Just like the grasp of color techniques, the compositional techniques are more varied, and the relationship between the two is interdependent and mutually expressive. But color is the foundation, and composition is the process and the ultimate goal. So composition is important. In the process, in addition to grasping certain skills, we must pay attention to its visual effects. The effect is the ultimate goal.
Skills in Composition Skills In addition to contrasting techniques in color use, you need to consider several contrast relationships. Such as the composition of the thickness of the comparison techniques, the composition of the skills of the far and close comparison, the composition of the contrast of the vegetable skills, static contrast of the composition skills, composition of Chinese and Western skills contrast. Comparing ancient and modern composition techniques.
(1) Thickness comparison of composition techniques: The so-called “thickness contrast†refers to the colors used in the composition process and the style formed by the color composition pattern. In the calligraphy and painting work, we know that there is a work brush and freehand brushwork Or the brushwork and freehand brushwork appear on a single screen (like the Chinese painting master Qi Baishi's paintings of Chinese cabbage and Chinese wolfberry), and this style is often used in the packaging composition.
Some contrasts between the main pattern and the foil pattern contrast with the contrast between the main pattern and the foil pattern; some are the contrast between the center pattern and the background pattern; some are rough and sweeping, and the other side is exquisitely fine and delicate; some use the wild grass calligraphy to replace the pattern. This can be seen anywhere and anytime in some alcoholic and food packaging. Such as the missed brand dumplings and Ploen shampoo shampoo is like this.
(2) Comparing the distance between the composition techniques and landscape paintings, the landscape of the landscape paintings of Chinese paintings is studied in the medium and long-range perspectives. In the design of the packaging drawings, in the design of the packaging drawings, the same principles should be used for the composition layers of several kinds of screens. The so-called near, is the most eye-catching part of a picture, also called the first visual impact, this most eye-catching is also the most important content to be expressed in the packaging pattern.
For example, the earliest instant noodle packaging used by Shuanghui, the first to enter the people’s sight is the Shuanghui trademark in the blank background and the large Shuanghui word (ie close shot) of the white variety in the background of the dark red box, which is in turn smaller. The main characters of the “Broiled Beef Noodles†script (should be called the second line of sight, also known as the middle view) are again the product pictures that describe the contents of the package (also called the third line of sight, bounded by the middle view). This is the auxiliary corporate mascot slogan, performance description, corporate logo, etc. This obvious sense of hierarchy is also called the three-step visual principle. It takes into account people's habit of viewing a still life picture from top to bottom and from right to right. At the same time, the left highlights the most important part of the theme to be expressed.
As a designer, at the beginning of the creation of the painting, the production should first understand the theme of the appeal, and create an atmosphere of stardom and support for the moon. So that the image of my equipment design is like a powerful magnetic force tightly pull the sight of the camper.
(3) Contrast density of composition techniques: Speaking of the contrast of compositional techniques, this is very similar to the complication of the use of color, and it is also the same as the whitishness of Chinese paintings. That is, the place where the pattern is concentrated must be diffused. The foils should not be concentrated or spread. Reflect a kind of density coordination, clear rhythm, Zhang Youxi and show emptiness. At the same time without losing the theme.
In the design of many packaging designs, the entire screen is densely packed and colorful. From the background pattern to the motif pattern, it is a very heavy color performance. It makes people feel overwhelmed and unable to pass chlorine, which not only does not produce beautifying products, but also promotes sales. The purpose is not to produce boredom and lack of appetite. This is why we did not grasp the contrast between density and density.
(4) Contrast of static motions in framing technique seven: In a pattern, we often find this phenomenon, that is, an explosive pattern or a careless look on the background or surrounding of a name of a packaging theme. In fact, it is a series of crazy thick lines that are intentionally painted, or the ribbon-shaped English or patterns, etc., all of which show a kind of "dynamic" feeling, while the theme names are dignified and the background is light and calm. This kind of scene is the contrast between static and moving. This contrast avoids all the fancy and too static. So the visual effect feels comfortable. In line with people's normal aesthetic psychology.
(5) Chinese and Western contrasts in composition techniques. This contrast often uses the combination of Western cartoons and traditional Chinese techniques or the combination of Chinese sinology art and English in the packaging design. And on the screen, the western people's photos or a certain picture are directly displayed in a realistic manner on the packaging pattern. This form of expression is also a common reference method. This is on children's products, women's socks, and clothing. Or cosmetic packaging often appears.
(6) Comparing the modern techniques of composition: Both Chinese and modern Chinese use ancient times for present purposes. In particular, in order to embody a cultural taste, they often use the classical design, calligraphy, characters, and patterns in the design of packaging designs. On the current packaging, this is the most obvious display on the packaging of wine.
For example, the liquor of the "Dream of the Red Chamber" and the liquor and food of the Taijiu Liquor and the Mid-Autumn moon cakes and the black old Peanuts are all reflected and excavated in these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their patterns and patterns are also looking for ways of grafting from classical culture.
This can give people an antique, elegant and intrinsic pursuit or comfort in one aspect. Therefore, the people are very popular with consumers.
Skills in Composition Skills In addition to contrasting techniques in color use, you need to consider several contrast relationships. Such as the composition of the thickness of the comparison techniques, the composition of the skills of the far and close comparison, the composition of the contrast of the vegetable skills, static contrast of the composition skills, composition of Chinese and Western skills contrast. Comparing ancient and modern composition techniques.
(1) Thickness comparison of composition techniques: The so-called “thickness contrast†refers to the colors used in the composition process and the style formed by the color composition pattern. In the calligraphy and painting work, we know that there is a work brush and freehand brushwork Or the brushwork and freehand brushwork appear on a single screen (like the Chinese painting master Qi Baishi's paintings of Chinese cabbage and Chinese wolfberry), and this style is often used in the packaging composition.
Some contrasts between the main pattern and the foil pattern contrast with the contrast between the main pattern and the foil pattern; some are the contrast between the center pattern and the background pattern; some are rough and sweeping, and the other side is exquisitely fine and delicate; some use the wild grass calligraphy to replace the pattern. This can be seen anywhere and anytime in some alcoholic and food packaging. Such as the missed brand dumplings and Ploen shampoo shampoo is like this.
(2) Comparing the distance between the composition techniques and landscape paintings, the landscape of the landscape paintings of Chinese paintings is studied in the medium and long-range perspectives. In the design of the packaging drawings, in the design of the packaging drawings, the same principles should be used for the composition layers of several kinds of screens. The so-called near, is the most eye-catching part of a picture, also called the first visual impact, this most eye-catching is also the most important content to be expressed in the packaging pattern.
For example, the earliest instant noodle packaging used by Shuanghui, the first to enter the people’s sight is the Shuanghui trademark in the blank background and the large Shuanghui word (ie close shot) of the white variety in the background of the dark red box, which is in turn smaller. The main characters of the “Broiled Beef Noodles†script (should be called the second line of sight, also known as the middle view) are again the product pictures that describe the contents of the package (also called the third line of sight, bounded by the middle view). This is the auxiliary corporate mascot slogan, performance description, corporate logo, etc. This obvious sense of hierarchy is also called the three-step visual principle. It takes into account people's habit of viewing a still life picture from top to bottom and from right to right. At the same time, the left highlights the most important part of the theme to be expressed.
As a designer, at the beginning of the creation of the painting, the production should first understand the theme of the appeal, and create an atmosphere of stardom and support for the moon. So that the image of my equipment design is like a powerful magnetic force tightly pull the sight of the camper.
(3) Contrast density of composition techniques: Speaking of the contrast of compositional techniques, this is very similar to the complication of the use of color, and it is also the same as the whitishness of Chinese paintings. That is, the place where the pattern is concentrated must be diffused. The foils should not be concentrated or spread. Reflect a kind of density coordination, clear rhythm, Zhang Youxi and show emptiness. At the same time without losing the theme.
In the design of many packaging designs, the entire screen is densely packed and colorful. From the background pattern to the motif pattern, it is a very heavy color performance. It makes people feel overwhelmed and unable to pass chlorine, which not only does not produce beautifying products, but also promotes sales. The purpose is not to produce boredom and lack of appetite. This is why we did not grasp the contrast between density and density.
(4) Contrast of static motions in framing technique seven: In a pattern, we often find this phenomenon, that is, an explosive pattern or a careless look on the background or surrounding of a name of a packaging theme. In fact, it is a series of crazy thick lines that are intentionally painted, or the ribbon-shaped English or patterns, etc., all of which show a kind of "dynamic" feeling, while the theme names are dignified and the background is light and calm. This kind of scene is the contrast between static and moving. This contrast avoids all the fancy and too static. So the visual effect feels comfortable. In line with people's normal aesthetic psychology.
(5) Chinese and Western contrasts in composition techniques. This contrast often uses the combination of Western cartoons and traditional Chinese techniques or the combination of Chinese sinology art and English in the packaging design. And on the screen, the western people's photos or a certain picture are directly displayed in a realistic manner on the packaging pattern. This form of expression is also a common reference method. This is on children's products, women's socks, and clothing. Or cosmetic packaging often appears.
(6) Comparing the modern techniques of composition: Both Chinese and modern Chinese use ancient times for present purposes. In particular, in order to embody a cultural taste, they often use the classical design, calligraphy, characters, and patterns in the design of packaging designs. On the current packaging, this is the most obvious display on the packaging of wine.
For example, the liquor of the "Dream of the Red Chamber" and the liquor and food of the Taijiu Liquor and the Mid-Autumn moon cakes and the black old Peanuts are all reflected and excavated in these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their patterns and patterns are also looking for ways of grafting from classical culture.
This can give people an antique, elegant and intrinsic pursuit or comfort in one aspect. Therefore, the people are very popular with consumers.
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