Home market recovery, now sales climax business upgrade service to grab customers

Buying a house decoration is a top priority for everyone. Everyone pays more attention to the quality of furniture and building materials and the after-sales of the products. Recently, the reporter visited several home building materials markets, and saw that merchants have launched various concessions, and at the same time made quality assurance on products, so that consumers can buy with confidence.

Merchants' sales growth

3.15 before and after the home market ushered in the first post-holiday sales boom, the merchants are fully engaged in the preparations for the event, in addition to allowing each consumer to enjoy the real benefits in terms of price, more important It is to establish the image of honest sales in the hearts of consumers.

The reporter saw in the home shopping mall that the merchants were hanging colorful banners at the door of their respective stores, and the words of the discount promotion were clearly marked. A salesperson who runs solid wood furniture told reporters: "This event started on March 9 and lasted until March 17, mainly based on low-price discount activities, but we mainly emphasized this event. The quality of the product, we will be responsible for every product sold from here.” The salesperson also told reporters that if the consumer buys furniture from the store after the use of deformation, cracks and other problems, professional beauticians will come home The furniture is free of beauty and the furniture is restored as new.

"We made a commitment to extend the 'Three Guarantees Period' to three years during the event." When the reporter interviewed the actual home, the manager told the reporter. According to reports, the non-customized products of furniture and building materials, the "three guarantees" period is extended to 3 years, if consumers have quality problems within 90 days, consumers can choose to repair, exchange or return free of charge; quality problems occur within 180 days, consumers You can choose to repair or exchange for free; if the product is in the "three guarantees" period, consumers will have problems when using it, and consumers can enter the store for free. In this regard, the manager explained: "The general three-package period is within one year. Some consumers have not found quality problems or used them within one year of use, but after using them for one year, some problems will be Slowly showing up, we launched this initiative for this phenomenon, the purpose is to make consumers use the product more confidently." In addition, the actual home will also launch the "store reception day" during the 3.15 period this year. And “service supervisors” two management initiatives to ensure the implementation of various service commitments. According to reports, from 2013 onwards, the first Saturday in March is designated as “the manager’s reception day”. The store manager personally receives the consumers, solves consumer complaints on the spot, answers questions from consumers, and listens to consumers. Opinions and suggestions to effectively protect the rights and interests of consumers.

Consumers are more rational and shop around

“Every holiday, there will be corresponding promotions in the store. This is almost a consensus for modern consumers. Therefore, it is also conscious to compare when choosing to buy. If the promotion is not strong, it will not cause us. Mr. Wang said to the reporter: "In the past, people did not have high requirements for furniture. As long as they can be used, they can reach a certain level of decoration, but now with the continuous improvement of people's living standards, for furniture. The demand for more and more high-quality styles, product quality, perfect after-sales, etc. are all one of the goals of consumer inspection.” Mr. Wang told reporters that knowing that major shopping malls will have concessions, he is taking advantage of Sunday’s free time. At the time, I went shopping in major shopping malls and wanted to buy a piece of mahogany furniture. However, Mr. Wang knows very little about mahogany furniture, and he is afraid to buy inferior goods at a high price. Therefore, he often goes to the home store to learn about mahogany furniture, and shop around. After a few visits, Mr. Wang can easily identify the true and false of mahogany furniture. Mr. Wang said: "My wife and I decided to buy a set of mahogany chair chairs at the 3.15 promotion of the store. The furniture can guarantee the quality and the discount lottery."

Ms. Li, who bought the bedding products at the actual home, after seeing the promotional banner in the actual home store, asked the salesperson’s “three-pack period” to be extended to three years. The salesperson Miss Fu told her: “From March Starting from the 2nd, our store will extend the three-year period of one year to 3 years, which means that customers can enjoy the three-year 'three-pack period' discount for products purchased from now.” Ms. Li regretted after listening. Said: "If the activity is implemented early, then the leather sofa of my family can be covered by the warranty period." Originally, Ms. Li wrapped the light-colored sofa purchased at home with a layer of red cotton pad. However, during the Chinese New Year cleaning, I found that the sofa was stained with the red mark of the sofa cushion. I couldn’t wipe it with the special washing liquid for the sofa. In desperation, I had to go to the place where I purchased the furniture at the time, because the warranty period exceeded one year. I had to repair it at my own expense. Ms. Li told reporters: "The extension of the 'three-pack period' to three years is really a good thing for consumers, because some furniture is difficult to find problems in a short time, and the time is long before the problem occurs. After one year, the furniture was broken, and the buyer could not guarantee it. In order to use it properly, I had to pay for the furniture for a long time."

Business integrity sales people rest assured shopping

Every year during the 3.15 period, a large number of black-hearted companies and factories will be exposed, which will make consumers feel shocked. Many citizens have lost confidence in the business and do not know what kind of products can make consumers buy with confidence. For the furniture and building materials industry, there are also illegal acts of bullying and overbearing, so consumers hope to use the authority to punish the production and sale of counterfeit merchants and factories. During the interview, the industry insiders told reporters that honesty is both a moral issue and a social issue. Honesty is the foundation of the company. "Successful enterprises must inherit the cultural virtues of traditional honesty, sincerity, and loyalty, and also need to adapt to the requirements of modern market economy development and the spirit of modern economic contract, so as to ensure the long-term development of enterprises.