It is understood that the current development of the cabinet industry has three distinct characteristics. Although the cabinet industry has been developing for 20 years, the momentum of rapid growth has not weakened. The purchasing power of home cabinets in the first-tier cities is not saturated, new houses and remodeling. The rigid demand is also very strong, but the competition in the primary market is becoming more and more fierce and the operating costs are getting higher and higher.
The risks in operating in the primary market are mainly from two aspects, one is the high rent pressure of the property side, and the other is from the price confrontation that is different from the competitors.
At present, the regional branding characteristics of the kitchen and bathroom industry are still very obvious. There are still a few companies that can expand in the country, and many of them follow the chain stores for national expansion. Whether it is active expansion or passive expansion, there are cabinet companies that are relatively strong in each region, and it is difficult for the strong dragon to suppress the head snake.
In the space for the development of cabinet enterprises in the second and third-tier markets, the demand for the cabinet market is also very huge. Neither the national brand enterprises nor the regional brand enterprises have completely penetrated this market.
Therefore, some professionals speculate that 'the future cabinet industry, the brand in the first-line market will be more centralized, and in the second and third-tier markets, the brand will penetrate. '
Looking at the industry situation, Xiao Bian believes that cabinet investment should follow the development of the cabinet industry and actively take the market as a guide. Cabinet companies and franchisees should have a forward-looking vision, change marketing concepts and marketing strategies, use the network as a marketing medium, and while actively stabilizing the primary market, actively obtain the latest information on industry development through online channels, and strive to find and Open up the second and third grade markets to meet the warmer spring of the cabinet industry.
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