Source: Chinese reporter
In the 40 years of reform and opening up, the Chinese media industry has moved forward and is increasingly important in the national development strategy. Today's Chinese media landscape can be examined from multiple perspectives. In 2018, from the perspective of media form innovation, content production methods continue to innovate, short videos are concentrated, media platforms and platform-based media are heavily constructed, and media intelligence is moving forward. Looking back at the Chinese media industry in 2018, there are several major situations worth exploring: the traditional mainstream media has entered the deep-water zone of media integration and has continued to move toward the Internet; the Internet has entered the second half, the consumer Internet (2C) has gradually saturated, and the industrial Internet (2B) has begun to exert its strength.
The media integration of mainstream media has made new breakthroughs. 2018 is an important strategic period for media integration. Some powerful traditional mainstream media have begun to strengthen platform construction and build an ecosystem. In terms of mobile clients, the downloads of the three major media clients of People’s Daily, Xinhua News Agency and China Central Broadcasting and Television Station exceeded 1 billion. Local mainstream media such as Oriental Headlines, News, Cover News, Southern+ and other client users More than one million. In addition, in order to enhance the international competitiveness of radio and television media, promote the development of radio and television media and emerging media, accelerate the construction of international communication capabilities, integrate CCTV (China International Television), China National Radio, China Radio International, and form a central broadcast. TV main station. On the other hand, the integration has penetrated to the grassroots level, and the construction of county-level media center has begun to exert its strength as the “last mile†of media integration. The county-level integration media work adopts the strategy of “pilot first, fully spread†and explores different modes according to local conditions. Provincial mainstream media groups have also exerted their efforts in the media platform. Hunan Radio and TV Group has set up mango super media with Mango TV as the core, moving from new media to the whole media, and actively deploying in the fields of film and television, music, social, hardware, games, etc. Relatively perfect mango ecosystem. Convergence is an overall development trend of the media industry. It is a process of media technology integration - media organization integration - industrial structure transformation. Traditional media and the Internet have gone from "adding" to "combining".
After the concept of the second half of the Internet has developed in the past one or two years, the arrows in the second half of the Internet clearly point to the industrial Internet. The industrial Internet is a new connection enabling form for enterprises, especially traditional enterprises, on the supply side. On September 30, 2018, Tencent launched its third strategic upgrade, newly established the cloud and smart industry business group, and announced its strategy to upgrade from the consumer Internet to the industrial Internet. With the efforts of giant Internet companies such as BAT and Meituan, the industrial Internet has been fully launched from the concept to the actual operation by re-constructing the structure of the business group and arranging the industrial Internet.
From the perspective of media ecology, 2018 is a year of rectification. On the one hand, the country is determined to rectify the media chaos, on the other hand, it is precisely the outbreak of some major public opinion events that promoted the introduction of relevant remediation measures, such as Cui Yong’s exposure to Fan Bingbing’s yin and yang contract. Under the vigorous rectification of the country, the pan-entertainment momentum was significantly suppressed. This round of rectification actions for film and television entertainment will have a profound impact on the film and television industry. The film industry will face shuffling in the cold winter period. “Small cost, great sentiment, positive energy†will become the principle and standard of content production. Film and television companies are becoming more cautious and the industry restructuring is imminent.
The era of barbaric growth of the Internet has ended, and the pattern of the media industry is unpredictable. The overall advancement of the digital economy is a journey full of gold rush in the West. Looking into the future, the media system is embedded in the social system. Media transformation needs to be achieved under the interaction with the overall macro-social environment. The development of the Chinese media industry should be placed in a broader cyberspace context, and should be adopted through international relations, global governance, etc. Conduct a wide range of perspectives. The current reforms have entered the deep-water zone, the downward pressure on the macro-economy, and the uncertain prospects of Sino-US trade frictions, facing many challenges. The Chinese media industry will not forget the original heart and will have a better future.
Editor in charge: Ge Hongyan
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