Exploring Traditional Packaging Materials in Yunnan

Abstract: China is advocating the development of the western economy, and packaging has greatly promoted the economic development of Yunnan. Yunnan's packaging must reflect the characteristics can not be separated from the exploration of traditional packaging materials, a variety of materials and rational application, which will provide an important reference for modern packaging design.

Keywords: natural packaging materials manual packaging materials

The Red Soil Plateau in Yunnan is one of the earliest birthplaces of human culture, and it is also an important meeting place for multiculturalism. In this special geographical environment that contains seven natural climate zones and is blocked and linked by mountains and rivers, it is home to 26 ethnic groups and occupies one-half of the minority population in China. The unique natural environment makes the region's huge historical span and the diversity of humanistic space come together to form different lifestyles and national cultures. The product packaging also produces a unique style.

The biggest feature of Yunnan's packaging is the use of materials. Material is the basis of all design, and if the packaging design leaves the support of the material as passive water, there is no design at all. The so-called material refers to raw materials that are obtained, and are the raw materials for the production of products, including all substances that humans transform on the basis of animal, plant or mineral raw materials. Yunnan's unique natural environment has long enjoyed the reputation of the plant kingdom and animal kingdom, providing exceptionally rich natural materials for product packaging design.

Of course, not all materials are suitable for packaging. Packaging materials must have features such as protection of goods, convenience of use, and aesthetics of sales. According to the source of materials, it can be divided into natural packaging materials and artificial packaging materials. The long-term understanding and transformation of materials by ethnic groups in Yunnan constitute the regional characteristics of traditional packaging materials, especially the use of natural packaging materials to form their own unique vocabulary. Exploring and analyzing it now will not only help develop the commodity economy of Yunnan, but also help promote the development of Yunnan's overall economy with tourism as the mainstream.

1 The application shows "odd"

The traditional packaging in Yunnan has a good selection of materials and wonderful applications. It is often a simple process to maintain the original state of the material, but it has a lively character in terms of aesthetics, product protection, use, and sales. In particular, the shape of the packaging is peculiarly vogue, making it easy to apply to the shape;

Yunnan has 18 odds. The first surprise is that eggs are sold in straw and many mountain people in Yunnan use straw to pack six, eight, or ten eggs into a string and sell them on a string at the bazaar. Such packaging of eggs not only avoids fragmentation in the process of transportation and exchange, but also facilitates handling and dexterity. Bamboo is the most used natural material for packaging. Bamboo, a Hani, Jingpo and other ethnic minority villages surrounded by bamboo groves, bamboo has become an indispensable member of people's daily lives. Yunnan has a wide variety of wines and great sales. Clever Yunnan merchants combine the wine culture with bamboo culture and sell unique bamboo wines. Bamboo tube wine packaging is often a variety of shapes, some with a cup bamboo cover, which is conducive to drinking; others do handle beam, easy to carry. The bamboo sleeves are often embossed with printed characters, accompanied by poetry and paintings, and are popular with consumers. Of course, bamboo can also be prepared through drawing. Not only can it be used for all kinds of gongs, cages, baskets, bags, but also in the preparation process, it can create countless fabulous designs to reach the highest artistic level. Serve sales packages for vegetables, dried fruit, ham, bacon and other goods.

Yunnan is an important tea production base in China and was used to grow tea and drink tea as early as the Western Han Dynasty. At the time of the Ming Dynasty, the tea produced in Xishuangbanna and Simao was now known as “Puer Tea” and has been known both at home and abroad since ancient times. The packaging of Pu'er tea in Yunnan is very different from that of tea packaging in other regions. The packaging of Pu'er tea is based on a wide selection of leaves grown in tropical areas, often in a horizontal and vertical staggered manner. 5 small tea balls in a string shape. Between the outermost layer and the tea mass, bundled with bamboo baskets and tightly bundle tea bags. In particular, the tea packs of the five-sub-bags are cleverly crafted on the packaging techniques and form a fluctuating curve, resulting in a sense of agility. The bamboo fiber is dense, which can prevent moisture and keep fresh; This kind of traditional packaging method that displays rich national characteristics is a packaging model for local materials in Yunnan's ethnic minority areas. It embodies strong aesthetic concepts and life interests.

2 The transformation shows "smart"

Some of the natural packaging materials can be readily taken without any careful processing, but some materials are properly processed to make them more aesthetically pleasing. Yunnan's various ethnic groups possess the skill of astounding craftsmanship. They often use existing raw materials around them to process them and make the transformed materials more conducive to product packaging.

The production of hand-made papers of many different textures in Yunnan has not only provided convenience for the packaging of past products, but also brought a clear spring to the packaging world where industrialized paper products are the mainstream. Due to the special geographical environment, Yunnan has caused economic and cultural closure, which has saved many handmade paper industries. For example, some Bai people live in traditional hand-made papermaking industries with Baimian paper; Dongba paper produced by the Naxi people The bark paper is made of paper that is made from locally grown trees or poisonous weeds and has rough fibers. Some hand-made papers are also intended to contain leaves and petals, which is truly unique. As some local specialty packaging materials are just fine.

Yunnan minority areas are suitable for planting cotton, so many ethnic groups have the tradition of using various types of cotton and hemp as textile raw materials. The brocade crafts in Yunnan are also unique in the country, especially in Jinjin, Jingpojin and Zhuangjin. These fabrics are often used by ethnic minorities to make various kinds of bags and bags for daily use. Modern packaging designers cannot even abandon their use, or convert the bag directly into a product packaging form, or indirectly use a variety of fabrics as auxiliary materials for internal and external packaging. When I visited Lijiang and other places, I discovered that a small shop sells a famous Yunnan product—small grains of coffee. Its outer packaging is made of rough textured white linen. It is designed as a round-bottomed bag, the color cord bundle mouth, and the linen silk screen name. , quite interesting, but also reflects the natural quality of the product features.

3 Use categories show "wide"

Paper, wood carvings and jade articles, etc., are also well-known products of Yunnan and are often sold outside the province and Southeast Asian countries. Of course, different products must have corresponding packaging, and the richness of the goods also encourages diversification of packaging materials.

The ancestors of various ethnic groups in Yunnan utilized the soil very early. About 4,000 years ago, residents of Bingchuan Baiyang Village would burn better earthenware pottery, and the chicken-type clay pots burned by Yuanmou Dadunzi more than 3,000 years ago had achieved practical and artistic perfection. Unite. Thousands of years later, today, the mud crafts have been thriving throughout Yunnan. The pottery in Yunnan includes purple pottery with built water, black pottery with Dong pottery, and Xiangyun clay pot. In "The Passion of Bai Yi," he said: "But it is the use of ceramic devices." Yunnan pottery is mostly used to hold water, but there are also many packages used to make wine and tea. Its unique simplicity and juvenile can not be replaced by other industrialized pottery. In order to display its national characteristics, designers can also change the shape and decoration of traditional pottery in the future, and draw more styles and patterns with ethnic styles. For example, in the black pottery of the Yi ethnic group, the slang “occupation of the South Asian pottery jar” shows the outward appearance characteristics of the south-paved Buddhist buddhist tower. It has strong local flavors and cultural characteristics of the marrow culture, and it is well applied to the commodity. In packaging, it will definitely be unique.

Different products use a variety of packaging materials, sometimes the same product. The pawn produced in Baoshan, Yunnan, is a must because it is strong but not brittle and heavy and obscure. Because the pieces are mostly used by literati, their packaging is also unique. Straw is a traditional arts and crafts in Yunnan. Luliang's grass cover is soft and light. It is used to wrap up pieces and it looks exquisite and beautiful. Marble is the best product for Yunnan Dali. The marbling beauty of the marble texture makes it look noble and generous. In addition, there are bamboo, wood and other materials to meet the consumer psychology of different people.

4 Conclusion

Yunnan's traditional packaging materials are indeed rich and colorful, and embodies the aesthetic concept of the eastern people: no decoration - take the natural beauty of nature; clever decoration - raise the quality of rhyme. Today, packaging is seen as an advantageous weapon for commodity sales by various merchants. Yunnan's traditional packaging materials are still loved by people because of its friendly and natural features. In the cold and rational world of industrial products, it is simple and creative. More widely accepted by consumers. Packaging requires both large-scale standardization and small-volume personalization; it requires a material science rationality as well as material human affinity. As a designer, only knowing more about different types of materials and applying them better can make packaging better serve the goods and satisfy the public.

Zhuzhou Institute of Technology

Source: Packaging Engineering