Self-service cash register is becoming more and more popular in Guangzhou

The pace of life in modern society is getting faster and faster. To meet this demand, some large supermarkets in Guangzhou are also constantly changing to meet the needs of customers for fast checkout.

At present, there are more and more places and ways to carry out self-service cash register. In addition to manual cash register, a variety of payment methods can be used. Some supermarkets have also set up self-service cash registers including Alipay, WeChat, savings card, credit card and other payment methods; small program scan code Pay to confirm the code-scanning payment machine that left the market, even from the start of the store to the checkout of the store.

Huang Wenjie, chairman of the Guangdong Provincial Commercial Real Estate Investment Association, believes that in addition to being able to directly sense items in individual unmanned stores, the unmanned cash register still has to scan and pay one by one in the supermarket or department store. The future general trend should still be to the face More convenient scene application development such as identification, automatic induction of goods leaving the market and automatic deduction. For example, in Amazon's "Amazon Go" store, consumers only need to download an exclusive APP to bind, select products and automatically deduct money after leaving the store, completely skipping the traditional cashier checkout process.

Experience self-service cash register: less queues and time saving

When I traveled to the United States a few years ago, I found that large supermarkets such as Wal-Mart and other large supermarkets will have about one-third of the cash register area equipped with self-service cash registers. Consumers only need to point the QR code of the goods to the self-service cash register. You can hear a beep when you scan one of the scan areas, the information of the product is displayed on the screen, and the barcodes of all the products are scanned one after another. After confirming that they are correct, you can swipe your credit card and leave. In this scenario, consumers actually act as cashiers themselves, and since self-service cash registers do not basically have to line up, most people generally choose self-service cash register. Some medium-sized supermarkets or pharmacies are also equipped with multiple self-service cash registers, and there are only one or two employees who collect money in the entire supermarket.

Now more and more supermarkets in Guangzhou have introduced self-service cash registers. As reporters saw at Taste Supermarket in China Plaza, there are as many as 6 self-service cash registers in the cash register area, supporting various payment methods such as member stored-value cards, WeChat, Alipay and UnionPay. the way. At the peak of shopping, the number of people waiting in line at the self-service cash register is much less than in front of the manual cash register, which saves a lot of time.

According to statistics, as early as 2009, about 100,000 self-service cash registers have been put into use globally; in 2014, this number increased more than 4 times. At present, there are about 50 self-service cash register companies in the domestic market, and the annual growth rate is about 10%. As of the end of 2014, the number of self-service cash registers was estimated to be less than 100, and the demand that rose in 2015 exceeded 10,000. With the launch of the non-UnionPay market, the potential market for self-service cash registers is still expanding.

Experience the small program scan code payment: after scanning the code, check out with your mobile phone

In addition to the introduction of self-service cash registers, more and more supermarkets or department stores are also testing the more convenient method of scanning code payment. The reporter saw at the Walmart supermarket next to the Kecun subway station that there was a special channel for "scanning code purchase" in its cashier area. In the case of fewer purchases, just scan the QR code of "scanning code purchase" to enter WeChat Small program, then scan the barcode of the product through the small program, you can display the information of the product on the mobile phone, after checking out and confirm with the staff next to you, finally drop the confirmation code against the scanning box on an electronic screen to complete the entire payment The process leaves. The reporter experienced that the process of buying 1 ~ 3 smaller items is very fast, less than 1 minute, but if there are many items to be purchased, this process is not too convenient.

Some department stores are also testing the self-service code scanning payment. The reporter found at Hi Department Store in Grandview Plaza that there was a small piece inside that was divided into "SMART unmanned department store". The items in it could be purchased by self-scanning. Each product was tied with a small tag with a QR code. After you need the items, you only need to scan the phone to complete the payment and you can leave the venue. You don't need to confirm with the staff to get the confirmation code. The shopping process is smoother. If the customer goes out with unpaid merchandise, the door detector will alarm. The person in charge of the Friendship Store said that although there is no self-service cash register system for the time being, it is also being researched and explored.

Experience supermarket app payment:

Download multiple offers first

There are also supermarkets that hope to increase the stickiness with customers and allow customers to complete the shopping process in their own apps. After experiencing the experience, the reporter found that this kind of shopping checkout method is more suitable for citizens living near a supermarket. If you often shop, it is not only convenient, but you can also participate in the shopping mall full reduction activities, shopping is more cost-effective.

For example, Lotus Lotus has tried to let customers download the mobile app for a long time, scan the barcode of the corresponding product after shopping, and then pay through WeChat or UnionPay. Because many customers feel that downloading a supermarket app is not commonly used, CP Lotus also changed its mind in time and launched its WeChat applet. As long as the applet is scanned, you can use your mobile phone to scan goods, mobile payment, and self-printing small tickets Finally, the staff checked the small ticket and the goods were released.

Hema Xiansheng, who recently opened its first store in Guangzhou, also recommends that customers download their APP first, and then log in with an Alipay account to complete the registration. After entering the APP, you can receive multiple full discount coupons, and a certain amount of purchase will be deducted when paying. The experience is quite similar to online shopping. Since the opening, many customers still do not know how to use the self-service payment system, so there is a staff in front of each screen in the self-service cash register area to help customers scan the QR code on the items. After confirming that the items are correct, the customer can complete the deduction by entering the payment password when paying in their APP.

Future cash register: self-help and manual coexistence

Although self-service cash register is gradually becoming popular, it will not completely replace manual cash register. For example, in Hema Xiansheng, although most of the cash register areas in the supermarket are displayed as "self-service cash register", at present, each self-service cash register screen is still arranged with staff to assist, and there are staff who continue to raise signs in the venue to remind consumers that they need cash Those who pay can follow him.

The reporter also saw in a self-checkout area of ​​a supermarket that there was a problem with the barcode of fresh goods purchased by a customer. The scan was unsuccessful. As a result, he still needed to go back to the manual cashier channel to check out. The reporter observed that in order to save customers' time, in addition to cashiers, many manual cash register staff at supermarkets also help customers weigh in the fresh products they buy. This is also a task that self-service cash register or scan code payment cannot temporarily complete.

In addition, self-service cash register also has certain risks for merchants, and some customers will still deliberately "miss scan" or directly leave the market without scanning the code. Although there are induction devices at the outlet of the supermarket, there may still be "leakage fish". It is reported that due to the “greediness and cheapness” behavior of some customers, the loss of Australian supermarkets in one year alone reached 9.3 billion Australian dollars. In addition, the Coles supermarket in Australia has also restricted the number of goods that can be paid at the self-checkout counter to 12 in recent years. At the same time, the self-service counter will also arrange staff guards.

Huang Wenjie, president of the Guangdong Commercial Real Estate Investment Association, said that it is expected that self-service cash register and manual cash register will coexist for a long time and become more and more professional. Although many people are more inclined to self-service cash register, but for the elderly or customers who do not know how to operate, supermarkets and department stores should still strive to improve shopping comfort. It is understood that supermarkets have launched a 30-minute online order delivery service, which is more convenient.