In 2008, Sidel's packaging design department designed this bottle for the Brau Beviale exhibition in Nuremberg, Germany, with the aim of “giving consumers a surprise in order to break the traditional packaging of beer bottlesâ€. After filling and capping, a second cap is placed on the bottle as a support. Its unique shape and humanized design are intended to arouse the curiosity of young consumers who like innovative products and appeal to them. The consumer must turn the bottle upside down and stand on the support cover to drink the drink, and the bottle becomes like a glass. A few days ago, in Brussels, Belgium, the international jury of the 2009 World Packaging Design Competition (Pentawards) announced that PET beer bottles designed by the Sidel Packaging Design Department had won awards.
This is the second time that Sidel has won this award. In 2008, Sidel designed the ultra-lightweight NoBottle bottle to win the Pentawards Award for its beautiful and smooth shape. A year later, Sidel won the Pentawards Bronze Award for a flame-shaped 500ml PET beer bottle. The Pentawards Grand Prix is ​​a world-renowned packaging design competition. According to its third organizing committee member, winning the award means “acquiring the global honor of the packaging industry and affirming the quality of packagingâ€. The jury members of the contest are design and marketing experts from all over the world. They are selected from 754 packaging products submitted by 39 leading countries in the world, including France, Japan, the United States and the United Kingdom. Five categories of packaging design awards for food, beauty products, luxury goods and other market products.
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