[Office Partner Information Center] From the perspective of the development of the office stationery market and the competition mode of market sales, although the traditional sales of stationery has its own complete marketing system, with the gradual release of the enormous energy of science and technology, the tradition Sales channels will face new challenges. Traditional sales channels are recognized as the most effective and direct in stationery and stationery dealers, and are currently the primary choice for stationery merchants to promote their own brands and expand sales.
Since the stationery wholesale market has certain business premises, the goods and services can be seen, touched and sensible. The core of the products is to turn simple commodity buying and selling into a direct experience process for consumers. The participation of feelings can mobilize the feelings, thinking and actions of consumers, so as to achieve the action of purchasing. 
Secondly, the stationery store can take advantage of being close to the consumer, through the sales staff to pull and guide marketing, fully play the role of interpersonal communication, one-to-one marketing, at this time the salesperson not only plays the single role of the salesperson, At the same time, it also acts as a consultant and adviser, providing timely assistance and services to consumers.
Moreover, physical store management is undoubtedly a reassurance for consumers; after all, the actual existence of objects gives people a sense of solidity, which is also a guarantee of credibility for enterprises.
Despite this, traditional sales channels such as stationery wholesale markets and stationery stores still have inherent incursions. Brand stationery manufacturers can not control dealers, terminal implementation is not in place, dealers change brands, short-sighted behavior, weak marketing capabilities, poor channels, etc., have caused headaches for brand manufacturers. The problem of traditional sales just gave birth to the emerging sales model, so there was emerging marketing such as online marketing, telemarketing, and direct marketing.
The network marketing channel is more suitable for personalized fashion stationery, which has great development potential. With the continuous increase in the number of Internet users, and the coverage is becoming wider and wider. Nowadays, consumers of online marketing are biased towards the younger generation of the 80s. In a few years, they will become the strongest purchasing power. This shows that online marketing cannot be ignored. The overall promotion of telemarketing is not very strong, and the effect is not very obvious; and factory direct sales is also a piece of cake with potential in the future market.
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