The continuous development and improvement of inkjet printing technology has led to a variety of applications and has injected inexhaustible development momentum into the market. The development of large-format inkjet, personalized ticketing, billing, and digital proofing applications has not only brought people surprises, but also inspired them. Below, we use the specific case to share with everyone the development of inkjet printing in different application areas and practitioners' thinking about it.
Large-format printing: with commercial turbulence
Case I: Beijing Jingcheng Bluestar Electronics Co., Ltd.
Beijing Jingcheng Blue Star Electronics Co., Ltd. (hereinafter referred to as Jingcheng Blue Star) was established in 1996, started as a graphic design and printing agency. In 1998, it officially entered the inkjet market and began to do indoor photo. In 1998, Blue Star purchased the Kodak Encad 600E, the first photo equipment, and purchased six Kodak Eacad 700/850 photo equipments from 1999 to 2001. Mr. Wu, the general manager, introduced that there were few companies that did large-format inkjet printing on the market at that time, and that the market price was relatively high. A good market environment had provided a certain space for the development of Jingcheng Bluestar.
With the development of technology and the localization of inkjet equipment, there are more and more users in the inkjet industry, and the profit space is getting smaller and smaller, but the application of inkjet printing is also more extensive. In 2002, Jingcheng Bluestar purchased the first American Noel Flying 8-color digital inkjet printer, Shanghai Ya Selan inkjet printer and other large-scale outdoor inkjet equipment to do outdoor inkjet business. In 2005, the company purchased 4 Kodak Encad 1000i products. , so that the same brand indoor photo equipment reached 11. Outdoor and indoor business gradually reached equilibrium.
At present, the sincere blue star printing business mainly comes from indoor and outdoor areas, indoor display racks (such as roll up, X display rack, pull network display rack), display boards, flags, light boxes, etc., outdoor single column, Billboards, real estate fences, large banners on the floor, bus body ads, etc., are extremely widely used. The customers of Jingcheng Bluestar are mainly advertising companies, design companies, exhibition companies, and some direct customers. With the continuous development of the company, Jingcheng Bluestar has accumulated its own relatively stable business sources in the inkjet market.
When it comes to the characteristics of Jingcheng Blue Star compared with other peers, Mr. Wu summed up three points.
First, production equipment and speed. The stability and bright colors of Kodak's photo machine are very good in the same kind of equipment. Because the company's photo equipment is Kodak's, the deviation in printing color is very small. When encountering the whole single business, it can print at the same time and print 1500 square meters per day. about.
Second, quality. The materials selected by the sincere blue star are all signed with the supplier's quality assurance agreement, and all kinds of consumables will use excellent quality grades, such as 120g/m2 (80g/m2, 110g/m2), and KD board selection. A-level (B-level, C-level), and another special staff responsible for quality inspection.
Third, through-train service. Jingcheng Bluestar implements all-day delivery service. Each customer has its own dedicated business staff, and business personnel should provide reasonable advice to customers. Because the post-processing in the domestic inkjet market is semi-automated, and has certain technical requirements for the operators, Blue Star has spent a lot of effort on the training of post-press processing personnel. The construction and installation personnel are also strictly trained by the company. Employees will promptly notify the customer or take the initiative to help the customer if they find that the customer's own media needs to be overhauled during the construction process.
In recent years, inkjet equipment has been improved in speed and accuracy, but there has been no major overflight. Speaking of the view of inkjet printing technology, Mr. Wu believes that inkjet has formed an industry that is developing rapidly, but domestic development seems to have entered a misunderstanding. Everyone is fighting for prices, not quality, but believe this. This trend will not last long and the market will have some integration. Because the facts have proved that more and more customers regard quality service as the first element of choosing inkjet output partners. The future market business will not be reduced. Companies should strengthen their own quality services to better maintain and expand their own markets. In addition, Mr. Wu believes that the future development of the inkjet market lies in the R&D of equipment by the equipment manufacturers, so that more materials are suitable for inkjet printing, and the printing method is not limited to flat printing.
Tickets, Bills: High Speed ​​Boosts Productivity
Case II: Zhuhai Hongshan Ticket Printing Co., Ltd.
Zhuhai Hongshan Ticket Printing Co., Ltd. (hereinafter referred to as Hongshan ticket) was established on June 16, 2004. At that time, the Local Taxation Bureau of Guangdong Province increased the management of invoices, implemented centralized printing, centralized management, and increased invoices. Anti-counterfeiting efforts increase the difficulty of invoice fraud. At present, the Hongshan ticket has gradually transitioned from taking over the province's province-wide invoice printing task since the opening of the business, and has the ability to independently develop and design new invoices.
Hongshan Tickets currently owns the Epson Stylus Pro 9600 large-format color inkjet printer and the Kodak Wanyin 9100 inkjet printing system.
Hongshan ticket inkjet printing business includes personalized tax bills (personal income tax payment certificate bills), color artwork reproduction, personalized invoice printing (including various types of bar code).
Ms. Wang Min of Hongshan Tickets told the reporter that the advantage of the Hongshan ticket is its production speed. In the face of high-volume billing operations in Guangdong Province, the key to speeding up large-volume variable data printing is speed. In daily production, its inkjet printing system can output at a uniform speed of 150 square meters per minute at an inkjet precision of 300 dpi by 300 dpi, ensuring high quality and high efficiency of production.
Ms. Wang Min said that the development of ink jet printing in 2006 was very fast. Companies in the ticketing field have all invested in digital printing equipment; the proportion of variable data printing business in the field of ticket printing will be increasing. In line with the tax reform, the ticket will be developed in the direction of digitization and will also provide a vast market for digital printing equipment in the ticketing field. As far as the ticket printing industry is concerned, the market potential for digital printing will be very large, based on the direction of ticket reform. She also believes that inkjet printing has a good application prospect in the current ticket printing market; at the same time, for some direct mail company billing businesses, the characteristics of high-speed inkjet printing have advantages.
ZHONGSHAN GRUWILL HARDWARE CO.,LTD , https://www.gwwirebasket.com