According to foreign media reports, if HP can divest its PC business as expected, then the United States will have only two PC manufacturers, Apple and Dell, and the tablet PC will become a new battlefield for various companies.
The following is the original article:
Although global consumers still have a strong dependence on PCs, the production of PCs in the past decade has long ceased to be the main business of most US technology companies. Although HP is still the undisputed king of the global PC market, the company announced plans to divest its PC business on Thursday, but it highlights the operating difficulties of US PC manufacturers.
Only two PC manufacturers left in the US
After first realizing the long-term difficulties in the PC industry, IBM sold its PC business to China ’s Lenovo Group in 2005. If you can divest your PC business as expected, HP will follow IBM's footsteps. Other US PC makers, including Compaq, Gateway and Packard Bell, have either been acquired or gradually withdrew from the market. HP may choose to sell the PC business as a whole, or choose to spin off the PC business as an independent company. Either way will lead to only two PC manufacturers in the United States, Apple and Dell.
As one of the only remaining fruits, Dell is still struggling for market share.
And another apple is growing stronger and stronger. The transition from the PC era to the smartphone and tablet era has become a key factor in this trade-off. Every PC manufacturer in the world, including Hewlett-Packard and Dell, has never provided a tablet product that consumers want. While HP announced that it might divest the PC business, the company also said it would abandon the development of tablet computers.
Apple takes the lead in the market
According to statistics from the market research agency IDC, global PC shipments this year are expected to grow by only about 4% over last year, and tablet PCs are quickly occupying a prominent position in the stores of various companies.
According to ForresterResearch, another market research agency, global tablet sales this year are expected to double to 24.1 million units year-on-year. Among them, more than two-thirds of tablet PC sales will come from Apple. In the first half of this year alone, Apple ’s iPad revenue reached 9 billion US dollars, which was 30% more than the total revenue of Dell ’s consumer PCs during the same period. So much so that there is a joke circulating in Silicon Valley: there is no tablet market in the world at all, only the iPad market. (This sentence also applies to the Apple iPod)
Yet another piece of data is unambiguous: Apple is the only PC manufacturer that has achieved strong growth in its PC business. In the second quarter of this year, global consumer spending on desktops and notebooks increased by 16% year-on-year, but Dell's consumer product revenue increased only 1% year-on-year.
US investment bank CollinsStewart analyst Louis Miscioscia (LouisMiscioscia) pointed out: "This is undoubtedly plagued the global PC manufacturers, and will become a long-term stubborn illness on their hearts."
Dell will not change strategy
Hewlett-Packard CEO Leo Apotheker said in an interview with the media on Thursday: "The tablet effect does exist." Li Aike also admitted that the HP TouchPad tablet did not meet market expectations. If it continues to insist on research and development, HP will pay a huge price. .
He also said: "The current market competition environment is too different from ten years ago."
Affected by the news of the divestiture of the PC business, HP's stock price plunged 20% on Friday.
Dell CEO Michael-Dell (MichaelDell) is clearly immersed in the joy of HP's divestiture of the PC business, but the company is also facing the same market pressure as HP. The performance of Dell's entire PC business is also stunned. According to the statistics of market research agency ABIResearch, Dell's consumer product revenue in the second quarter increased only 1% year-on-year.
Like Hewlett-Packard, Dell is also investing in the higher-margin enterprise market business. However, David Johnson, senior vice president of strategy at Dell Group, said the company will not follow suit to divestiture its PC business. Johnson said: "We have no intention to change the company's strategy."
Tablet PC becomes the main battlefield
The tablet PC market has become a hope for other PC and mobile phone manufacturers to reinvigorate. According to ForresterResearch estimates, by the end of next year, the sales of tablet PCs in the US market will exceed the sales of netbooks and small notebooks that were commonly used by consumers. Since being listed a few years ago, netbooks have been regarded as the savior of the PC industry, but consumers soon lost interest in netbooks.
Analysts pointed out that despite the slightly higher price of Apple's iPad, consumers really have no better alternatives. Richard Doherty, research manager of market research and consulting firm EnvisioneeringGroup, said: "Many PC and mobile phone manufacturers are simply not performing well in the tablet market. The problem is not just the product, but also the product backing Operating system. "
It is for these reasons that it is no easy task for smartphone manufacturers to sell tablet computers. Google just announced the acquisition of Motorola Mobile this week, and the latter's Xoom tablet performed poorly. RIM, which has many years of experience in mobile device design and production, also joined the competition in the tablet market this spring. Although the PlayBook tablet was launched at the beginning of the year, consumers did not buy RIM's tablet.
RIM advantage disappeared
RIM said the company's PlayBook shipments reached 500,000 units in the last fiscal quarter. But Kevin Burden, vice president of ABIResearch, expects that only 40% to 50% of PlayBooks will find buyers.
PlayBook must be wirelessly connected to a BlackBerry before it can read group emails, and it also clearly lacks application support. Therefore, consumers are not cold about the product.
RIM's main sales target is enterprise users, not individual users. Even so, the ever-changing market environment has repeatedly hit RIM. First, most companies do not know whether their employees need a tablet for office work. Secondly, after the enterprise IT department completed the survey, it was discovered that employees had decided to purchase tablet products with their own funds. Therefore, when the decision to buy a tablet becomes an individual consumer choice, RIM's enterprise user advantage will no longer exist.
Burton pointed out: "RIM hopes that a good relationship with the enterprise IT department will open the door to enterprise users for PlayBook. However, the decision-making power of tablet PC purchase is already in the hands of users.
Alan Panezic, vice president of product management and marketing at RIM, admitted that many companies now let employees choose and buy tablet products. Panegic pointed out: "To be honest, this trend continues to spread. If employees choose to buy tablets by themselves, this will undoubtedly reduce the related expenses of the enterprise."
However, Panegic also said that once companies feel that tablet PCs will become very important office appliances, then the above trends may be changed. Most employees are now very willing to pay $ 50 to $ 200 to buy a smartphone, but many of them may not be willing to spend $ 500 or more to buy a tablet.
Considering RIM's long-term commitment to providing users with a secure email service, PlayBook's inability to read email directly does surprise many industry observers.
Apple faces a new round of competition
In the next few months, Apple will face a new round of competition. Sony said the company will launch tablet products; Amazon also expects to sell its own brand of tablets this fall. Google, as always, has polished its Android tablet products. Just as the Android phone hit the Apple iPhone in a group shock, the future Android tablet may help many PC and mobile phone manufacturers challenge Apple's leadership in the tablet market.
Among all Apple ’s current competitors, Samsung has taken a place in the tablet market with its GalaxyTab. Although Samsung, which also produces PCs and other electronic devices, ranks second in the tablet market with a 12.5% ​​market share, it still lags far behind the iPad.
Gavin Kim, Samsung ’s vice president in charge of content services and entertainment mobility, said that Samsung will continue its efforts to produce tablets with better performance and further narrow the gap with competitors ’similar products. He also pointed out that the tablet is a very important part of Samsung's overall strategy.
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