Manhattan-based Royal Impressions has strengthened its high-tech digital communications and printing capabilities through its introduction of MediaBridge technology. MediaBridge is a patented product of the Digimarc Group, which uses this product to embed digital watermarks in the prepress process, which is difficult to distinguish in the eyes of ordinary people. After the printing is completed, the watermark can be read by a digital camera or scanner connected to the computer and the computer can be directly directed to a specific network site. Royal Impressions believes this software is a tool to help customers effectively develop the market.
Christopher DeSantis, president of Royal Impressions, said: "Print is still a powerful form of media, but it must work in conjunction with the Internet. With digital watermarking, our goal is to connect with financial customers who account for 60% of the total number of customers. See what services can be provided for them. We can print for them and guide their customers to their websites. For example, directing clients to a particular fund may be of interest to individual investors."
A link should be established between printing and digitalization, print and online media. Royal Impressions knows this well. In addition to traditional offset printing, they also provide print and online printing services such as digital black and white, color, and large format.
Christopher DeSant also said: "Royal Impressions has established its own network printing system, which is what we ultimately rely on to survive. It took two years to establish this network system, is currently just with the best three customers The Beta test of the site was completed and the test was very successful.This is a true web-based publishing environment, which means that the system was created specifically for the customer. It looks like a customer's site, but we have stored it. Their resources, so we can gradually create variable files that change based on their input, rather than based on templates. Our system types are unique, and I believe we are six leaders ahead of the system using templates. Month to year."
Royal Impressions serves customers in many fields, but as Mr. DeSantis said, the company has focused on customers in the financial industry because the financial community's timeliness, complexity, and accuracy of information are the rules of Royal Impressions. This more demanding demand encouraged Royal Impressions to optimize its services.
Royal Impressions like to do some long-term investment, which makes them have some hard core business, and can always be at the forefront of science and technology. These investments are based on customer needs and their knowledge, and Royal Impressions believes that these investments will work.
The sign of the future In the report “Outlook for the 21st Century†published last fall, the printing industry in the United States used digital watermarking as a new technology that could link hard-copy and computer media together. Digimarc's technology is a registered trademark of "MediaBridge", which includes watermark reader software with a design that stores and transmits information specifically for the user.
Digimarc product manager Phil Seder described the watermarking process as follows: “The working principle of digital watermarking is the pixel method of modifying an image. This method can detect pixels and determine whether the pixel is likely to carry information in a statistical perspective. Once this problem is solved, we can decode it."
“Take a picture of a flower as an example. We will modify the different pixels in this image, especially in those areas that are heavily colored. After successful watermarking, the human eye cannot see any change in the image. Only the computer can identify."
The image must be scanned with a webcam or a scanner connected to the computer. MediaBridge's reading software then decodes the information contained in the image. MediaBridge reader software is compatible with 75% of cameras currently on the market. Mr. Seder prefers to use the camera relative to the scanner, mainly because the camera is faster. MediaBridge reading software can be downloaded for free from the company's homepage (http://).
“Technically speaking, what it does is read out the 'identity number' of the image, and from this point of view, it is like a bar code. Then it passes the identity information to our system built on Tulsa.ok, the system A URL address (a representation of the specified location on the Internet) is sent back to the reader later. The reader sets the browser to this particular URL and places this page on the user's computer,†Phil Seder said. explain.
Seder continued: "We have a whole set of production and commissioning products, so customers don't have to worry about it. There is a registration page on the Internet where customers can go and download their watermarks and register. At this point, where do you want to go from The links are defined by the users themselves and they can do some innovations at this point, such as further links.If the user is doing a promotion, he hopes that the links in each day are not the same within ten days.He only needs to pre With ten URLs installed, the response from a single printed page is not the same each day."
This code is embedded in the image through the plug-in of PhotoShop. Mr. Seder said that although Digimarc provides training to customers, anyone with a little technical skill can complete this task.
In addition, MediaBridge is compatible with all printing methods. It can be used in web presses, lithographic presses, laser printers, and digital presses like Xerox DocuColor. All of this will be signaled.
Although the watermark can cause slight distortion in the image, DeSantis believes this is an easy-to-use technique. If reading only one ad or booklet does not feel this distortion, the print containing the Digimarc watermark will be identified with a "D" in an unobtrusive position on the page.
Complete Services For multimedia use, Royal Impression is not a new company. This 12-year-old company with 45 employees and a 25,000-square-foot facility in the heart of Manhattan provides customers with a wide range of print and new media and digital watermarking services.
Mr. DeSantis said: “As for the traditional lithography, we have already talked with some trade organizations so that when we face customers, we can appear as a full-service company. Looking at our production equipment, We are network developers and full-time designers - both for MAC and PC - and our full set of digital printing equipment from black and white to color."
Although customers can order up to six color offset presses from Royal, the Royal company itself has only one ink press: Heidelberg Quickmaster DI. The remaining machines are Xerox DocuTech 135, Xerox 6180, Xerox DocuColor 40, the new DocuColor 70, and the Canon CLC 1000 digital color copier. Royal uses a 36-inch Hewlett Packard DesignJet 2500 and a 54-inch DesignJet 3500 for multiple format sizes. In addition, the company also provides binding and a series of post-press processing services, such as: folding, saddle stitching, die cutting, laminating, manual binding and so on. Batch or personalized direct mail printing, sales and database labels are also within the scope of service.
As a relatively young company, Royal Impression is taking a path that blends foundations and new technologies to the future of the printing industry.
Christopher DeSantis, president of Royal Impressions, said: "Print is still a powerful form of media, but it must work in conjunction with the Internet. With digital watermarking, our goal is to connect with financial customers who account for 60% of the total number of customers. See what services can be provided for them. We can print for them and guide their customers to their websites. For example, directing clients to a particular fund may be of interest to individual investors."
A link should be established between printing and digitalization, print and online media. Royal Impressions knows this well. In addition to traditional offset printing, they also provide print and online printing services such as digital black and white, color, and large format.
Christopher DeSant also said: "Royal Impressions has established its own network printing system, which is what we ultimately rely on to survive. It took two years to establish this network system, is currently just with the best three customers The Beta test of the site was completed and the test was very successful.This is a true web-based publishing environment, which means that the system was created specifically for the customer. It looks like a customer's site, but we have stored it. Their resources, so we can gradually create variable files that change based on their input, rather than based on templates. Our system types are unique, and I believe we are six leaders ahead of the system using templates. Month to year."
Royal Impressions serves customers in many fields, but as Mr. DeSantis said, the company has focused on customers in the financial industry because the financial community's timeliness, complexity, and accuracy of information are the rules of Royal Impressions. This more demanding demand encouraged Royal Impressions to optimize its services.
Royal Impressions like to do some long-term investment, which makes them have some hard core business, and can always be at the forefront of science and technology. These investments are based on customer needs and their knowledge, and Royal Impressions believes that these investments will work.
The sign of the future In the report “Outlook for the 21st Century†published last fall, the printing industry in the United States used digital watermarking as a new technology that could link hard-copy and computer media together. Digimarc's technology is a registered trademark of "MediaBridge", which includes watermark reader software with a design that stores and transmits information specifically for the user.
Digimarc product manager Phil Seder described the watermarking process as follows: “The working principle of digital watermarking is the pixel method of modifying an image. This method can detect pixels and determine whether the pixel is likely to carry information in a statistical perspective. Once this problem is solved, we can decode it."
“Take a picture of a flower as an example. We will modify the different pixels in this image, especially in those areas that are heavily colored. After successful watermarking, the human eye cannot see any change in the image. Only the computer can identify."
The image must be scanned with a webcam or a scanner connected to the computer. MediaBridge's reading software then decodes the information contained in the image. MediaBridge reader software is compatible with 75% of cameras currently on the market. Mr. Seder prefers to use the camera relative to the scanner, mainly because the camera is faster. MediaBridge reading software can be downloaded for free from the company's homepage (http://).
“Technically speaking, what it does is read out the 'identity number' of the image, and from this point of view, it is like a bar code. Then it passes the identity information to our system built on Tulsa.ok, the system A URL address (a representation of the specified location on the Internet) is sent back to the reader later. The reader sets the browser to this particular URL and places this page on the user's computer,†Phil Seder said. explain.
Seder continued: "We have a whole set of production and commissioning products, so customers don't have to worry about it. There is a registration page on the Internet where customers can go and download their watermarks and register. At this point, where do you want to go from The links are defined by the users themselves and they can do some innovations at this point, such as further links.If the user is doing a promotion, he hopes that the links in each day are not the same within ten days.He only needs to pre With ten URLs installed, the response from a single printed page is not the same each day."
This code is embedded in the image through the plug-in of PhotoShop. Mr. Seder said that although Digimarc provides training to customers, anyone with a little technical skill can complete this task.
In addition, MediaBridge is compatible with all printing methods. It can be used in web presses, lithographic presses, laser printers, and digital presses like Xerox DocuColor. All of this will be signaled.
Although the watermark can cause slight distortion in the image, DeSantis believes this is an easy-to-use technique. If reading only one ad or booklet does not feel this distortion, the print containing the Digimarc watermark will be identified with a "D" in an unobtrusive position on the page.
Complete Services For multimedia use, Royal Impression is not a new company. This 12-year-old company with 45 employees and a 25,000-square-foot facility in the heart of Manhattan provides customers with a wide range of print and new media and digital watermarking services.
Mr. DeSantis said: “As for the traditional lithography, we have already talked with some trade organizations so that when we face customers, we can appear as a full-service company. Looking at our production equipment, We are network developers and full-time designers - both for MAC and PC - and our full set of digital printing equipment from black and white to color."
Although customers can order up to six color offset presses from Royal, the Royal company itself has only one ink press: Heidelberg Quickmaster DI. The remaining machines are Xerox DocuTech 135, Xerox 6180, Xerox DocuColor 40, the new DocuColor 70, and the Canon CLC 1000 digital color copier. Royal uses a 36-inch Hewlett Packard DesignJet 2500 and a 54-inch DesignJet 3500 for multiple format sizes. In addition, the company also provides binding and a series of post-press processing services, such as: folding, saddle stitching, die cutting, laminating, manual binding and so on. Batch or personalized direct mail printing, sales and database labels are also within the scope of service.
As a relatively young company, Royal Impression is taking a path that blends foundations and new technologies to the future of the printing industry.
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