The smartphone market is booming, and according to the British ZenithOptimedia forecast, it will grow by 34% by 2015. Using social networks and websites to provide development opportunities for digital media is very effective, but AR technology still provides help for the development of traditional media.
Using applications such as Blippar or Aurasma enables consumers to use their mobile phones or tablets to capture still pictures and turn them into videos, games, or even e-commerce websites to encourage readers to shop at virtual purchase points.
Last month, at the Hunkeler Innovationdays exhibition in Lucerne, HP ’s past Aurasma, in 2011, manufacturers bought the autonomy of the AR technology development department in bulk, allowing visitors to view almost all of its product portfolio.
"This is a discussion on how to make printing more sensational. Due to the physical characteristics of printing, suppliers are doing AR-based technology to drive the work of the printing industry with value. Stretching the brand in the direction of printing is an effective Marketing. "Paul Randall, manager of HP EMEA's market development department and head of direct mail and publishing.
This technology closes the gap between online and offline, and stops people from viewing separate media as independent entities. He added.
"This is a very simple way for printers to increase the response rate, and by printing, they can return to the position of value-added service providers rather than printing providers," he added.
Philip Dodd, managing director of Healeys Printing Group, agrees with this view. He said: "The pattern of attaching ink to paper is gone. You need to be able to distinguish."
He cited an example where the company recently applied local high schools with the help of the White Space design marketing agency. The school principal said that it involves a manual based on AR technology that can easily solve the problems of potential pre-recorded students.
Generation gap
When you consider young audiences with overwhelming advantages, they are the largest mobile technology audience, which is a clear goal.
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