Functional drink "dowry"

Since the "Red Bull", functional drinks have been in the country for many years. However, due to factors such as product price, taste, and public health awareness, the overall sales performance of functional beverages in the previous two years was flat, and some companies were even at a loss. However, “heroic heroes”, the SARS epidemic in 2003 made it possible for functional beverages to expand into a big market. The “pulse” of selling in 2003 was a lot of encouragement to many beverage peers, and many beverage companies began to re-examine the prospects of this market. According to the "Nanjing Daily" report, in March this year, Huiyuan launched a functional beverage "his + her -" nutrient water, and the order quantity for listing in the week exceeded 200 million yuan. Followed by the “scream” of Nongfu Springs and the “activation” of Wahaha... Functional beverages have undoubtedly become a topic that cannot be ignored in this year's beverage market. How can functional beverages differentiate from ordinary beverages on packaging? What is the design concept of the business? For this reason, our reporter interviewed Huiyuan, Nongfu Spring and Wahaha for the first time.

1 Nongfu Spring lets you “scream”

Almost at the same time, Nongfu Spring also introduced this year's flagship product to the market in March this year: Functional Drink - "Scream." Before drinking, the packaging is enough to make people scream: transparent PET plastic bottle, bottle with spiral raised lines; bottle cover with ordinary cover and patented sports cover, both white; PVC printed on the label material Exaggerated character patterns, the overall color of the label is similar to the color of the liquid orange. The whole package feels clear and dynamic. The plastic bottle is blown by the company itself. It uses Sidel's blowing and sealing machine, with an overall line speed of 60,000 bottles/hour. The coder is supplied by Domino Technologies, and the motion cover is supplied by Wantong (Suzhou). Limited company authorized use.
According to Mr. Zhao from the design department of Nongfu Spring Co., Ltd., functional beverages are the products of the company's main push this year. In addition to the “screaming” of American ginseng flavors, two products based on Chinese herbal medicines will be launched. (At present, these two products are still under development. Mr. Zhao did not disclose the packaging information of the new products.)

Supplier information :

Blow Molding Machine: France Sidel Group Co., Ltd. Pen Machining Machine: Domino Pen Machining Technology Co., Ltd. Cap: Wantong (Suzhou) Limited Valve System Co., Ltd.

2 Aseptic Cold Filled Sex Drink: Huiyuan “He + Her -”

In March of this year, Huiyuan introduced the “His + Her” nutrient water, which is China's first sex drink. Once it was on the market, Huiyin broke through 200 million yuan in orders within a week. Huiyuan's involvement in the functional beverage market made this year's beverage market enter the smoke-filled stage in advance.
For this rare phenomenon in the Chinese beverage market, relevant experts pointed out that the "he + she -" nutrient water has caused the beverage market to rejuvenate. The first is that there is a personalized brand of creativity, breaking the ancient drink men and women The undifferentiated pattern satisfies the different physiological and psychological needs of men and women in modern cities. Second, there is a sleek product package, bold use of a fluttering male silhouette and a soft feminine silhouette, highlighting the characteristics of China's first men and women's nutrient water, and at a glance can capture his (her) heart. Thirdly, the third person is used as the brand name, so that the name guides consumption. "He +" gives men the power to "she-" means to lose weight, reduce the signs of years, and give beautiful women.
"He +" uses blue PET plastic bottles, blue caps, blue tags, "she -" uses pink PET plastic bottles, pink caps, pink labels. The capacity is 498ml. In the label design, both products are joined with stylish silver-grey, making the package look more dazzling overall.
"His + Hers -" distinguishes itself from other functional beverages by using aseptic cold filling technology. According to "He + Her -" production company Beijing Huiyuan Beverage Food Group Co., Ltd. Luzhong company responsible person of the equipment department, the use of aseptic cold filling is mainly to ensure the authenticity of the product. The company currently uses two aseptic cold filling equipment from the SIG Group, which was introduced from Italy. The PET bottles are blown by the company itself, and the blowing equipment is provided by the Italian Sipa company and the German Krupp company. The current "He + Her -" production speed can reach 30,000 bottles / hour.
In addition, for the purpose of anti-counterfeiting, "he + she -" not only has a raised "咕噜噜" in the bottle, but also uses laser engraving technology at the bottle's mouth. According to reports, Huiyuan introduced a very advanced laser coder abroad.

Supplier information :
Blow Molding Machine: Italy's Silva company, German Krupp's aseptic cold filling equipment: SIG Group

3 Wahaha dynamic "activation"

Consensually, the Wahaha Group also introduced a functional drink based on the vitality plant “Guarana” this year – “activating” vitamin drinks. Mr. Xu, who is the head of design department of Hangzhou Wahaha Group Company, said that the image of the beverage is “inspiring potential, unlimited vitality” and is a product launched for young and fashionable consumers. In packaging options and design to cater to the psychology of this part of the consumer groups: light blue PET plastic bottles, quite a sense of strength cylindrical body. The dynamic image of different popular stars printed on the label is very consistent with the product name. In addition, in order to promote sales, Wahaha has also launched a promotional campaign called “Activate 10 Million PIN Codes”. A detailed description of the activities on the label surface is provided. The back of the label is a free password for online games. This design makes full use of the characteristics of the heat shrinkable label and silver ink.
According to reports, PET plastic bottles produced by the company's own application equipment for Italy Xipa blowing and sealing machine, the highest blowing speed up to 42000 bottles / hour, sleeve labeling machine for Taiwan Nissei Packaging Machinery Co., Ltd. and Taiwan Peixin packaging machinery limited The company's equipment. The coders are Domino and Videojet laser coders. Label film and printing are provided by Zhejiang Chengxin Packaging Co., Ltd.

Supplier information :
Blowing Machine: Italy Xipa Co., Ltd. Labeling Machine: Nissei ASB Machinery Co., Ltd., Taiwan Peixin Packaging Technology Co., Ltd. Laser Coder: Domino Pen Machining Technology Co., Ltd., United States Wedjet Technology Co., Ltd. Tags: Zhejiang Chengxin Packaging Co., Ltd. the company

Blow your own bottle as a functional drink "assist"
Functional beverages - undoubtedly have become a hot spot in the beverage market this year. After interviewing the three leading domestic companies mentioned above, the three companies have specialized packaging design departments. Their products are different from some similar products. Packaging, distinctive product personality, and high packaging quality reflect the strength and style of the three large leading companies. Through interviews with reporters, it has been found that in order to adapt to the variability of the market, self-blowing bottles have become more and more valued by companies. Many companies have introduced bottle blowing equipment and blow bottles on their own.