U.S. publishers believe that a book goes from manuscript to finished product into the warehouse, which is a very complicated process. Printing is the last important process, and printing costs account for a large part of the publisher's investment. Because the printing house is a key supply to the publishing house, the publishing house needs to understand and find the best printing house. The printing house should also be familiar with the prepress preparation and the requirements for the printing work of the publishing house so that Cooperate well and produce high-quality books.
About 24% of the general small and medium-sized publishers are engaged in pre-press development. They set up a pre-press department, responsible for the manuscript revision of the manuscript, entered a computer for desktop publishing, and finally made a photographic manuscript and disk for printing. Factory plate printing. In future printing, the so-called buying printing is the responsibility of the operating department of the publishing house, some of which are dedicated printers and some are managers of the operating department.
Regardless of the size of the publishing house, every book published must be designed in advance in the form of a book, cover, paper, font, and binding form, to estimate the cost, in order to constitute the basic product strategy of the publishing house, and to consider commissioning Which printing factory is responsible for printing. These are all planned and implemented by the prepress department.
The work goal of the pre-press department is: With minimal initial capital investment, new books are produced and printed out in a timely manner so that publishers can obtain maximum operating margins. Therefore, they always plan to calculate carefully, calculate the cost of each link, and make a budget plan. In addition to the cost of a book, there are two aspects in addition to the cost of a book or royalty. First, the pre-press writing and production of book pages, publishers do a better job is generally $ 20 per page book. Prepress costs are about 10% of budget revenue. The other part is printing costs, including paper, printing and binding fees. Generally speaking, it accounts for 22.5% of the estimated income. The finished book is printed with an average of 1 cent per page. At the same time, calculate the total cost of prepress development and printing costs.
After each book is published, the prepress department receives a draft of the “New Book Development Process†after receiving the manuscript from the Organizing Department. It is arranged in a countdown manner. In fact, 250 minutes before the publication of the new book, all preparation work has begun. . The schedule for the printing work is:
125 days (starting) Prepare printing specification
120 days solicitation for quotes from printing houses
120 days design book cover
100 days to confirm the quotation of a printing factory
95-day computer disk for printing
90 days send out to buy print orders
75 days completed book and cover proofreading
65 days printing factory ready to deliver
60 days to remind the warehouse to receive goods
50 days inspection of bound new books
25 days to withdraw the printed picture
0 days announced officially published
From the calendar it can be seen that the publishing house considered the arrangement of printing four months before the publication of a book. The specifications for plate making, printing, and printing are roughly like this:
First, most of the publishing houses do their own desktop plate making and they do not have to go outside to do it. Many publishers are willing to pay more for their contributions and require the author to provide typed originals and computer disks. In this way, the publisher's desktop typesetting system can conveniently design the layout and make the book pages, configure the charts, and finally hand them over to the printing house for photocopying and computer disk. Some small publishing houses also serve as desktop publishing operators, and some are equipped with several excellent desktop platemaking operators. An article in the prepress department can complete 5,000 pages of manuscripts in one year and submit two books in about one month. A good desktop platooner can correspond to the work of two text editors and complete 10,000 pages of manuscripts a year. The cost of processing a book, including salary and rental equipment, averages about $1,000 and costs about $5 per page. A small publishing house that publishes 3-4 books a year is also very cost-effective to buy publishing software.
Second, on the number of prints. In order to avoid high return rates and reduce inventory, the publisher decided that each book should be printed with particular caution. When assessing the feasibility of each book, the print edition and the proposed pricing, the drafting department, the sales department, the prepress department, and the business department must sign their opinions on the evaluation form, and finally, the financial person in charge according to the capital of the publisher. And warehouse capacity, determine an appropriate number of prints, and report to the general manager (publisher) for validation. The general situation is that the publisher only considers the sales of the new book for one year, and most of them are printed 1,000-1500 copies first, including reasonable sample books and stocks. Reprints generally consider sales for 3 years, and prints are slightly larger.
Although the number of prints is constrained by many factors, it is not possible to blindly print more, but when the publisher contacted the printing house to print the quotation, they asked the price of several grades of printing, and considered that the printing factory was reasonable on the basis of a certain number of impressions. profit. Sometimes consider other mutually beneficial methods, such as promised to provide several kinds of books in one year, increase the variety of reprinted books, and strive for paper book editions, club editions, reprinted bookseller cooperation and printing, etc. In this way, the print volume will increase and the printing price will naturally decline, which will benefit publishers, printing houses and other partners.
Third, the book's open and bound. About 80% of U.S. publishers publish paper books at 5.625 x 5 inches. However, most urban newspaper reviewers and minority libraries still do not want paper books. Therefore, a small number of publishers are accustomed to exporting hardcover books for the first time, and paper books will be issued after 6 months. Or prepare another 5O0 hardcover book to meet the needs of book reviewers and libraries. Of course, precious reference books, books on coffee tables, often only hardcover. Classroom and on-site reference manual information, more with thread or binder cover. Before the publisher decides to print, he must confirm the bound form and ask for a quote from the printer.
Fourth, on paper. Every reputable book printing factory in the United States, Metropolis itself stores a batch of commonly used paper, suitable for most of the book paper needs. Because the printing factory purchases in large quantities, even if the price of paper is increased, it is generally cheaper than the publisher's purchase in the market. In particular, when the publisher buys paper on his own, he may sometimes make mistakes, or the printer may waste more paper than usual. Therefore, unless there are special requirements or certainty, 95% of the publishers use paper stored in printing plants.
Fifth, the delivery requirements. The publisher asked the printing factory to determine the delivery date. At the same time, they also have to proofread the proof of the work schedule, which takes about one week. The quality of the cover of the book is a bit more, so we must insist on seeing the sample. Most publishing houses require that printing houses use marked cardboard boxes for shipment. If they are bundled, they are bundled with 10-15 volumes or 25 volumes for easy inventory. If a certain book is printed in large quantities, the warehouse has enough equipment, and some may use a code book stand instead of a carton. All printed books are shipped to the point of receipt designated by the publisher and the freight is paid by the publisher.
In short, because the publishing house is fully prepared for the printing work, the requirements for the printing factory are also very clear. At the same time, the printing factory also regards quality and service as the primary commitment of Lanhuo. Therefore, there are few conflicts and disputes between the publishing house and the printing factory.
About 24% of the general small and medium-sized publishers are engaged in pre-press development. They set up a pre-press department, responsible for the manuscript revision of the manuscript, entered a computer for desktop publishing, and finally made a photographic manuscript and disk for printing. Factory plate printing. In future printing, the so-called buying printing is the responsibility of the operating department of the publishing house, some of which are dedicated printers and some are managers of the operating department.
Regardless of the size of the publishing house, every book published must be designed in advance in the form of a book, cover, paper, font, and binding form, to estimate the cost, in order to constitute the basic product strategy of the publishing house, and to consider commissioning Which printing factory is responsible for printing. These are all planned and implemented by the prepress department.
The work goal of the pre-press department is: With minimal initial capital investment, new books are produced and printed out in a timely manner so that publishers can obtain maximum operating margins. Therefore, they always plan to calculate carefully, calculate the cost of each link, and make a budget plan. In addition to the cost of a book, there are two aspects in addition to the cost of a book or royalty. First, the pre-press writing and production of book pages, publishers do a better job is generally $ 20 per page book. Prepress costs are about 10% of budget revenue. The other part is printing costs, including paper, printing and binding fees. Generally speaking, it accounts for 22.5% of the estimated income. The finished book is printed with an average of 1 cent per page. At the same time, calculate the total cost of prepress development and printing costs.
After each book is published, the prepress department receives a draft of the “New Book Development Process†after receiving the manuscript from the Organizing Department. It is arranged in a countdown manner. In fact, 250 minutes before the publication of the new book, all preparation work has begun. . The schedule for the printing work is:
125 days (starting) Prepare printing specification
120 days solicitation for quotes from printing houses
120 days design book cover
100 days to confirm the quotation of a printing factory
95-day computer disk for printing
90 days send out to buy print orders
75 days completed book and cover proofreading
65 days printing factory ready to deliver
60 days to remind the warehouse to receive goods
50 days inspection of bound new books
25 days to withdraw the printed picture
0 days announced officially published
From the calendar it can be seen that the publishing house considered the arrangement of printing four months before the publication of a book. The specifications for plate making, printing, and printing are roughly like this:
First, most of the publishing houses do their own desktop plate making and they do not have to go outside to do it. Many publishers are willing to pay more for their contributions and require the author to provide typed originals and computer disks. In this way, the publisher's desktop typesetting system can conveniently design the layout and make the book pages, configure the charts, and finally hand them over to the printing house for photocopying and computer disk. Some small publishing houses also serve as desktop publishing operators, and some are equipped with several excellent desktop platemaking operators. An article in the prepress department can complete 5,000 pages of manuscripts in one year and submit two books in about one month. A good desktop platooner can correspond to the work of two text editors and complete 10,000 pages of manuscripts a year. The cost of processing a book, including salary and rental equipment, averages about $1,000 and costs about $5 per page. A small publishing house that publishes 3-4 books a year is also very cost-effective to buy publishing software.
Second, on the number of prints. In order to avoid high return rates and reduce inventory, the publisher decided that each book should be printed with particular caution. When assessing the feasibility of each book, the print edition and the proposed pricing, the drafting department, the sales department, the prepress department, and the business department must sign their opinions on the evaluation form, and finally, the financial person in charge according to the capital of the publisher. And warehouse capacity, determine an appropriate number of prints, and report to the general manager (publisher) for validation. The general situation is that the publisher only considers the sales of the new book for one year, and most of them are printed 1,000-1500 copies first, including reasonable sample books and stocks. Reprints generally consider sales for 3 years, and prints are slightly larger.
Although the number of prints is constrained by many factors, it is not possible to blindly print more, but when the publisher contacted the printing house to print the quotation, they asked the price of several grades of printing, and considered that the printing factory was reasonable on the basis of a certain number of impressions. profit. Sometimes consider other mutually beneficial methods, such as promised to provide several kinds of books in one year, increase the variety of reprinted books, and strive for paper book editions, club editions, reprinted bookseller cooperation and printing, etc. In this way, the print volume will increase and the printing price will naturally decline, which will benefit publishers, printing houses and other partners.
Third, the book's open and bound. About 80% of U.S. publishers publish paper books at 5.625 x 5 inches. However, most urban newspaper reviewers and minority libraries still do not want paper books. Therefore, a small number of publishers are accustomed to exporting hardcover books for the first time, and paper books will be issued after 6 months. Or prepare another 5O0 hardcover book to meet the needs of book reviewers and libraries. Of course, precious reference books, books on coffee tables, often only hardcover. Classroom and on-site reference manual information, more with thread or binder cover. Before the publisher decides to print, he must confirm the bound form and ask for a quote from the printer.
Fourth, on paper. Every reputable book printing factory in the United States, Metropolis itself stores a batch of commonly used paper, suitable for most of the book paper needs. Because the printing factory purchases in large quantities, even if the price of paper is increased, it is generally cheaper than the publisher's purchase in the market. In particular, when the publisher buys paper on his own, he may sometimes make mistakes, or the printer may waste more paper than usual. Therefore, unless there are special requirements or certainty, 95% of the publishers use paper stored in printing plants.
Fifth, the delivery requirements. The publisher asked the printing factory to determine the delivery date. At the same time, they also have to proofread the proof of the work schedule, which takes about one week. The quality of the cover of the book is a bit more, so we must insist on seeing the sample. Most publishing houses require that printing houses use marked cardboard boxes for shipment. If they are bundled, they are bundled with 10-15 volumes or 25 volumes for easy inventory. If a certain book is printed in large quantities, the warehouse has enough equipment, and some may use a code book stand instead of a carton. All printed books are shipped to the point of receipt designated by the publisher and the freight is paid by the publisher.
In short, because the publishing house is fully prepared for the printing work, the requirements for the printing factory are also very clear. At the same time, the printing factory also regards quality and service as the primary commitment of Lanhuo. Therefore, there are few conflicts and disputes between the publishing house and the printing factory.
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