On January 7, it was learned from Adidas China that Wolfgang Bentheimer, managing director of Adidas Group Greater China since April 2007, has left and from January 1, Christophe Bezu, Will take over this position, leading the adidas one of the most massive market. Data show that Dubuai Rui joined Adidas in 1988 French company, was director of footwear products. Since then, Dubuai Rui served as Managing Director of Adidas Japan for 13 years, during which Adidas's business in Japan from the concession to become outstanding performance industry leader, he also won the reputation in the industry. In 2004, Dubuai Rui began serving as president of the Asia Pacific region. While working in the Asia Pacific region, Burberry leads the largest multiplayer online sports game to date and the famous Vertical Arena event. Around the 2006 World Cup, Dubuai Rui in the Asia Pacific region led a series of marketing activities have also achieved good results. At the same time, he also led Adidas' marketing activities as an official partner of Beijing 2008 Olympic Games. In response to the financial crisis, in May last year Adidas announced the withdrawal of its headquarters in Asia Pacific and Europe. Prior to assuming the post of Managing Director in China, Du Bairui was the Managing Director of Adidas Southeast Asia. Prior to Adidas in China's market development compared with Nike, has been at a disadvantage. In recent years, like other international sports brands, Adidas has also met the challenge of domestic domestic sports brands including Li Ning and Anta. The first half of last year, Li Ning, a net profit for the first time more than Adidas. The coaching change shows that Adidas still has huge expectations for the Chinese market. "China has become the second largest market after the U.S. market for Adidas Group and also an unlimited potential market, hoping Adidas China can take the next level under the leadership of Du Bairui." Herbert Hai, Chairman and CEO of Adidas Herbert Hainer said in an interview with reporters. In fact, Adidas China made major changes in the channel five days after it took over. Reebok's cooperation with its Chinese distributor Pou Sheng International signed an agreement to adopt a "China-centric" approach, local design and production of Reebok apparel products. This is also the first time that Reebok has been designing and manufacturing locally. And Du Bairui himself told reporters that he is drafting a three-year development plan of Adidas China, is expected to be announced soon. Adidas revealed that at present, the Chinese market as of the end of 2009, Adidas in China about 5,000 retail stores. "In 2010 we expect retail store numbers to grow further." It is reported that Du Bairui will report directly to Herbert Heiner. As for the next move, Adidas said it will be announced in due course.