Key to the success of garment printing

Developing and producing a perfect preprinted apparel product line is indeed a time-consuming and laborious task, but a solid foundation and a good attitude can help people succeed.

An art teacher once told me: Good ideas are always ubiquitous. They are like fossils waiting for people to discover, but what is truly commendable is the meticulousness and patience that people display in the process of excavating these treasures. This mentality also applies when developing preprinted T-shirts.

The successful development of a preprinted apparel product line depends to a large extent on our prior design of the production process. One of the most important steps is to determine what you want to achieve through this production line. Can it successfully sell T-shirts to certain stores and get some positive feedback? Do you need to sell a certain amount of clothes or achieve a specific return on investment? Deciding on the success criteria and your own goals can help you find the right direction from the start. The more specific you describe the goal, the greater the likelihood of achieving these goals in the end.

Since the T-shirt market has never lacked imagery ideas, garment factories must pay attention to the first impressions of the product in order to attract the attention of retail customers. Some buyers from large retail discount stores can see dozens of new products submitted by companies each week, most of which will be eliminated by these discerning customers. Although there are many reasons for their elimination, the most important point is that the designers of these garments do not have enough patience and concentration to make their designs long-term success.

Another major factor that determines the success of a garment in the market is the attitude of the developer, including his/her objective assessment of product feasibility, flexibility, and adaptability. Product developers often use design ideas from the inside out, just as an experienced screen-printing expert told me: Designers or developers of T-shirts only seek advice from friends, employees, and family members. These people usually do not hide their true ideas.

In addition to the above issues, you can use the following ten techniques to increase your chances of success. Although the target markets to which these techniques apply may be different, they can lay the foundation for you to bring products to market and succeed.

Before taking action, you should first realize that product marketing is always evolving and changing. Almost all of the traditional marketing media (newspapers, magazines, advertisements, and point-to-point) have seen a decline in publicity over the past five years, and many have been excluded from the apparel marketing plan. To successfully market clothing, people must carefully study how they can more effectively promote product and customer purchases, thereby encouraging them to make purchasing decisions. Creative use of various marketing strategies such as direct mail, directories, and the Internet can help people find the best way to advertise.

First, find power

Your motivation and enthusiasm for developing new projects is a secret weapon that supports you in overcoming past obstacles. The love of the business will enable you to go forward in the face of difficulties. You want to ensure that your ideas and efforts are in sync with the new products being developed. If your idea is behind, it will be reflected in everyday behavior and language. This is particularly important for decorative clothing, because consumers buy clothing is often an emotional process; your ideas will affect your choice of clothing patterns, if you choose properly, then consumers will be very satisfied. Even seasoned retailers and consumers are sometimes attracted by the enthusiasm and commitment embodied in clothing, making irrational buying decisions.

Second, understand the market and market competition

The reason why this issue is ranked second is justified. A careful investigation of the market and current market competition conditions before designing apparel suits can help you to get rid of market competition more easily. The specific issues you need to pay attention to are:

1. Market Depth What is the current demand for such preprinted clothing?
2. How many competitors are selling the products you plan to sell (for example, suppose you intend to enter the wildlife market, then you have to face more intense challenges)?
3. Is there an exhibition or conference set up specifically for this market?
4. What have your competitors experienced and how did they achieve their current achievements? Have they occupied most of the market, and have you had any room for competition?

Third, realize the differentiated management of enterprises and products

No company can gain long-term development by imitating the design concepts of others. In addition, if the ideas you submit to certain large customers happens to be what they have seen before, it will also have a bad influence on the company's reputation. Because customers often ask companies to design a product that resembles clothing that has already been successful in the market, they must be original. In other words, they want products that are already on the market, which can reduce the risk of bringing their new products to market. In fact, the best way is to find some unique features for your product, and then add one or two security products that are similar to the best-selling products on the market in the product line, so that you can use the product line Original products to open up new markets.

You can achieve differentiated operations in many ways. The pattern and design of the clothing are one; the other is the printing or special effects processing. In addition, custom garments are now used in many specific product lines and have been dyed, washed, edging or otherwise treated. Of course, before designing original clothing, companies should still formulate specific marketing concepts in order to be targeted. All in all, the more artistic, effective, and trending your clothes are, the better they will sell.

Fourth, contact the market for real feedback

In the development of pre-printed product development, we must pay attention to the potential customer's full investigation. Ask respondents to choose from more than 400 slogans and the same number of simple patterns, and then have marketers summarize the most popular phrases and patterns. The next step is to print the phrase and the pattern on the sample and conduct the field test through the sidewalk selling. In a sense, this method of selecting preprints for clothing is basically no different from the way that American idols are judged.

Practically speaking, this kind of marketing and product development approach is the most testament to patience and perseverance. In addition, the test of the product is also very important, because many customers in the survey said that the product they eventually bought was not the same as the product they were seeing. Next time you can print some patterns on the paper, let some passers-by pick their favorite patterns; then according to their choice to display the printed samples to see how these people will react.

V. Collect, sort and analyze all market information