Talking about tea packaging design

1. Tea packaging material design

Tea packaging is the key to ensuring quality of tea in the field of purchase, sales, storage and circulation. A beautiful and unique tea packaging can not only give people a beautiful enjoyment, but also can directly stimulate consumers when supermarkets appear constantly and sales methods change. The desire to purchase, so as to achieve the purpose of promoting sales, played the role of a silent salesman. Good tea packaging has a collection value, and can also be reused as a reusable packaging. While conserving resources, it also promotes tea culture. A good tea packaging design must have a good foundation. The most essential thing is packaging. That is, how can we keep the quality of tea leaves from deteriorating. Only by fully understanding the characteristics of tea and the factors that cause it to degenerate, can we use appropriate materials to apply these principles in order to achieve perfection. In particular, for natural and non-polluting green food, it is necessary to strengthen environmental awareness and meet people's needs for returning to nature.

The characteristics of tea are determined by the physical and chemical composition and quality of tea, such as hygroscopicity, oxidative, adsorption, brittleness, and variability.

Therefore, when designing tea packaging, we must consider the use of appropriate materials for packaging according to these characteristics. We should choose composite materials that have good moisture resistance, oxygen resistance, light protection, and natural odor, and have a certain tensile strength. Investigations and studies that are currently in use on the market are better polyester/aluminum foil/polyethylene composites, followed by stretched polypropylene/aluminum foil/polyethylene composites. These are known as aluminum platinum composite films and are used in daily tea packaging. The best kind of moisture-proof, oxygen-blocking and fragrance-preserving performance. Now there is a new packaging box, which is a paper composite. The upper and lower lids of the cans are made of metal. The can body is made of composite paper/paper plate aluminum foil/polyethylene and it has a strong root preservation effect. The metal cans are lighter and the design methods are even more masterful and beautiful. This gives designers more room to play.

Tea packaging can generally be divided into two major categories, both large and small packaging t large packaging also known as transport packaging, it is mainly to facilitate the handling of transport and storage, generally with wooden boxes and corrugated boxes, there are also used tin or iron drums Small packaging, also known as retail packaging and sales packaging, it can not only protect the quality of tea, but also have a certain ornamental value, easy to promote, display, exhibition, and easy to carry. There are many types of small packaging, from the different materials can be divided into hard packaging, semi-rigid packaging and flexible packaging three categories, such as hard packaging tin cans, tin cans, porcelain bottles, glass bottles and craft wooden box, bamboo box, craft engraving Gold-plated boxes, etc.; semi-hard packaging with various cardboard boxes; flexible packaging with paper bags, plastic food bags and various summer bags, etc., design can be based on different needs, with appropriate materials for packaging design.

The first thing to consider when designing tea packaging is its material and structure. Whether packaging materials are suitable or not will directly affect the quality of the goods. This is also determined by the nature of tea, a special commodity, so it is easy to choose structural precision. Open the material for tea packaging. With the development of the packaging industry and the combination of modern high technologies, many new types of packaging have emerged. There are also many new and unique tea packaging on the market, but some packages seem to be high-end, but there is a tendency to overpack, and some are out of the attributes of the goods, blindly pursuing a surface of gorgeous decoration and floating color, and the tea itself The quality is inconsistent. For example, there is a surface on the market that is plastic engraved and gold-plated tea packaging. From the packaging, you can't see any information conveyed by a commodity, giving a sense of craftsmanship rather than tea.

2. Tea packaging color design

Color is the most attractive to customers in packaging design. If the colors are properly matched, consumers will have a pleasing sensation and can attract consumers' attention. The color of the package is constrained by the attributes of the product, and the color itself has its attributes. Therefore, we must be careful with color, we must strive for less and refined, simple and neat. Or fresh and elegant, or gorgeous, or simple and natural, we must consider the customs and appreciation habits of consumers, but also take into account the different grades, occasions, varieties, characteristics of the goods and use different colors. Design should pay attention to the unity of color and overall style, can not use too much color, can not form a wither, can not use gold and silver everywhere, give people a sense of illusion, design should take into account the comparison with similar products, Similar products are investigated and analyzed to learn from each other's strengths and weaknesses, and to design competitive packaging that can be used in many commodities.

3. Tea packaging image design

The pattern design of tea packaging can make the goods more vivid, vivid and interesting. Some of the patterns on the packaging may be obsolete, cumbersome, lacking in merchandise, lack of a sense of the times, repetition, and lack of personality. Ancient patterns such as dragons and phoenixes are used everywhere, and traditions are not reoccupied, let alone moved, and nationality is not painting dragons. The painting of a phoenix symbolizes that it should be endowed with new content, a new life, and a new form. A spirit should be carried in. A kind of charm should be embodied. Tradition should be a style and a fashion. Modern patterns can be used to deform traditional patterns to make them more modern, more symbolic, and more concise. The truly traditional packaging gives people a sense of culture, connotation, and extraordinaryness, which is also consistent with the personality of tea.

4. Tea packaging text design

Tea packaging text is also an important part of the design, a package can be without any decoration, but can not be without text, just like the same person, he must have a name, tea packaging must be concise, clear, fully reflect the attributes of goods, not easy to use too Clumsy fonts and illegible characters, too rigid and pointed fonts are not suitable, tea is a traditional and national product, Chinese calligraphy art has a long history, and strong artistic With regard to ornamentalism, calligraphy can be properly used to reflect the thick rhyme of tea culture and reflect the long cultural history of the Chinese nation. It is the best, but use easy-to-read, easy-to-read, easily identifiable fonts. Unclear fonts need to be used sparingly. We must consider the discernment of consumers and make them clear at a glance.  In addition, the tea packaging design must comply with the relevant provisions of the “Tea Packaging” in China. The packaging should be awake, neat, and clear, and have a complete label, indicating the product name, soap, address, date of manufacture and batch number, shelf life of the production plant. , grade, net weight, trademark, product standard code, there are changes in the project can be printed into stickers for additional instructions.

In short, the elements of tea packaging design, such as materials, colors, patterns, and texts, are closely related to commodities. The most critical issue is how to accurately and quickly deliver commodity information. This is a problem that designers need to put on the first cry. It is also a measure of whether a package design is excellent.

Reprinted from: Sugar and Liquor Consulting