Glass has been widely used in high-end cosmetic glass packaging. The beauty products packaged in the glass embody the quality of the product, and the heavier the glass, the more luxurious the product feels—perhaps it is the consumer's opinion, but it is certainly not wrong. According to the Washington Glass Packaging Association (GPI), many companies that use organic or fine ingredients in their products are using glass to package their products. According to GPI, because the glass is inert and not easily penetrated, these packaged formulations ensure that the ingredients remain intact and maintain the integrity of the product. According to the relevant person in charge of the Washington Glass Packaging Association (GPI) in the United States, glass continues to convey the message of quality, purity and product protection – three key factors for manufacturers of cosmetics and skin care products. And the decorated glass will further enhance the impression that the product is high-end.
The brand's influence on cosmetics counters is expressed through the shape and color of the products, because they are the primary factors consumers first see. Moreover, since the product features in the glass package are unique shapes and vivid colors, the package acts as a quiet advertiser.
Product manufacturers are constantly trying to find special shapes that allow their products to stand out from the competition. Coupled with the versatility of glass and eye-catching decorative technology, consumers will always reach out to touch or hold makeup and skin care products in glass packaging. Once the product is in their hands, the opportunity to purchase this product increases immediately.
How can we do it?
The efforts made by manufacturers behind such decorative glass containers are often taken for granted by end consumers. A perfume bottle is beautiful, of course, but what makes it so attractive? There are a variety of methods, and there are countless ways that cosmetic suppliers, Beauty Packaging, can do it.
AQL, New Jersey, USA has now introduced glass packaging for screen printing, mobile printing and PS labels using the latest UV-curable inks (UVinks). According to the company’s relevant marketing executives, they usually provide a complete set of services to create a unique looking packaging. UV curable inks for glass avoid the need for high temperature annealing and provide a virtually unlimited color range. An annealing furnace is a heat treatment system, which is basically an oven with a conveyor moving through a central part, and the center position is used to cure the dried ink when decorating the glass. For ceramic inks, temperatures of up to about 1400 degrees are required, while organic inks are about 350 degrees. Such glass annealing furnaces are often about six feet wide, at least sixty feet long, and consume a lot of energy (natural gas or electricity). The latest UV-curing inks use UV light to cure; and this can be done at the end of the production line in printing machines or small ovens. With only a few seconds exposure time, much less energy is needed.
Saint-Gobain Desjonqueres, France, offers the latest technology in glass decoration. Among them are laser decorations that involve the vitrification of enamel materials onto glass materials. After the bottle is sprayed with enamel, the laser fuses this material to the glass in the selected design. The excess enamel is washed away. The important advantage of this technique is that it can also decorate parts of the bottle that have not been treated so far, such as raised and recessed parts and lines. It also makes it possible to sketch complex shapes and offers a wide variety of colors and tactile sensations.
Lacquering includes spraying a varnish. After this treatment, the glass bottle is sprayed as a whole or in part (with a cover). Then they are annealed in a drying oven. Varnish provides a wide variety of finish options, including clear, matte, opaque, shiny, matte, multicolored, fluorescent, phosphorescent, metallized, and interfering. (interferential), pearlescent, and metallic light.
Other new decorative options include new inks with spiral or prismatic effects, new skin-like surfaces, new holographic or glitter paint, and glass fused to glass. And a new hot blue color (thermoluster color).
Relevant person in charge of the US Heinz Glas said that the company can provide screen printing (organic and ceramic) for adding names and patterns to perfume bottles. Pads are suitable for uneven or multiple-radius surfaces. Acid etching produces a frosting effect on glass bottles in an acid bath, while organic spraying coats the glass bottles with one or more colors. After the organic printing or organic spraying (because the ceramic curing temperature is too high, the ceramic ink cannot be coated after the organic treatment), the hot stamping process is plated with a mirror-reflective name or pattern on the glass bottle. Sandblasting provides a name or image of the frosting effect on the glass bottle part. The use of aluminum and titanium vacuum metallized glass bottles produces a mirror-like reflection effect on the whole or part of the outside of the bottle. Recently, Victoria'sSecret took advantage of the company's titanium plating process to create a sparkling gold effect for VerySexyNOW Eau De Toilette Spray.
Some experts also believe that the most popular trend in glass decoration is still organic spray. For example, Elizabeth Arden's Britney SpearsFantasy perfume bottle has a metallic sheen of purple that is obtained using the spray color process. The industry believes that most customers are still using frosted glass bottles, because it can hide the defects on the glass.
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