Old name commodity packaging design elements

1. Introduction In terms of the laws of commodity culture and market development, the time-honored product is the main feature of time-honored products. In the long-term development process, it has maintained a good reputation for quality and image. It is loved by the general public, and it can win the favor of consumers and establish a foothold in the market. In the same quantity that meets the material needs of consumers, it permeates a rich national spirit and cultural atmosphere, which enables consumers to edify and sublimate product sentiments.
The old-name product packaging is based on its own characteristics and market culture. It is also aimed at expanding the market. Therefore, on the basis of understanding the overall trend of market culture, it is necessary to carefully analyze and study the specific status quo of products and markets, identify convergence points of development trends and packaging design forms, be good at selecting, and learn from and use relevant design elements. , so that the old name product packaging development and design not only synchronized with the market, but also maintain its own cultural characteristics. This article only wants to combine some of the author's experience and the design process to discuss some of the issues, for reference.
2. Design and positioning process The packaging of old brand products has national and regional cultural characteristics. The form of this feature is determined not only by the designer's design style but also by the aesthetic taste of consumers. We often have such experience. Some very distinctive product packaging is far from the actual imagination, especially some township enterprise products, typical of the old. In the process of product development, we failed to develop color varieties, and the packaging design was also general. We failed to highlight the old-fashioned features. This is a problem that we have yet to solve. Any product packaging design should consider both product and consumption factors, and it must be clearly positioned to set a complete package of product development and packaging design. Identify the entry point for product impact on market culture, and convert the accuracy of positioning into an image. For this strategy, I believe that we should grasp from the following three aspects.
(1) Highlight the connotation of the product. As a product packaging image, its design is not only an aesthetic sense of the graphics, but must be to convey the enterprise product culture and spirit as a starting point. It is not advisable to express the package in the form of a package. The prominent characteristics of the enterprise's products need to be analyzed, compared and screened, and the unique and most essential characteristics of the products of the refined products should be reflected. Otherwise, it will inevitably lead to mediocrity and no features can be found.
(2) The unity of product and packaging form. Each designer has his own design ideas and his thinking can be varied. The traditional and antique concepts can be used to deduce the image of the association, and the endoplasmic function of the product can also be used to give expression to the image. It can be direct performance; such as pattern patterns, calligraphy characters, color exaggeration, image and material imitation. Can also be indirect performance; such as imagery, symbols, metaphors and so on. It not only gives full play to its imagination on the basis of product features, but also embodies the characteristics of different types of products in the integration of the product's inherent texture features and the culture of old-name products. Food products like sauces must have a sense of food, native products must have a local flavor, and alcohol should highlight traditional ethnic characteristics, and should not be confused in the performance of packaging.
(3) It should not be a collage combination. The design should be carried out around the internal quality of the product, rather than relying on the data to find a modular form. Because the old brand products need to study the product structure and characteristics, it does not rely on maps, texts, and colors to show its value. The resulting packaging lacks the consequences of personality and taste, and does not say that the results are inevitable. It is difficult to open the product market. The design idea should be treated as a combination of images on the internal cultural information of the product.
The author is considering the above aspects in an old product packaging design.
3. Commonness in the design and personality analysis In the design, we are often confused by the contradiction that some products are practically impractical and can not be accepted by Party A and the market will not agree. How to find ways to deal with this problem. This is actually a problem that we need to correctly understand in the design process. There are certain commonalities and individual relationships between packaging and the market. This relationship is reflected in the generalization of the packaging image and the distinctiveness of the packaging image. At the time, there are inter-relationships between them, and a dialectical relationship between each other. One is to recognize the image of the product, and the other is to imagine the packaging concept.
Because consumer awareness of corporate products, often from the packaging form to emotionally identify the process. Whether the packaging form is clear or not and how the personality of the image is is a condition that determines whether the packaging form is easily accepted and the impression is enhanced. People tend to have commonalities in the form of conventions and customs (such as reference in traditional packaging, antiques), which is the reflection of the so-called basic laws of human visual experience. The transformation of products into commodities is based on the image of packaging. In particular, the time-honored products have paid more attention to the packaging image in highlighting individual characteristics.
4. Design Principles Whether in the ideation phase of the design or in the improvement process, a successful package begins with the initial intention. If the planning is not clear, the improved design can only be regarded as a facelift of the original package. The progress of society, people's lives, aesthetics, and consumer intentions continue to change. The most important thing in designing is not only the performance of the company's products, but also the synchronization with the times. Many companies overlooked this point. One of the reasons is that these companies quietly self-intoxicated in the product brand, do not pay attention to product development and packaging improvement, the result can only be broken the development of the enterprise product market.
Faced with the 21st century, human beings are entering an era of global integration. The interaction between culture and politics, economy, market and consumption has become increasingly closer, and the power of culture has become more and more important. In the competition of enterprise product market, the integration function of product culture penetration function and packaging characteristics are all strengthening. People pay more attention to using cultural means to reflect the integration of product packaging. The outstanding traditional culture formed in China for thousands of years is a valuable asset, and it will play a guiding and instructive role in shaping the packaging design of old-name products.
In short, the specific issues of packaging design should also be shaped according to the characteristics of the product itself, as long as we highlight this personality in the design process, comply with the requirements of the development of the times, and strive to explore the performance of the design, I believe that the packaging image of the old-name products will be more perfect .