Contemporary creative designer Karim Rashid
Karim Rashid, the most creative contemporary designer with the “Plastic Poet†ya, and BoConcept Nordic style cooperated for the first time to create all the works of the Ottawa collection. Karim Rashid, at the launch of the new product, unveiled the new listing of the Ottawa series in the Chinese market, together with Palle Larsen, Director of Global Marketing at BoConcept.
On the day of the event, the cool design of the Ottawa collection attracted the attention of many media guests present. The whole restaurant series covers dining tables, dining chairs, sideboards, cups, carpets and decorative items. It is very practical and unique, and fully demonstrates the fun of urban life. “We are very honored to work with Karim Rashid, the most creative and award-winning design master of the world,†said Palle Larsen, Director of Global Marketing at BoConcept. “Karim's sense of design, functionality and comfort. Deep insight and coordination, and good at using the strong contrast of colors, while extending the core of our brand concept - more urban, international. These coincide with the design concept of BoConcept Nordic style has always been consistent ."
The Ottawa collection embodies the minimalist pursuit of sensibility in Karim's design style. For perceptual minimalism, Karim interprets, “Being focused on the creation itself, the work should be humanized, and it can touch people's hearts. When you touch soft things, you will always feel more relaxed, this is emotional. Minimalism. So in the process of working with BoConcept Nordic, I managed to soften the feeling of the restaurant, so when you step into the room, you will feel relaxed, warm and comfortable." The design of the dining chair is taken from In the forest. The blade-shaped back, the dendritic legs, feel as comfortable and soft as nature. The design of the table top also adopts soft elements, which are very emotional and humanized while striving for simplicity. The design of the side cabinet handle is unique. The wavy curved shape has both strong decoration and practical functions. The handle is easy to grasp and push and pull. The design of the legs is similar to the entire series, giving a feeling of light suspension.
In addition to the restaurant furniture products, the highly personalized decorations also made all the media guests present. Karim ingeniously branded his fingerprint on the Ottawa collection of accessories and joked, "Welcome everyone to steal my fingerprint information." Several pieces of the series have been “pressed by Karim's thumbprintsâ€, and the special marks of the designers have been left on the cups and carpets, such as tattoos in different cities in 35 countries, hand-drawn artwork at university time. , pink signature.
For this collaboration with BoConcept's Nordic style to design a complete range of restaurant supplies, Karim said that “BoConcept's Nordic style focuses on building an atmosphere of the overall living environment, designing, portraying and thinking about the entire environment in a way that creates a high-quality lifestyle. The creation itself is full of fun."
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