The Future of Print Media in the Digital Information and Communication Technology Age (Part Two)

Printing companies will benefit from the "electronic" boom because their core business is to work on copying media and information. These companies always use the latest technology. New applications and innovative communication channels are now emerging based on digitization. Information technology, such as digital imaging material that can be erased and rewritten called electronic paper, is making great breakthroughs. The initial prototype will introduce tangible products in 5 to 10 years. In the future, the choice of books will include e-books, which can record information very quickly. Data materials contained in electronic books can contain hundreds of ordinary books and can be updated and supplemented via the Internet. The "Digital Times Publishing" summit held in Venice at the end of January this year proved that this is not a science fiction story. The conference organizers, the German Book Trade Association and the Italian Publishers Association, set out a scenario that impressively demonstrated the impact of the Internet and Intranet on the content and distribution of print media. The publishers at the conference seemed to feel and respond positively. They will open up new business opportunities to more effectively build content and provide readers with new access channels. At present, about 3% to 5% of book sales are done through the Internet. Once linked to the channel of book-on-demand products, this figure will undoubtedly increase rapidly. Similarly, service providers in the printing industry that have a relationship between printing services and new media technologies will have excellent prospects. Facts and figures Germany's investment in publishing technology in 1999 Global system and equipment investment: USD 12.5 billion (a 5% increase) in the proportion of manufacturers (%): Germany 40 Japan 12.5 USA 10.8 UK 7.6 Switzerland 6.1 Order volume increase ( June to August 1999: 6%
Source: Forschungsgemeninschaft Druckmaschinen eV (FGD), 1999
Total publishing output (millions of United States dollars) Per capita (US dollars)
Western Europe (11 countries) 99,128 258
Eastern Europe 6,471 15.5
North America 97,800 334
Latin America 14,720 31
Asia 79,900 25
Africa 3,733 5.2
Oceania 5,504 193
Source: Deutscher Drucker 44-99/Willkomm Study. Based on 1996 data.
Printed products do have a future survey by the Enidid Market Research Institute in Bielefeld:
* 90% of Germans like to read printed newspapers and magazines better than reading on the Internet * Only 6% of people like to read electronic versions of newspapers * 4% of people do not like to prefer investment rankings for industry users (internal publishing) via the Internet E-commerce 51% Electronic Communication Infrastructure 40% Knowledge Management 36% LAN/WAN, Office System 34% Color Printing System 38% Electronic Communication Infrastructure 32% Knowledge Management 32%
Source: Xplor 1999 Technical Guidance Survey/Based on surveys of member companies Digital color printing is occupying a place for “If cost is lower, will you use digital color printing more?” Answers to the question: Yes 50% May 39 %Not 11% of the answers to the question “Is the color printing system too slow?” Question: Yes 36% May be 21% Not 33%
Source: Xplor 1999 Technical Guidance Survey/Based on surveys of member companies Growth in electronic communications triggers higher advertising costs According to the analysis of the focal points in the “Electronic Communications Market”, only sales of information technology and electronic communications in Germany are In the next five years, it will exceed 300 billion German marks and become the largest part of the economic structure.
The prediction of the focus column is based on the new growth drivers that accompany the high growth rates of the Internet, e-commerce and mobile communications, and the concentration of electronic communications, computer technologies, and the media industry. In the first three quarters of last year, investments in the Internet, e-commerce, and mobile communications were approximately DM 1.5 billion, an increase of 60% over the same period of the previous year.
What will happen to the future without print media?
Advantages and Advantages of Conventional Print Media* The visual effects of text, images, graphics, and colors, as well as the directionality of logos, labels, etc., can be of the highest quality. * Standardized production equipment is available worldwide * Printable material options Big* prints can be read offline (without technical assistance)
* Printed products such as books, newspapers, and magazines are perfect, unmatched in terms of value, appearance, and ownership. * Can be added to a variety of post-processing process disadvantages * Time-consuming, high-cost production processing * Only a large amount of printing is beneficial (at cost Profit ratio
* Can not be updated, production is disposable products * Intricate transport, storage and archiving * Static / sequential reading (electronic publications can use hyperlink structure)
Conclusion: In today's world, print media is a key communication tool for organizations, information, and entertainment. Print media is irreplaceable. The downward trend is a complex production process and high costs.
Source: columnum / Germany Mainz Fast and efficient attractive services available through the Internet * Brokers who can print jobs * Processes for print production (editing, authorizing, distributed printing) including production processes Condition Monitoring * On-Demand/On-Demand Publishing* Typesetting and editing of prints via templates on the Internet * Models and documents can be accessed on the Internet for unique, geographically-based printing* Online Book Sales* Createable And maintenance publication database Source: columnum/Germany Mainz knowledge is the key! Issues for Printing and Publishing Service Providers Should Consider: Color Management Workflow Organization and System Workflow Management Media/Publishing Databases Computer Direct Imaging Direct Imaging Processing (eg, Dico-Web) Digital Printing Online Post-Processing Digitally Printed Paper/Materials Cross Media Publishing Internet/E-Commerce.