Character: Wu Bingliang, male, born on September 9, 1953 in Taishan, Guangdong.
Experience: In 1979, he began to engage in the purchase of classical furniture . He is currently the deputy director of the China Traditional Furniture Professional Committee, the director of the China Ming-style Furniture Society, the deputy director of the Classical Furniture Collection Committee of the China Collectors Association, and the chairman of Wushi Xinglong Ming-style Furniture Art Co., Ltd. .
The long hair shawl is the most impressive impression of Mr. Wu Bingliang. After more than 30 years of experience, he designed and produced mahogany furniture has been collected by the National Museum, Beijing Gongwangfu and so on.
Talk about positioning to do the best, just do art
Background: From 2003 to 2005, Wu Bingliang won the Gold Prize of “China Traditional Furniture Expo†for three consecutive years. From 2006 to 2009, he won the Special Gold Award of the Cultural Fair three times. In 2009, he won the “Art Achievement Award†of China International Design Art Fair... His works have been collected by the National Museum, Beijing Gongwangfu and so on.
Reporter: What do you think are the key factors for your success?
Wu Bingliang: Positioning. This is the most critical thing in doing business. I always believe that being the best is the only way out, so I am positioning to be a high-end, high-grade, collectible art. In my opinion, our products are divided into general products, commodities, handicrafts and artworks. What I do is art.
Reporter: Is there any other (success) factor?
Wu Bingliang: Still rely on the true ability. Including people, market, and so on. Being a person, it is vital, it is about the success or failure of a business; whether it is about whether or not to love this business is about making a tasteful thing; a keen market vision makes business easier.
Talk about thousands of works in the works, the pieces are unique
Background: The art is the same. The production of classical furniture is the same as that of calligraphy and painting. Before starting a family, it must start from Linyi Qianxian. Wu Bingliang is also true. He inherits and carries forward the process of classical furniture in the Ming and Qing Dynasties. It also begins with Gao imitation.
Reporter: Some people say that Wu Bingliang is very bullish. I heard that someone has bid for tens of millions to buy you, and you are not selling.
Wu Bingliang: Not my cow, my work is unique. There are already thousands of works that have gone out of my hands, and each one has devoted my efforts. Each style and carving is different. The biggest difference between art and goods and crafts is whether it embodies the author's ideas and ideas. (He pointed to a large screen in the collection) This piece is called Ming-style Hainan huanghuali. It is my work in 1993. I have been bidding 30 million, I will not sell it.
Reporter: Where is its greatest value?
Wu Bingliang: First of all, this is definitely a sound. This screen is 3.4 meters high and 4.64 meters long. The Hainan huanghua pear of this size can not be found. In addition to the material, you can look at its engravings, whether it is èž dragon pattern or flower leaf and other elements, to the luxury and rich weather to the extreme. The most important thing is that it has poured too much effort on me. I think it is alive, just like my own child, I am reluctant to sell.
Reporter: Do you have more "children" (reluctant to sell)?
Wu Bingliang: A lot. There are my collections (other people's works), and also have their own. Someone looked at me with a yellow pear cabinet. I wanted to sell it to him, but that was my non-sale. I didn't sell him and I sat there. To be honest, I have a lot of fans, and sometimes I am very touched. Those who really love classical furniture, who know how to appreciate my work, don’t have to bargain, I will be willing to sell it to him, just as happy as marrying my daughter to a good family.
When it comes to doing business, integrity is the most important thing.
Background: 30 years ago, Wu Bingliang was just a poor carpenter. Later, he did the traditional "reverse", and later, he became a big-name figure in the domestic mahogany furniture industry.
Reporter: What is your biggest business experience?
Wu Bingliang: To be a business, integrity is the most important. In 2007, a guest saw me a 10,000-yuan huanghuali chair and gave a deposit of 2,000 yuan. In 2008, I didn’t come to get the goods. At that time, the chair had already doubled in price. One of my employees said that it was simply Retired him double deposit, not sold. But I still called the other party, the other party was embarrassed, said to add money to buy, but I insisted on selling it to him at the original price, he was moved.
Reporter: I heard that your work is a lifetime free warranty?
Wu Bingliang: Yes, not only the free warranty, but also the recycling policy. For example, the work I sell to you is worth 500,000. As long as you don't like it, I don't think there is any collection value. I can recycle it at 5 times the original price.
Talk about making more than 200 employees, still insist on hands-on
Background: Wu Bingliang's Xinglong Furniture Company now has more than 200 employees, but he still personally goes to the production workshop.
Reporter: With so many people, why do you have to do it yourself?
Wu Bingliang: My works must be integrated into my thoughts. They must implement my ideas and do what I need.
Reporter: It feels like you are very authoritarian.
Wu Bingliang: The precious wood is the raw material, the cost is huge, and it is necessary to master every link. Many bosses will have no confidence and will not dare to cut them directly. Instead, they will make a model first, because once they make a mistake, they lose a pound of wood chips. But in my place, the furniture made of precious wood is in one step, and there is no intermediate proof board. I have always believed in my own vision and I am absolutely not subject to others. This is a matter of principle and cannot be shaken.
Talent can be the key to the development of enterprises today. The way I keep talents is simple, there are a lot of things, my eyes can hold the sand, and I can make small mistakes, but I can't move the principle. Because of this, some employees have followed me for more than 20 years and have been in their twenties since their 30s.
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