On the afternoon of April 8th, the launching ceremony of the Olympia Entertainment Ecology in 2018 was successfully held at the Shangri-La Hotel, Guangzhou. Nearly 1,500 people from domestic and foreign licensees, distributors, distributors and media partners attended the conference. At the meeting, Aofei announced the contents and industrial planning of many Chinese classic anime IPs. Pleasant Goat, Super Flying Man and Beacon Bear will continue to meet with the audience. In the next five years, Aofei will further consolidate the entire industry chain platform and accelerate the layout. Theme parks and preschool education.
Cai Xiaodong, president of Aofei Group, said that the company's ability to create quality explosions is obvious to all, but our stronger advantage lies in the "IP+ industry chain" operation platform. Aofei is willing to be an IP connector to create diversified products for global consumers. IP experience.
IP animation innovation upgrade: Super Flying Man, Beacon Bear, Pleasant Goat movie
With the advent of the IP era, Chinese animation has ushered in new opportunities. After 25 years of precipitation, Aofei has now become an animation industry industry chain group, gradually forming an IP matrix covering the entire age group. For a new round of IP content planning that the outside world is concerned about, Ou Fei said that it will always adhere to the boutique strategy and enhance the value of IP through global creation and distribution. The fifth season of popular IP "Super Pan" will be launched in the first quarter of 2019. National IP Pleasant Goat and Big Big Wolf education content line product "Intelligent Sheep School" will launch new content in 3D image in 2019-2021; The second season of the squad will hit in the fourth quarter of 2018, and David Beacon will launch two TV animations in the next three years.
Yang Tao, director of integrated marketing of Aofei Zhantuo business line, said that Oufei’s 10-year-old brand “Army Warrior†and “Ba Lala Little Magic Fairy†will also have new creations: the fifth armor warrior will be launched in the fourth quarter of 2018. A new work - hunting hunters; in the fourth quarter of 2018, the third part of the Ba Lala Little Magic Fairy Magic Universe series - Magic Sea Fire Fortress. In 2020, the Super Pan movie and David Beacon Bear Movie 2 will meet with you on the big screen; in 2021, the 3D version of Pleasant Goat and Big Big Wolf will be fully screened in the country's major theaters.
In the future, Aofei will create a variety of content creations such as comics, animation, film and television, and drama around IP, laying a solid foundation for the realization of the entire industry chain platform.
New communication channel IPTV Aofei horizon, 6 super IP full network on-demand volume over 70 billion
Aofei said that the company is building a new communication module: IPTV Aofei Vision. With over 120 million users, our goal is to precipitate core fans and make deep touches. As a huge content resource, we have obtained various resources from the video platform, personalized Ou Fei program area, and innovative activity gameplay, which led to sub-level growth. Ms. Liu Dongxia, deputy director of Jiajia Cartoon TV, said that through the traditional TV media, new media and the new Aofei vision, the three modules fully reach the target consumers. Through the unique all-media matrix, the Olympian Star IP reaches the consumers through a large-scale spread of the media. There are one central-level children's channel, five cartoon TV stations, 18 provincial children's channels and eight city-level children's channels. In today's multi-screen era, Aofei broadcasts up to 27 platforms across the entire network, and the total number of broadcasts of the six super IP networks exceeds 70 billion.
Paradise: Combining IP with experience, over 100 theaters per year across the country
“Experience format†is a field that Ou Fei has been paying close attention to in recent years. In more and more Shopping Malls in China, the proportion of experience economy is multiplying. There are many ways to enhance the experience. One of the most important ways is to "combine IP with experience . "
In November last year, Aofei Happy World officially opened, combining space amusement, equipment amusement and various business operations to show the public a new children's theme park in the Aofei mode. Ms. Zhang Wei, deputy general manager of Aofei Indoor Theme Park Division, said that we are exploring the core value of Aofei, taking IP as the core, combining space amusement, equipment amusement and various business operations to take the user's best experience as their responsibility. The public demonstrated a new children's theme park in the Olympus mode.
The stage play is also an important entertainment experience format in the IP operations of Aofei Entertainment.
In the past three years, the Ou Fei stage drama team has won the audience's reputation and repercussions in the performance market with high-quality content and deep story.
More than 260 authorized partners to accelerate the layout of preschool education and theme parks
The success of the partners is the real success of IP commercialization. IP penetrates into the mass consumption behavior and life scenes through commodities and experiences, and the value of IP is truly released. Aofei has deepened its licensing business for ten years, and IP penetration has covered all aspects of the business. The company's partners have doubled and increased year by year. Currently, Aofei has more than 260 authorized partners, including P&G, Yili, Heinz, Johnson & Johnson. . Mr. Luo Xiaoxing, General Manager of Oufei Entertainment Licensing Department, said that good IP must have good content, and secondly, it must have effective communication. Finally, it must present high-quality products in the market. This is also the core capability of Aofei's operation IP: Content Creative ability, brand communication ability, and commercial derivative ability. In the next five years, on the basis of continuing to consolidate the IP+ industry-wide chain platform, Aofei will also be deeply involved in two business areas – theme parks and pre-school education. In the pre-school education section, Aofei will launch the "Super Fei Chi Learn English" project together with domestic and foreign education experts, and have the opportunity to launch online education packages and physical stores online and offline this year.
In the future, Aofei will continue to consolidate the IP-based business model, create a series of high-quality head IP, spread the content through a wide and effective media network, and build an IP+ full-industry chain operation platform belonging to Aofei. Partners work together to realize the road to win-win cooperation.
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