rigid shape, and became a home art decoration with smooth lines, elegant color, sensitive texture and beautiful carving. The original wardrobe with fashion, personality and practicality will become the 'darling' of the new generation of high-end consumers. â€
Customization into a trend
In the future, custom-made wardrobes will be the last piece of the market. Especially the original furniture, the market space is very large. Customized service is the development trend of the furniture industry and has great development prospects. Nowadays, more and more furniture companies have added customized service projects. According to the requirements of customers, they have visited the customers' homes to produce personalized products that meet the customer's home decoration style.
The brand awareness of an enterprise is largely based on the quality and service of the product. If the customized service of the enterprise can meet the requirements of the customer well, it will be beneficial to the brand value of the enterprise. However, the quality assessment of customized furniture products is very difficult, and is influenced by many factors such as consumer perception and designer aesthetics. For furniture companies, customization is also a joy.
At present, the situation of the furniture customization market is mixed. Among them, there are brand wardrobe enterprises with certain strength, and small and medium-sized enterprises with poor product quality and after-sales service. Because of the relatively backward technology, the quality of small and medium-sized furniture companies are difficult to guarantee, and most of them rely on price advantage to seize the market. Such small and medium-sized furniture companies have seriously disrupted the order of the customized wardrobe market and affected the healthy development of the industry. In order to become bigger and stronger, the customized furniture industry must integrate industry resources and carry out large-scale production.
Customized companies expand to the country
With the emergence of high-end consumer groups, the number of domestic door enterprises has increased sharply, and the customized furniture market has gradually matured. Many furniture manufacturers have rapidly expanded to the national market and continue to develop furniture dealers. The national furniture industry has seen a situation of contending for hegemony, and major furniture companies have rushed to create first-class brands in the wardrobe industry.
At present, the furniture industry has entered a period of development, and both domestic and international markets have achieved a certain degree of development. Many enterprises in the Pearl River Delta, East China, Southwest China, Northeast China, and Beijing-Tianjin regions are expanding their enclaves and recruiting troops, showing a strong development momentum.
The forecast of a certain industry: In the next 5 to 10 years, the furniture industry will present a diversified development pattern; the connotation of furniture products will be more abundant, the concentration of furniture brands will be further improved, the regional characteristics will become increasingly prominent; the export trade will grow rapidly, and the internationalization process will be significantly accelerated. . According to statistics from the China Forestry Industry Association, in the past 10 years, the Chinese furniture industry is growing at an average annual growth rate of 25%. At present, the production capacity and output value of China's furniture have leapt to the top in the world. In the future, the development space for customized furniture is still very large.
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