Abstract: In the context of the major reshuffle of the payment industry in 2016, Minsheng Bank used its unique intelligent POS platform, CPOS, to provide customers with customized and scenarioized payment and settlement services, which were widely recognized by customers and gradually stepped out of the payment industry. The rate-driven cycle turns to product drivers and innovation drivers.
2016 is a year in which the payment industry is destined to be remembered. The fee adjustment plan for the UnionPay card was introduced and will be officially implemented on September 6. The era of UnionPay card receipts "the rate of spelling" will end. According to the "Guiding Opinions on Promoting the Healthy Development of Internet Finance" and the "Implementation Plan for the Special Remediation of Internet Financial Risks", the Central Bank and the 14 Central Committees of the Central Propaganda Department and the Central Stability Office jointly issued the "Implementation Plan for the Special Rehabilitation Work of Non-Bank Payment Organizations". (hereinafter referred to as the "Remediation Plan"), focusing on rectifying the payment risk of the payment institution and the cross-institutional clearing business and the payment business of the unlicensed operation. “Third-party payment companies are not allowed to connect directly to banks and must access the network payment and clearing platformâ€, and “central management of customer reserve funds†is on the horizon. A number of third-party payment companies were fined or even revoked for acquiring orders due to violations of offline acquiring business, including those known as "pro-sons" and "dry sons". There are many signs that the central bank is serious about the payment industry. Whether it is a new regulation, rectification or severe punishment, it is to guide the payment institution to return to the essence of payment. In a word, paying for the rivers and lakes is shuffling.
There are always opportunities in the transformation. In the face of the current form of payment market, Minsheng Bank has long pre-judgment and has begun to layout very early. The direction they choose is smart POS. However, unlike the high-profile startups and Internet companies, Minsheng Bank has a low-key and cautious approach, and its market expansion is well-organized and has its own understanding of products. In order to gain a deeper understanding of the layout of Minsheng Bank's online acquiring market, we interviewed the person in charge of Minsheng Bank's related business.
"For a long time, the offline acquiring market is very chaotic, and various violations have emerged in an endless stream. Due to the asymmetrical regulatory environment, it is difficult for banks to compete with others in such a market environment. With this year's UnionPay card domestic fee adjustment program The introduction of the "Remediation Plan" and the implementation of various strict measures, the various chaos in the payment market will be effectively curbed, and the era of spelling rates will also end. We must make good use of this opportunity to provide customized solutions for customers. Scenario solution: Solve the pain points in the business operation, go out of the rate-driven cycle, and turn to product drive and innovation drive. The tool and the grasper to achieve this goal is the CPOS platform of Minsheng Bank.†Minsheng Bank CPOS The person in charge of the platform said. So what does the name of CPOS mean? What is the difference between it and other smart pos? How does it provide customized and scenario solutions for customers? The person in charge of CPOS platform answers us one by one.
CPOS C has two meanings: Cloud, which indicates that CPOS provides cloud services for merchants; Customized, which indicates that CPOS provides customized services for merchants.
When talking about the huge advantages of CPOS compared with other smart POS, the person in charge of Minsheng Bank CPOS platform said:
1. All-channel payment. Like other smart POSs, CPOS uses a smart operating system to provide Internet card access, including bank card payment, Apple Pay, Samsung Pay, Huawei Pay, WeChat payment, Alipay wallet payment, Q wallet payment, UnionPay wallet payment, etc. Online and offline payment methods. This is almost always the standard for smart POS products.
2. Strong security. In terms of the choice of machinery, Minsheng Bank firmly guards the bottom line of compliance. All the tools used were tested by the bank card testing center, obtained the "Intelligent Point of Sale Terminal Security Certification" and supported the national secret algorithm. According to the requirements of China UnionPay, only the smart POS that has obtained the "Intelligent Point of Sale Terminal Security Certification" can accept the payment of UnionPay card in compliance. In addition, according to the requirements of the People's Bank of China, financial equipment purchased after July 2015 must support the national secret algorithm. Otherwise it is not compliant. It seems that some smart POS products that are being promoted and promoted on the market are not really compliant smart POS products. There are hidden dangers in the financial security and information security of merchants. Any risks are borne by the merchants themselves.
3. The machine is complete in variety. Nowadays, the smart POS of other organizations generally refers to a special machine. The CPOS of Minsheng Bank is actually the general name of a class of machines. There are six or seven kinds of specific models and there are still new machines. Minsheng Bank has formulated its own "CPOS System and Application Specification" based on the "Intelligent Point of Sale Terminal Safety Certification" formulated by China UnionPay, and adheres to the principle of openness. Regardless of which hardware manufacturer's implements, as long as it is a compliant smart POS and is adapted according to the requirements of the CPOS System and Application Specifications, it can become the CPOS of Minsheng Bank. At present, all the domestic old pos machine manufacturers and emerging enterprises including Liandi, Shengteng, Huiyin Technology, Youboxun, Shimai Intelligent, Yuding Technology, and Zhengtong Electronics are all suppliers of Minsheng Bank CPOS. And Minsheng Bank's CPOS from the 10-inch large-screen desktop models, handheld models to outdoor models (for logistics and other industries) product sequence complete, to meet the business needs of merchants in various industries. “Each machine has different shapes and different prices. The business scenarios of suitable merchants are naturally different. We don’t want to make choices for merchants. We will put all CPOS machines in front of the merchants, and the merchants will The characteristics and price of the machine make its own choice." Minsheng Bank CPOS official said.
4. Complete open platform. Minsheng Bank CPOS is equipped with a complete open platform system. A third-party company can sign up to become a developer of the Minsheng Bank CPOS platform, and then develop an APP based on the CPOS platform and submit it to Minsheng Bank for review. The reviewed APP will be uploaded to the application store on the CPOS machine for merchants to use. It is worth mentioning that CPOS provides a unified SDK for APP developers. App developers only need to develop once, and the developed APP can run normally on all CPOS machines, which greatly reduces APP developers. The workload has also mobilized everyone's enthusiasm for developing apps based on CPOS for merchants. Then through these apps developed by Minsheng Bank and developed by third-party developers, CPOS can not only provide merchants with collection services, but also provide merchants with other services such as purchase, customer marketing, store management, etc. Various pain points. Then, by connecting these apps with the payment service provided by Minsheng Bank, the payment service of Minsheng Bank is seamlessly embedded into the business scenario of the merchant, providing customers with customized and scenario solutions. "We do CPOS not just to make payments, but to build an Internet platform for physical merchants through CPOS." Minsheng Bank CPOS official said, "If from a subversive point of view, the goal that CPOS will replace is not the original merchant. POS machine, but everything on the entire checkout counter of the merchant, including the computer. Not only that, once we have built all the business activities of the merchant on CPOS, we can grasp all the business data of the merchant and can guarantee The real-time and authenticity of the data, and then based on big data technology to provide merchants with tailor-made financial services and value-added services."
After more than a year of exploration and time, the product manager of Minsheng Bank took the CPOS platform as the starting point, in-depth study of the industry, analysis of user pain points, integration of social resources, and has developed a number of complete industry solutions based on CPOS. The general recognition of customers. With the help of the current industry reshuffle, relying on product advantages, Minsheng Bank CPOS has developed rapidly in the supermarkets, gas stations, logistics, catering and other industries. It is reported that on June 18, Minsheng Bank will hold a conference on “Smart Mall Solution†jointly with Tencent and Taiwan Oceania Department Store Group, and hold a CPOS Partner Conference. The leaders of the regulatory agencies, product managers from all over the Minsheng Bank, APP developers, customer representatives, well-known investment companies, and many mainland and Taiwanese media will attend. Will CPOS become the correct way to open "Internet + Bank"? Let us wait and see!
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