Reporter: Today is the first day of our wallpaper fair, and the two sessions are going on. I heard that the Earth Guards also participated in this two sessions. What do you think this has affected the company?
Zhang Chongwu: Our company has participated in the two sessions of the country this year for the third year. The theme of this year is the people's livelihood. We specially selected a batch of stone paper note papers from our company. This note paper has one of the biggest features, 50 pages is One book, each of which has been reviewed from the first NPC and CPPCC sessions to the fourth session last year. The use of this note paper is equivalent to a comprehensive review and study of the two sessions since the founding of the People's Republic of China. Each page reflects the major issues and contents of the previous two sessions, and it is very good. The first year happened to be the theme of low carbon and environmental protection. Last year, our products were in six categories, seven varieties, and more than 50,000 products were used by representatives of the two associations. It is very popular. This year is still a hot spot in the two sessions, CCTV and the central government. The daily newspaper will also do a concentrated report during the two sessions.
Reporter: The results are very brilliant. Here, I congratulate the Earth Guards for achieving such good results. In addition, the Earth Guards made a lot of achievements last year. I would like to ask Mr. Zhang to tell our netizens.
Zhang Chongwu, CEO of Earth Guardian Environmental Protection New Materials Co., Ltd.
Zhang Chongwu: In January 2011, on January 22nd, we officially established a long-term strategic partnership with the French Auchan Supermarket Group. The Auchan Supermarket Group has completely replaced our eco-friendly shopping bags in all of its supermarkets. Traditional plastic bags, in this way, under his leadership, so far, China's China Resources Vanguard, RT-Mart, including Changchun Xintiandi, dozens of nickel-based commercial retail companies have fully used our shopping bags products Since the beginning of last year, the average daily number of commercial retailers using shopping bags from us has reached 750,000. Second, last March, the 11th National People’s Congress and the National Committee of the Chinese People’s Political Consultative Conference used our products. At the same time, we held the third China Corporate Social Responsibility Forum. Our company participated for the second time. I delivered a speech at the meeting. In May, we started the production and construction base in Suihua City, Heilongjiang. So far, the four production bases of Heilongjiang Suihua, Jilin Huadian, Tianjin Jixian and Chongqing have basically started construction. At the stage, Tianjin Jixian, Jilin Huadian will be put into production in May this year. The project in Chongqing is expected to start production at the end of this year. The project of Heilongjiang Suihua will be completed in the second half of this year. This is the production base.
On August 17 last year, the Shahekou District Government of Dalian took the lead in implementing the construction of green homes throughout the Shahekou District, bringing together the organs, enterprises, and citizens of the settlements to completely eliminate white pollution and promote our products. We also distributed 1 million environmentally-friendly products at the venue, and set up an environmental incentive fund to provide necessary rewards to units and individuals who have made outstanding contributions to the use of our environmentally-friendly products. Under this lead, Dalian, October 18 The municipal government will jointly take green environmental protection activities with 22 cities in Beijing, Tianjin, Chongqing and Shanghai, and jointly launch an initiative at the National People's Congress Conference Center in Beijing to eliminate white pollution and promote the environmental protection products of the Earth Guardian. This conference has aroused the national A lot of repercussions, I expect that after the meeting, these cities will take different actions. For example, several districts in Dongcheng District of Beijing have already eliminated white pollution in the garbage sorting work, and the standard of our enterprise products is classified as garbage in the future. The standard for urban sanitation and residents to use garbage bags, it must be degraded, to achieve environmental protection, but also at a low price, this has already started in the domestic central city, this is an activity.
In addition, in December of last year, under the leadership of Beijing and the China Business Enterprise Association, like Liu Biju, the seventy-six commercial retail giants of the Four Seasons Jinyuan were concentrated in the Beijing Four Seasons Jinyuan Shopping Center, where they were held. Common environmental protection activities, launching initiatives to commercial retail enterprises across the country to eliminate white pollution, create a green shopping environment, and promote the environmental protection products of the Earth Guardian.
At this meeting, everyone has signed agreements with our company. At the same time, Four Seasons Jinyuan said that it promotes our products in hotels, retail and real estate in the country. At the same time, among his shopping centers, 480 are like Watsons. Retail companies will also organize and promote the use of our environmentally friendly products. The results that we said last year should be very exciting. I personally summed up the work in 2011. It is not easy, not simple, and extraordinary. The 2012 start is good. The first quarter of this year should be a good start. In January, we made a report to the whole country, and several major sales areas across the country have completely exceeded the sales tasks in the first quarter. Now during the two sessions, the two conferences have adopted our products. This year is the last session of the National People's Congress and the CPPCC. At the same time, it is the beginning of the "Twelfth Five-Year Plan". Therefore, the use of our products is of great significance, and we will strive for the next National People's Congress next year. When the new leadership team of the 18th National Congress began to govern, we launched new products, reported to everyone, and reported to Sina's various netizens.
Reporter: Really brilliant! What you said last year was mainly about eliminating the concept and concept of white garbage and pollution. What kind of work will we do this year?
Zhang Chongwu: This year's work is divided into three aspects. The first one is to complete our industrial layout in key areas of the country, such as the three provinces, the Beijing-Tianjin-Tangshan, the Yangtze River Delta, the Pearl River Delta, and now the Beijing-Tianjin-Tangshan region. This year, we will complete the layout in the Yangtze River Delta. If conditions are met, we will complete our industrial layout in the Pearl River Delta region.
Second, we must improve our sales network, especially the wall paper sales network, and improve it. For example, we need to cover cities above the prefecture level in the whole country. In a central city like Beijing, we must strengthen its image store. Construction, at the same time, all sales network sales staff and sales customers should be optimized to improve the quality and combat capability of the entire team.
Third, the products should be continuously upgraded, new products should be developed, grades should be improved, local costs should be developed, and new varieties should be developed.
The fourth is to increase R&D investment, continuously upgrade our technology, and successfully develop and develop our third-generation and fourth-generation technologies.
This year we will have six to ten invention patents approved by the relevant state departments, and the second generation technology will soon mature. This year I think we should be a year of comprehensive income.
Reporter: You said that the Earth Guards will focus on the industry like wallpaper this year. What kind of situation do you think the wallpaper industry is now in China?
Zhang Chongwu: Every year, like today's wallpaper exhibition, we all come. The significance of this wallpaper exhibition is not how many orders you can sign today, but to master the domestic and international, especially the domestic industry dynamics, what new products, this year's fashion trends , color varieties, what are the new popular fabrics and selling points, here we will give our own wall paper to make an accurate positioning, this year we are ready to launch more targeted in this year's wallpaper products, more to reflect us Product features of these products, for example, we will increase the work of three aspects this year, the first to the national home improvement market, home improvement industry, especially the peak of the industry, such as Jin Hao listed companies, influential national Retail companies are all combined to form a representative strategic partner. At the same time, we must put industry associations, such as China Building Association, Building Decoration Materials Association, and Interior Design Association, we organize these associations, do the tasting, promotion, discussion of our products, give us suggestions, help us develop resources. .
And we have to integrate the country's major real estate customers this year. Like Vanke, he provides free garbage bags to his owners and uses our products in his hardcover rooms. Of course, there are some things. Still talking.
The third is the national wallpaper dealers, we have to reshuffle this team, fully accept our products, and highlight our products. On the other hand, we also have an idea, that is, the domestic home improvement and public construction designers, including wallpaper designers, we have to get a team out and engage in a team of our own, which may have more progress on our company's products. benefit.
Reporter: The road is very wide and very wide. It is actually a concept of big integration.
Zhang Chongwu: Yes, I have to do the industry. Just now you said that the characteristics of the domestic wallpaper industry are not complete, but I personally feel that there are so many characteristics. First, the stalls are not small, and the coverage area is not small, but It is mixed. There are not many realities in this area. There are still some misunderstandings. Some companies have registered a brand abroad. After the domestic production is finished and then returned, it is called the foreign brand, and the price is too high. More importantly, many of them are playing the concept of environmental protection, but they are not really environmentally friendly. They still use some environmentally-friendly materials and materials, but they are still not solved in the raw materials of the fundamental problem, on the wallpaper glue, during the construction process. Home improvement comes from the pollution of the wall. At this point, I think the industry still has potential. From the user's point of view, the domestic use of wallpaper should be said that there is no real start. It just shows that domestic users, including residents, high-end residential buildings, public buildings, including entertainment venues, are potential customers who use wallpapers in the future. If we do a good job, it will drive the development of this industry.
Reporter: I am very grateful to you today for taking the time to accept our interview and wish the Earth Guards a great success at the show.
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