Product packaging design knowledge

Packaging is the first salesperson of the product. Must be able to leave a deep impression on the first vision. And can stand out in many competitive products. Shelf display effect must be able to reflect the continuous two-way continuous effect in the horizontal direction. At the same time, it can form a distinctive personality identification pattern in the vertical direction, and constantly repeat and strengthen, constantly attracting consumers' attention.
Packaging design is a design art science integrating practical technology, marketing, and aesthetics. It not only enables the product to have a safe and beautiful coat, but also becomes a powerful marketing tool today.

The concept of packaging design

Literally speaking, the word "packaging" is a parallel structure. "Package" means parcels, and "packing" means decorating, which means wrapping and decorating items. From a design point of view, "packages" use certain materials to wrap things up. Their fundamental purpose is to make things less vulnerable to damage and to facilitate transportation. This is a practical science and belongs to the concept of matter; "pretend" means things. The decorative embellishment. This means that the wrapped things are beautifully decorated with different methods, so that the package looks more beautiful on the outside, this is the aesthetic category, it belongs to the concept of culture. Simply speaking about "packaging" is to integrate the two concepts in a rational and effective manner.

Functionality in packaging design is always the first, regardless of the design of the model should give it a simple principle, in line with ergonomic structure, constitute a product safety, convenient packaging for users.

Sometimes designers will blindly pursue novel materials and novel shapes, thus forgetting the basic requirements for packaging, safety, reliability, and convenience. This is a big joke in design. This is particularly important in the packaging of chemicals, medical machinery, electronic technology and other products.

Reprinted from: Packaging Online