Take stock of the big names in cosmetics that use Chinese actress endorsements (Photos)

1. L'Oreal Paris

L'Oreal Paris is the first world brand to use Chinese actors as its global spokesperson. Since 1996, L'Oreal Paris has signed a contract with the famous Chinese actor Gong Li to convey Chinese beauty around the world. Since then, he has also reached cooperation with many Chinese stars including Li Jiaxin, Wu Yanzu, Li Bingbing and Zhang Yulin.

Gong Li can be said to be the first Chinese actress to endorse the international cosmetics brand, and also opened the endorsement era of Chinese actresses. Gong Li has a typical oriental classical beauty face, which is impressive.

Li Jiaxin can be said to be the second Chinese actress spokesperson selected by L'Oreal Paris. Li Jiaxin has an indispensable position in Hong Kong movies. The mixed face and tall figure have laid a solid foundation for her cosmetics brand endorsement.

Li Bingbing joined the team of L'Oreal Paris last year, endorsing the deep repair series of L'Oreal Paris, with an elegant and dignified image.

At the opening of the 63rd Cannes International Film Festival this year, the world famous cosmetics brand L'Oreal Paris announced that it has joined hands with Chinese movie star Fan Bingbing to formally join the L'Oreal Paris “Dream Team” and become the latest spokesperson for L'Oreal Paris.

2, Olay oil

Spokesperson: Zhou Xun

As the spokesperson of Olay, Zhou Xun has been in the series for more than 2 years, not only because she is the famous female movie star in China, but also because she is a natural beauty like a hibiscus.

Spokesperson: Lin Zhiling

As another spokesperson for Olay, Lin Zhiling is endorsing the series of “Ocean's first model” and her own skin and skin.

Spokesperson: Maggie Cheung

Zhang Manyu is in the position of no one in the Chinese film industry. Her classic image has already been deeply rooted in the hearts of the people. As a spokesperson for the Olay anti-aging series, Maggie Cheung is now popular with the public for its mature and elegant image.

3. Maybelline New York

Spokesperson: Zhang Ziyi

Maybelline is used to revealing the feminine beauty and dynamics of the women. And her new image spokesperson conveys the beauty of the beauty advocated by Maybelline with a kind of health from the inside out, full of sunshine and pure temperament.

4, SK-II

Spokesperson: Qi Qi

As the spokesperson of SK-II, supermodel Qiqi is very strange to Qiqi. In fact, she is the wife of the famous movie star Ren Dahua. Qi Qi has been using SK-II for many years, and when the SK-II was in the midst of a brand crisis in the Mainland in 2005, Qi Qi still gave SK-II great support.

5, FANCL

Spokesperson: Liang Qiqi

Liang Yuqi and FANCL have also been working together for many years. Gigi Leung's healthy appearance and good attitude towards life are in line with FANCL's unadded brand image.

6. Shuizhi Ao

Spokesperson: Li Xiaowei

This is the first time that Shuizhi A has opened the mainland actress as a spokesperson. The Li Xiaoying endorsement is the good night mask of Shuizhi Aojia. Li Xiaoying's fresh image quality is very consistent with the positioning and characteristics of this product.