The global desktop-class 3D printer company no longer lists the household consumption sector as the main target market, which may be worth pondering for the development of the domestic chaotic desktop-level printing market.
When many domestic 3D printing companies are still looking forward to the sales growth of desktop-level 3D printers by "flying into the homes of ordinary people", the world's leading player in the field, Makerbot, has made a different decision. More resources are moving towards professional and educational fields.
"It's not that we don't believe it, we don't want to be optimistic about the mass consumer market, but we don't have a critical value appeal to drive the market." MakerBot executive Jonathan Jaglom said in an interview. After suffering from the decline in sales and the pain of multiple rounds of layoffs, Makerbot, the world's largest desktop-level 3D printer manufacturer, hopes to seek opportunities in professional market segments such as design and education.
3D printing, also known as additive manufacturing, can reduce the manufacturing process of products by shortening the material according to computer graphics data without the need for original embryos and molds. Product development cycle, increase rate and reduce costs.
MakerBot, a subsidiary of 3D printing giant Stratasys, has sold more than 100,000 desktop-class 3D printers, occupying a large market share of desktop 3D printers worldwide. In 2013, Stratasys, which specializes in industrial 3D printing, acquired MakerBot for $403 million to make up for its shortcomings in the desktop market. According to Jonathan Jaglom, in terms of shipments, 50% of desktop-level 3D printers under $10,000 in 2014 came from MakerBot, which rose to 65% in 2015 and is expected to reach nearly 80% in 2016.
“Our new solutions for professionals and educators are based on feedback on how we can speed up and simplify the design iteration process to make desktop 3D printer teaching easier and more efficient,†says Jonathan Jaglom.
In September, MakerBot launched its new desktop-class MakerBotReplicator and MakerBotReplicatorMini, which are priced at $2,499 and $1,299 respectively. They are defined as upgrades to the company's fifth-generation MakerBotReplicator. Version. After the new model was officially released in September, there have been thousands of shipments. Jonathan Jaglom expects that MakerBot's financial performance in the fourth quarter will be improved by this new model.
Fan Zhong, a teacher at the School of Creative Design at Tongji University in Shanghai, believes that it is wise to position the direction of 3D printing in the professional and educational fields at this stage. In the field of education, teachers can not only use 3D printing models for teaching, but also use this technology to train students' creativity, enabling them to quickly verify design concepts, create and modify models.
In Fan Zhong's view, 3D printing first changed the way of thinking from the way of thinking. In the past, designing, first sketching, and then modifying it over and over again, the final model is not necessarily in line with reality. Now the student's design can be presented directly in 3D printing. If it is not suitable, it can be changed immediately, and the distance from the implementation is getting closer and closer. “Before I took the drawing plan, I now use 3D to print the real thing, which is more clear and stereoscopic, which greatly shortens the time from design to finished product.â€
At the same time, many designs seem to be "stunning" in the past, but after getting the workshop, they found that they could not be made due to the limitations of structure and materials. Nowadays, through 3D printing, the design of the drawings can be restored to nearly 100%, which changes the sense of distance that “creation†is unattainable. And let the designers re-understand the material in a new dimension. “I used to talk about how metal is bent. Now I can use metal laser to shape metal powder through 3D printing, which shows the different properties of metal.†Fan Zhong said that with such technology, production and design will be very close. near.
In the professional market, designers and engineers use 3D printing to evaluate, test, optimize designs and get prototypes as quickly as possible in order to more iteratively design the process. Taking the design of jewelry as an example, there is an idea in a designer's mind that it is very costly to change from a drawing to a real model. If applied to a high-quality desktop-class device like MakerBot, his idea can be reduced from paper to a model by a few tens of times and speed by a few dozen times.
Makerbot no longer ranks the household consumption sector as the main target market. The transformation of MakerBot may be worth pondering for the development of the domestic chaotic desktop-level printing market. Jonathan Jaglom said that the company's application scale in the Chinese education market and professional market is gradually expanding like the US market.
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