According to the news on November 21st, online malls such as Lokuten and JD.com have successively been granted the "Internet Drug Information Service Qualification Certificate", which is another trend after the large e-commerce platform obtained the medical service qualification certificate after the Taobao Mall.
Although the approval of the certificate does not mean that drugs can be sold online, according to industry analysis, Taobao Mall, Lokutian, JD.com and others have successively obtained the "Internet Drug Information Service Qualification Certificate" as a sign. Another key step has been taken on the road to selling drugs online, which may be just around the corner.
It is understood that the recent news about online drug sales is endless, causing controversy in the industry. On the one hand, with the continuous development of e-commerce, the richness of online drug categories and the price advantage of offline pharmacies provide convenience and benefits for people to purchase drugs, and the demand for online drug purchases is increasing day by day; on the other hand, the particularity of drugs determines the online The source of drug sales must be highly safe and reliable, so the qualification requirements for e-commerce companies are quite strict.
At present, there are not many e-commerce enterprises that have obtained online drug trading service licenses. And the approval of the "Internet Drug Information Service Qualification Certificate" by e-commerce companies does not mean that they can sell drugs online. According to the "Interim Provisions for the Approval of Internet Drug Trading Services", companies engaged in Internet drug trading services must pass the inspection and acceptance of the food and drug regulatory authorities and obtain the "Internet Drug Trading Service Qualification Certificate". At the same time, the "Internet drug trading" Service organization qualification certificate number. In addition, the website can only sell non-prescription drugs to consumers, and has online query, online consultation (real-time consultation of licensed pharmacists), order generation, electronic contract and other transaction functions.
IResearch believes that more and more e-commerce companies are pouring into the pharmaceutical field, precisely because of the huge market prospects contained in pharmaceutical B2C; according to data released by the China Pharmaceutical Business Association, the scale of China's pharmaceutical retail market in 2010 It is 173.9 billion yuan, and online sales have just exceeded 100 million, accounting for less than 0.1%. In comparison, the US pharmaceutical online retail scale reached US $ 170 billion in 2010, accounting for nearly 30% of the overall pharmaceutical retail scale. . In the future, the pharmaceutical B2C field has a broad market space.
Although the market space is large, the current status of the industry is not optimistic. The particularity of pharmaceuticals as online merchandise determines that the safety issue remains the most important factor. If the market regulation is not guaranteed, the development of the industry will be impossible to talk about. Relative to the price advantage, consumers are more concerned about the quality of drugs when buying drugs online. This is also the reason why it is difficult for the country to set a higher policy threshold and apply for drug sales licenses.
According to the relevant person in charge of Le Kutian: "Drugs are special commodities that are related to people's lives and safety. Therefore, online drug sales have high safety requirements. Drug storage management and logistics distribution must pass national GSP management standards; e-commerce If the platform wants to sell drugs, it is more strict. On the one hand, it needs to have its own strict management system to ensure the correct release of information. In addition, it needs to strictly screen drug manufacturers to ensure good drug safety. Be cautious. In the future, we will closely follow the trend of pharmaceutical e-commerce policies and make active deployments. "
Experts remind that medicines are a special commodity. Consumers can log in to the official website of the State Food and Drug Administration when they purchase medicines online, and check whether the drug purchase website has To provide individual consumers with the qualifications of medicines, and at the same time, you can check the medicines promoted on the website under this column.
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