China still irreplaceable in toy manufacturing
——Interview with Michael Sibel, CEO of the Centa Group, a well-known European toy manufacturer
Xinhua News Agency, Paris, June 7th Michael Siebel, chief executive officer of the well-known children's toy manufacturer Xianba Group, said in an interview with a reporter from Xinhua News Agency in France that while labor costs have risen in recent years, China’s labor costs have increased. Infrastructure, in the toy manufacturing industry, still has a strong overall competitiveness, and its status is still “irreplaceableâ€.
Sibel also noted that China’s toy manufacturers no longer meet the simple imitation of European products and have embarked on the road to developing their own intellectual property rights. He believes that innovation and quality assurance are the directions that Chinese toy manufacturers should focus on in the future. In addition, traditional toys still have broad prospects in terms of industry trends.
First, China's toy industry has obvious advantages
Siebel said that China is the main source country of the Toys Group products of Xianba Group. The cooperation between Xianba and some Chinese manufacturers has lasted for 20 to 30 years. Therefore, they are very familiar with the situation of China's toy manufacturing industry. He believes that although the current labor cost in China has already exceeded many Southeast Asian countries and even some Eastern European countries, China's good comprehensive conditions are not available in many countries and regions.
“Whether in Malaysia, Indonesia or other Southeast Asian countries, or in Africa or Eastern Europe, I have not seen the logistics and infrastructure conditions in cities like Shenzhen, Dongguan, and Shantou in China. These Chinese cities can provide any spare parts and also have distances. Close to the port, the local business environment has been developing over the years, and the level of production automation is also increasing...†Siebel said that these factors are sufficient to make up for the additional expenditures caused by rising labor costs.
Sibel stressed that in his opinion, the overall competitiveness of China's toy manufacturing industry is very strong. "There is no doubt that China's position in the toy industry will remain irreplaceable in the next 5-10 years."
Second, we must pay more attention to innovation and quality in the future
Sibel believes that the Chinese toy market is very large and has distinctive features. China does not have many toy stores in Europe, but online sales are booming. What impressed him most was that Chinese toy manufacturers have strong learning ability. Nowadays, many manufacturers are no longer satisfied with simply mimicking European products and begin to develop products with independent intellectual property rights.
Siebel said that developing products with their own technical characteristics and focusing on quality assurance is the future direction of Chinese toy manufacturers.
He said that strict control of quality is the key to Seba’s ability to stand out from the global toy market; at the same time, companies must be willing to invest in guaranteeing brand credibility, because this is a long-term investment, once it establishes an edge in credibility, The status of the industry can hardly be shaken in the short term.
Siebel said that from the perspective of guaranteeing quality, enterprises cannot only look at prices when selecting suppliers; internal companies must also establish well-functioning quality inspection companies, and strictly follow the internal controls.
Third, the traditional toy market remains broad
In the industry development trend, Siebel believes that it is difficult for electronic game products to completely replace traditional toys. The traditional toy market is still bright.
He said that the advent of the electronic age has indeed brought impact to some traditional toy manufacturers. Some people even predicted that electronic game products will replace traditional toys. But looking at the world, this is not the case. Taking Europe as an example, parents do not like children playing computers and mobile phones for hours, and traditional family board games are still widely welcomed. Many 25-35 year-old adults also like traditional table games.
Sibel said that traditional toys are highly interactive and can develop people’s social skills. Some outdoor games can also enhance people’s athletic ability. The data also shows that the market for traditional toys is still expanding. “At least in Europe, tradition The outlook for toys is still vast."
Children's toy manufacturers The company's Sports Equipment Co., Ltd. mainly produces outdoor children's toys, children's slides, kindergarten toys, children's furniture, outdoor equipment, fitness equipment, naughty Fort, etc., is a collection of design, production, sales, after-sale as one Technological enterprise. Website:. Advisory telephone. The company's pleasure and dedication to serve you! Factory address: No. 16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Park.
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