In the home building materials store, there will be some furniture and building materials with similar shapes but different prices, many of which have the background of the cottage. These household products use different kinds of promotional camouflage, 1 brand name and the salesman's rhetoric, which often make it difficult for consumers to distinguish between authenticity and falsehood. The emergence of "cottage" is to adapt to development or to go upstream. We don't comment too much, but the "cottage" is endlessly chaotic. The health of the industry is indeed an indisputable fact. 1 We can't help but ask when the "cottage" floor winds Can you take a break?
"The floor has been laid for less than three months, the paint surface has turned into a painted face, and the paint has fallen into pieces." Ms. Liu, who lives in a well-off family, pointed at the floor of the new home, very helpless. According to Ms. Liu: 2 At the time, buying a floor was cheap, and it looked like a normal floor. I didn't expect to have a problem so quickly, and now I can't contact the manufacturer. The promised after-sales service has also evaporated.
It seems that Ms. Liu has encountered a typical "cottage board." 1 However, Ms. Liu’s experience is not a case. 2 Due to the emphasis on the price of the floor and neglecting the quality of consumer psychology, the cottage floor of small manufacturers’ small brands is fading. The typical feature of “cottage board†flow to the market is to sell at ultra-low prices. .
Market environment promotes cottage floor
The storm of the financial crisis has not subsided. Since the property has entered the adjustment period since 2008, the wood flooring industry has also been partially affected. Some small and medium-sized enterprises, especially small workshops, are hard to see hope in the crisis. 1 Only indiscriminately reduce costs. It is expected to survive the "winter", and as a result, the quality of the product has dropped rapidly.
The wood flooring industry has entered the “shuffle period†since 2005. In 2008 and 2009, the market reshuffle has intensified, and SMEs are facing the status quo of “close, stop, and transferâ€. In order to recover the only cost, they have to pass the shoddy The product "fast forwards and fasts out", trying to get back the profit. However, the harm it poses to the “healthy cottage floor†produced by consumers is obvious.
Industry summary of cottage floor features
1. Characteristics of fake and inferior cottage solid wood flooring
1) Zhang Guan Li Dai: Confuse the name of the wood species. Low-grade wood with similar color and texture acts as high-grade wood; 2) shoddy: use high-grade board after "deep processing" of low-grade board; 3) make-up: put wood veneer on inferior wood. 4. Shading at the bottom of the board: 2 Covering the defects with a film at the bottom of the board; 4) Cutting corners: shortening the drying and curing cycle, shortening the paint surface process 1, and the paint formula is poor.
2. Characteristics of fake and inferior cottage solid wood composite flooring
1) Failure: using inferior substrate; 2) vain name: false certification, false expert recommendation; 3) bottom shading: masking the defect at the bottom of the board; 4) cutting corners: shortening the paint process, 2 paint Rough formula; 5) Harmful to health: 1 Inferior glue compression, formaldehyde emission is seriously exceeded.
3, the characteristics of the shoddy cottage wood laminate flooring
1) Failure: using inferior substrate; 2) Harmful to health: formaldehyde emission is seriously exceeded; 13) opportunistic: imitation of brand-name products; 4) fish-eye mixing: small workshop board mixed into the store; 25) original shape: lack of wear resistance, Deformed and faded soon after use.
Detailing the details to prevent the cottage floor
Since excellent and inferior flooring are difficult to distinguish from the appearance, 2 how to prevent the purchase of "cottage" floor? 1 In fact, as long as the following four principles are mastered, the possibility of buying a “cottage†will be greatly reduced.
Principle 1: Look at professional stores
At present, professional stores have introduced corresponding protection treaties to consumers, such as no reason to return goods, etc. If the products purchased in these stores have quality problems, in addition to the sellers can find compensation, they can also directly negotiate with the store. This avoids the means for sellers to disappear, as long as they are purchased at a professional store, even if the seller is gone, 2 can get the corresponding compensation from the store.
Principle 2: Be cautious about low-priced sales
There is absolutely no mistake in the price of one point of the goods. For the ultra-low-cost floor, 2 you must be sure, in the end is the strength of the brand floor to promote popularity, or inferior floor is attracting attention. Therefore, 1 choose the brand floor that exists in the market for a long time, or the floor in the professional store is more reliable.
At the same time, in general, the brand floor is doing ultra-low-cost promotions, not making money, even in the money, so it will not sell for an unlimited amount of time, and the inferior floor does not matter, and may use the means of promotion every day to deceive consumers. . Seventy or eighty yuan is the breakeven point of the laminate floor. This price is also the reference price.
Principle 3: Distinguish engineering boards and home improvement boards
In addition to the price factor, the engineering board is also a lower price, but this type of flooring country expressly requires that it can only be used in professional places such as stores and outdoor, but not in indoor home decoration. The wear resistance coefficient is low, and its formaldehyde emission is relatively high. It is not suitable for use in an environment where people live for a long time. Therefore, you should pay attention to whether the purchase is an engineering board when purchasing.
Principle 4: View quality inspection report
Each floor can be sold on the market, not only the production certificate, the detailed address of the manufacturer, etc., but also professional test reports and even local test reports. 2 These are bundled with product sales, only With these documents, the sale of wooden floors is legal. Therefore, if the seller can't provide you with the corresponding documents, the safest way is to leave it.
Resisting the cottage products, on the one hand, relying on the consumers' own "eyes of the eye", more importantly, relying on the store's strict management of its brands. If most home stores can close the brand when investing, 1 strictly select household products with similar appearance but different prices, it is difficult for Shanzhai home to have a foothold. For consumption, they believe that they should be reliable even if they buy a product with similar appearance in a trusted store. It was not until the problem occurred that it was found to be a knockoff, and then the complaint was made, and the seller had disappeared. After all, a slight change in the details of the cottage home products is difficult to constitute an infringement complaint against the official.
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