More and more people prefer to travel to the outskirts of the country, to carry out outdoor sports, to attract businesses aimed at outdoor leisure products market looking for business opportunities. Recently, CAMEL Camel sent out an invitation letter to outdoor enthusiasts to recruit 18 warriors to challenge Mount Everest.
Camel Camel also announced that after capturing the domestic leisure market, the next step will be to fully exploit the high-end professional outdoor market and achieve the "big outdoor" market strategy that complements each other in the two segments.
Data show that relative to the slowdown, the average annual growth rate of only 15% to 20% of the traditional sporting goods industry, China's outdoor market is a straight-up trend, the outdoor sports equipment market will grow at 50% annual growth rate.
However, outdoor sports equipment market can be described as "princes separatism." In 2009, there were 473 outdoor brands in the domestic market, an increase of 13.98% over 2008. The overall number of brands to maintain a sustained upward trend.
Camel Cameron family Guanghua Gang revealed that after the completion of the leisure market "siege", CAMEL camel shoes will guide the depth of product line expansion, into the professional outdoor market.
According to Vanguang Gang, at present, camel casual shoes share has accounted for 30% of the market share, and in the e-commerce market, CAMEL camel since the official layout in 2010, has rapidly jumped into Taobao men's first brand and outdoor footwear Top brand.
"We are optimistic about the high-end outdoor market and will meet the personal needs of outdoor enthusiasts in the future." Mr Wan said that in the future, the outdoor professional product line will be further sorted out, developed and tested.
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