Core-stained anti-counterfeiting papers

If you are a packaging printer and understand this new technology, then congratulations to you - the core layer of anti-counterfeiting paper is the latest technology in paper security, is an innovative model to combat counterfeit packaging.

If you are a paper manufacturer and you do not know the concept, then it is important to note that the emergence of this new model will bring a lot of business opportunities, and it will probably give you a very rare opportunity, and give you a later advantage.

If you are an end-user and you are gradually understanding this technology, you may wish to follow us carefully to understand the opportunities faced by this type of paper, which will help you form correct judgments and decisions.

If you are just an ordinary consumer, understanding and trying out the core-dyeing anti-counterfeiting paper will bring some new convenience and reassurance to your consumption.

Shanghai Kesi Paper Security Co., Ltd. has long launched this technology, and this product name is refined: sub-(multi) layer dyeing ++ single bi-color fiber ribbon (or full version) distribution of anti-counterfeiting wrapping paper (board ) (See Figure 1); AAPPPP Jinguang Group also introduced core dyeing anti-fake paper in the first half of 20066. This security paper has a number of production difficulties, thereby increasing the security of product security.

Now, many medicines and alcoholic products have begun to use core-dyeing anti-counterfeiting paper as packaging material.

Market demand

Information from the market demand shows that the packaging and printing industry is now working hard to adapt to customer needs, and extensive innovation has been carried out to expand the market to actively participate in competition.

Mr. He is the person in charge of the procurement department of a pharmaceutical production company. In his view, the current domestic pharmaceutical packaging security is very simple, some of them are only on the outer packaging boxes, bags labeled anti-counterfeiting labels, the form is relatively simple, without any security at all, Moreover, the manufacture and printing of pharmaceutical packaging boxes are relatively simple, which objectively provides facilities for counterfeiters. In Germany, there are nearly 100 anti-counterfeit signs on a slap-sized pillbox. Some of these anti-counterfeiting signs are identified by the naked eye and special tools are needed to identify them.

As Mr. He said, the phenomenon of packaging security is not uncommon in the packaging of domestic medicines, health products, and alcoholic beverages. In recent years, counterfeit products have raged and people have seen that security has reached a moment of urgency. Therefore, both end-users, packaging and printing companies, and raw material production companies have made unremitting efforts to adopt various forms of anti-counterfeiting methods, such as laser anti-counterfeiting, cardboard watermark anti-counterfeiting, fluorescent anti-counterfeiting, and the use of special anti-counterfeiting inks.

The anti-counterfeiting technology is improving, and the "level" of forgery is also getting longer, because now the anti-counterfeit packaging materials and printing equipment are very easy to purchase, and the printing technology spreads seriously. In addition, many anti-counterfeiting products require professional identification and are not easily recognized by the public. In this way, the anti-counterfeiting effect is greatly reduced for manufacturers and consumers.

At present, the common problems faced by manufacturers of anti-counterfeiting materials, packaging and printing companies are: There are many kinds of anti-counterfeiting packaging materials, but their anti-counterfeiting performance is good, they are not easily imitated, but they are expensive, together with the public's awareness of anti-counterfeit packaging is not strong, leading to domestic The use of anti-counterfeiting packaging materials in the pharmaceutical market is not optimistic. In particular, some domestic enterprises with poor economic returns rarely use such packaging. Only some domestic large-scale enterprises and foreign-funded enterprises with certain economic strength are using such anti-counterfeiting materials. .

From the source of innovation

Ms. Gao Liping, Marketing Strategy Planning Department of APP Jinguang Group, introduced the principle of production technology of core-dyeing anti-counterfeit paper: “Knowledgeable companies all know that paperboard is generally produced by superimposing multi-layered pulp, and layered dyeing is the middle of cardboard. The sandwich layer is dyed to make it different from ordinary cardboard and it has anti-counterfeiting function.Because it applies anti-counterfeiting technology to the production of cardboard, it is impossible for any external printing and other technologies to imitate. Cardboard has fundamentally solved the key issues of counterfeiting that are easy to copy, hard to identify, and costly.""

There are many anti-counterfeiting technologies used on paper packaging, including anti-counterfeit labels on packaging boxes, tamper-evident seals, and/or seals. Where is the innovation of this technology? Mr. Guo Ronghao, Marketing Manager of Shanghai Cospuerce Security Co., Ltd., elaborated on the company's products as an example: “We have overlooked an important resource—source of packaging products.” About 1 million cases of counterfeit products were conducted. Based on the above, he put forward this new trend from the source, and pointed out that: The traditional anti-counterfeiting method is that 99.7%% of the counterfeits started from the printing process. Because the purpose of the counterfeiter is to pursue profits, if the input cost is much higher than the profit, it will automatically give up the counterfeiting of the product, and the special (multi) layer dyeing anti-counterfeit papermaking fundamentally solves the problem of anti-counterfeiting, and its The reason is that the characteristics of papermaking are large industrialization and large-scale production. If the order quantity is less than tens of tons, it will be difficult to start, so the production cost required to be invested is high; special sub-(multi)layer dyeing anti-counterfeiting papers need to master the complex production process with special machine transformation to perform; counterfeiters are often The pursuit of 'short, flat, fast', and the behavior is generally more hidden. If you start from papermaking, it is easy to find and difficult to operate, so most of the counterfeiting can only be started from the printing process. If you do not pay attention to the source of security, many anti-counterfeiting technologies will be a huge waste of resources.

According to this analysis, innovation will be involved in production activities, and source-centric innovation will be more valuable than the print-based innovation that has dominated for several years. Based on the above understanding, Guo Ronghao believes that starting from the complex link of papermaking is the most fundamental and effective anti-counterfeiting method.