"Restriction Order" hits the home improvement hardware market

At the executive meeting of the State Council at a certain time ago, the meeting pointed out that as of the end of June, more than 5 million new affordable housing projects were launched nationwide, exceeding 50% of the annual target tasks. It is estimated that more than 4 million sets of affordable housing will be built during the year.

Practice has proved that the “restriction order” is the most lethal in many real estate policies. With the “high fever”, the purchase restriction order is also pushed to the second and third tier cities. As we all know, the development momentum of real estate is closely related to the hardware and electromechanical industry. Will be frustrated.

Home improvement hardware frustrated

Although I don't know how much the “restriction order” will affect the home building materials industry, for aluminum door dealers, the precautions must be done well in advance to avoid a devastating blow. In fact, the market is not as vulnerable as everyone said, and opportunities are always for those who are prepared. Although the "restriction order" has had a greater impact on the entire home building materials market, the previous property market was hot, leaving a lot of unrenovated stock houses.

In addition, consumers who previously invested in housing investment in the "restriction order" environment, the property can not be shot, can only choose to rent after the renovation, which also makes the home building materials market has added some potential consumers.

Bathroom hardware frustrated

The sanitary industry is a downstream industry of real estate. Its development has always been closely linked to the real estate industry and is greatly affected by the state's macroeconomic regulation and control. Since the overall speed of the real estate industry has slowed down, the sales of the sanitary industry will inevitably be seriously affected, especially in the first half of the year. As the saying goes, "There is a fever in the property market, and the bathroom will catch a cold." Undoubtedly, the purpose of the purchase restriction is not to suppress the real estate industry, but to curb speculative buying behavior, bringing the real estate industry back to a rational track, and returning real estate to its essential attributes. House prices tend to be rationalized. Indeed, this will bring a large negative impact to the bathroom business for a long time, but the bathroom company is “injured”.

The introduction of the property market regulation policy is a challenge and opportunity for the entire hardware industry. Enterprises fully seize and take advantage of market opportunities and actively respond to challenges, both for hardware manufacturers and distributors.

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