CTP Technology Creates L'Oreal Global Integrated Packaging

As the world's largest cosmetics company, L'Oréal pursues global-system packaging, allowing customers to find exactly the same packaging and printing products in any L'Oreal counter in the world to maintain a unified brand image. CTP technology provides technical support for L'Oreal to create a global integrated packaging.

The 21st century is a digital era. Digital technology has penetrated into all walks of life. Packaging and printing are no exception. The essence of CTP technology is to directly convert digital files into printing plates, proofs, and even prints, eliminating the need for any intermediate links or intermediary materials for confirmation, modification, or splicing. The digitalization of prepress operations has been extended to printing plates. This technology gives L'Oreal brings many benefits.

First of all , it offers the possibility of remote edition and global integration of packaging. L'Oréal has a number of packaging design centers around the world. The design drafts are transmitted to various printing plants via the Internet. The printing plants use CTP technology to achieve digital color proofing so that at the design center we can proofread the documents and confirm the colors and ensure the products printed by various printing plants. The color is the same. For example, the dyed hair color is printed on the color box of Euclid's hair dyeing products for customers' reference when purchasing. Therefore, we must ensure that each print factory prints a consistent color. We have to spend a lot of manpower and material resources on the traditional craftsmanship to see and compare all kinds of printing plants. After using the CTP technology, we can easily control the quality of the printing products of each printing factory by comparing the color proofing in the design center. .

Secondly , it is the high efficiency and low cost that make L'Oreal benefit. CIP technology realizes the digital operation of color separation, plate making, copying and even printing in traditional processes. It no longer uses film, shortens the production cycle, and reduces plate making costs. In particular, L'Oreal often requires the color of the contents on the box, a product often requires a lot of film, the use of CTP technology to solve this problem. Moreover, the rapid replacement of cosmetics and other fast-moving consumer packaging is very fast. It is often necessary to change the manuscript, modify the design, and use CTP to save a lot of money for the company. Moreover, every time a change is made, it is necessary to re-embark the film and use the CTP technology as long as the electronic file is changed. This will greatly improve the reaction speed and work efficiency.

Again , CTP technology is green, which is also very attractive to L'Oreal. L'Oreal attaches great importance to safety and environmental protection and is an advocate of green environmental protection. We always require the use of environmentally friendly packaging materials and actively participate in environmental protection charity activities. CTP technology avoids the use of photographic film and does not require chemical rinsing, thereby avoiding the production of toxic and hazardous substances such as waste water, protecting the environment, and truly achieving green plate making. This is also a manifestation of L'ORÉAL's efforts to contribute to environmental protection.

In addition , CTP technology also has a great effect on the improvement of printing quality. CTP technology presents light and heat directly on the printing plate, avoiding the plate-making defects caused by film and dust, and is cleaner and clearer than ordinary PS plates. At the same time, the reduction of the processes avoids many variables brought by the cumbersome traditional process, and the stability is good, which provides a guarantee for the first-class quality of L'Oreal.

CTP allows color to give L'Oreal a colorful and unifying color.