Puma begins to allocate shares. Anta will purchase the FILA?
Date: 2018-01-16 15:37
Kaiyun Group is stripping most of its controlling stake in Puma, focusing on its luxury brands. Kaiyun Group has allocated 70% of Puma shares to shareholders, of which Artmis will become a long-term strategic shareholder holding 29% of Puma shares.
At present, Artmis holds 40.9% of the shares of Kaiyun Group, while Kaiyun Group will continue to hold 16% of Puma, and about 55% of the shares are circulated in the capital market. In response to Puma's sale rumors, CFO Jean-Marc Duplaix said in a media conference call that the company chose not to sell Puma directly to avoid the long process leading to brand instability and to be patient to the shareholders of the brand transition period. Feedback.
Earlier, sources close to the Kaiyun Group disclosed that the sale of Puma is a fact of life, but it has not yet determined the specific sale time. Citibank analyst Thomas Chauvet and a HSBC bank report all pointed out that Kaiyun Group has acquired Puma for 10 years and is now the best time to sell. It is expected that Kaiyun Group will complete the sale of Puma as soon as this year.
According to industry figures, the next biggest buyer of Puma may be from Asia. Luca Solca, director of luxury goods at BNP Paribas, pointed out in a prediction earlier this year that China's Anta Sports, as well as US apparel groups such as PVH and VF, are likely to acquire Puma.
The company added that after the transaction, Kering will retain about 16% of Hamm's shares, and Artmis, which owns 40% of Kering's shares, will become Puma's long-term strategic shareholder, with approximately 29% of the shares. The free flow of Puma will increase to about 55%.
Hummer said in a statement that the move will lead to greater free circulation of Hummer shares, increase the possibility of investors investing in Hummer, and allow the company to reiterate its business strategy.
In the past year, ANTA's share price has continued to rise. On January 10, ANTA Sports' share price rose 2.6% to HK$37.45 per share, breaking new records, and the market value exceeded HK$100.53 billion for the first time, becoming the first domestic market value. More than 100 billion clothing retail groups. Benefiting from people’s constant attention to sports and the continuous improvement of sportswear sales, ANTA Sports’ revenue in similar brands sold in sportswear has also increased. In addition, as of the end of December 2017, ANTA Sports' share price has risen by more than 56% over the past year, with a market value of approximately HK$97.7 billion, making it the second largest clothing and apparel retail group in the country with a market value of approximately RMB 44.2 billion. .
ANTA Sports is using the four brands of Anta brand, FILA, Sprandi and Descente to force the international market, including signing NBA Braves star Klay Thompson, FILA and other brands to expand in foreign channels, a series of measures to open up ANTA's overseas channel. According to the data, the retail sales of non-Anta brand products in the third quarter of 2017 increased by 40-50% year-on-year, far exceeding the growth rate of the double-digit figure of Anta brand (20-30% in the second quarter).
In the past five years, FILA's retail sales have also been maintained at around 40%. As of June 30, 2016, the number of stores maintained an annual growth rate of around 10%. As of June 30 last year, Anta had a total of 9041 stores in China, and there were 869 FILA stores.
According to a report released by UBS, the market still underestimates the long-term growth potential of the FITA business under ANTA Group. It believes that FILA has a good business layout. It is expected that the sales growth of related businesses from 2017 to 2020 will exceed 30%. It is worth noting that the Anta Group In the first half of last year, net profit rose 29% year-on-year, which was also mainly driven by FILA, which saw its sales soar by 50% year-on-year and now accounts for 25% of Anta's overall sales.
In addition, UBS also raised its net profit forecast for the Anta Group from 2017 to 2019 by 7%, 20% and 45% to 3.11 billion yuan, 3.793 billion yuan and 4.437 billion yuan. The bank also raised ANTA's revenue forecast for 2017 to 2019 at the same time. 7%, 16% and 21%, respectively, to 16.536 billion, 20.064 billion and 23.077 billion yuan.
In FY2016, Puma Group sold a total of 3.627 billion Euros, an increase of 7.1% year-on-year, a 10.2% increase on a fixed exchange rate, a gross profit rate of 45.7%, and a strong net profit of 68.0%, an increase from the 37.1 million Euros of the previous year. To 62.4 million euros. The latest release of the 2017 mid-year report shows that the company's sales for the first half of the fiscal year totaled 1.738 billion euros, up 17.6% from the previous period of 1.678 billion euros for the same period last year.
Puma's footwear sales in the third quarter of 2017 rose by 23.2% year-on-year to EUR 545 million. Sales in the first nine months increased by 24.9% to EUR 1,507 million; sales of clothing in the third quarter increased by 7.6% from the same period last year. EUR 391 million, sales rose 9.4% in the first nine months to EUR 1.053 billion; sales in the accessories sector recorded a strong increase of 23.9% to EUR 184 million in the third quarter, and sales rose by 9.1% in the first nine months. 535 million euros.
Puma's operational data did perform well. There is also a deep corporate culture behind this, as well as high-frequency joint development from 2014 to the present. Last year, in the tidewear magazine FootwearNews, PUMA's Creeper replaced Yeezy Boost750. Has become the annual shoes of 2016, and this selection has always been the name of the footwear Oscar, especially the Puma shoes manufacturing technology, etc., the acquisition of Puma looks like a great benefit to Anta, Analysts said that Anta Sports acquired Puma's One way is to combine PE investment, and the other way is to only buy Puma China business. Of course, this is all speculation, but regardless of the final result, like the “Great Power Brandâ€: Chinese brands must be recognized by Chinese consumers. We must also have the ability to innovate with the world of equals and represent China into the world!
Source: China Apparel Circle
Date: 2018-01-16 15:37
Kaiyun Group is stripping most of its controlling stake in Puma, focusing on its luxury brands. Kaiyun Group has allocated 70% of Puma shares to shareholders, of which Artmis will become a long-term strategic shareholder holding 29% of Puma shares.
At present, Artmis holds 40.9% of the shares of Kaiyun Group, while Kaiyun Group will continue to hold 16% of Puma, and about 55% of the shares are circulated in the capital market. In response to Puma's sale rumors, CFO Jean-Marc Duplaix said in a media conference call that the company chose not to sell Puma directly to avoid the long process leading to brand instability and to be patient to the shareholders of the brand transition period. Feedback.
Earlier, sources close to the Kaiyun Group disclosed that the sale of Puma is a fact of life, but it has not yet determined the specific sale time. Citibank analyst Thomas Chauvet and a HSBC bank report all pointed out that Kaiyun Group has acquired Puma for 10 years and is now the best time to sell. It is expected that Kaiyun Group will complete the sale of Puma as soon as this year.
According to industry figures, the next biggest buyer of Puma may be from Asia. Luca Solca, director of luxury goods at BNP Paribas, pointed out in a prediction earlier this year that China's Anta Sports, as well as US apparel groups such as PVH and VF, are likely to acquire Puma.
The company added that after the transaction, Kering will retain about 16% of Hamm's shares, and Artmis, which owns 40% of Kering's shares, will become Puma's long-term strategic shareholder, with approximately 29% of the shares. The free flow of Puma will increase to about 55%.
Hummer said in a statement that the move will lead to greater free circulation of Hummer shares, increase the possibility of investors investing in Hummer, and allow the company to reiterate its business strategy.
In the past year, ANTA's share price has continued to rise. On January 10, ANTA Sports' share price rose 2.6% to HK$37.45 per share, breaking new records, and the market value exceeded HK$100.53 billion for the first time, becoming the first domestic market value. More than 100 billion clothing retail groups. Benefiting from people’s constant attention to sports and the continuous improvement of sportswear sales, ANTA Sports’ revenue in similar brands sold in sportswear has also increased. In addition, as of the end of December 2017, ANTA Sports' share price has risen by more than 56% over the past year, with a market value of approximately HK$97.7 billion, making it the second largest clothing and apparel retail group in the country with a market value of approximately RMB 44.2 billion. .
ANTA Sports is using the four brands of Anta brand, FILA, Sprandi and Descente to force the international market, including signing NBA Braves star Klay Thompson, FILA and other brands to expand in foreign channels, a series of measures to open up ANTA's overseas channel. According to the data, the retail sales of non-Anta brand products in the third quarter of 2017 increased by 40-50% year-on-year, far exceeding the growth rate of the double-digit figure of Anta brand (20-30% in the second quarter).
In the past five years, FILA's retail sales have also been maintained at around 40%. As of June 30, 2016, the number of stores maintained an annual growth rate of around 10%. As of June 30 last year, Anta had a total of 9041 stores in China, and there were 869 FILA stores.
According to a report released by UBS, the market still underestimates the long-term growth potential of the FITA business under ANTA Group. It believes that FILA has a good business layout. It is expected that the sales growth of related businesses from 2017 to 2020 will exceed 30%. It is worth noting that the Anta Group In the first half of last year, net profit rose 29% year-on-year, which was also mainly driven by FILA, which saw its sales soar by 50% year-on-year and now accounts for 25% of Anta's overall sales.
In addition, UBS also raised its net profit forecast for the Anta Group from 2017 to 2019 by 7%, 20% and 45% to 3.11 billion yuan, 3.793 billion yuan and 4.437 billion yuan. The bank also raised ANTA's revenue forecast for 2017 to 2019 at the same time. 7%, 16% and 21%, respectively, to 16.536 billion, 20.064 billion and 23.077 billion yuan.
In FY2016, Puma Group sold a total of 3.627 billion Euros, an increase of 7.1% year-on-year, a 10.2% increase on a fixed exchange rate, a gross profit rate of 45.7%, and a strong net profit of 68.0%, an increase from the 37.1 million Euros of the previous year. To 62.4 million euros. The latest release of the 2017 mid-year report shows that the company's sales for the first half of the fiscal year totaled 1.738 billion euros, up 17.6% from the previous period of 1.678 billion euros for the same period last year.
Puma's footwear sales in the third quarter of 2017 rose by 23.2% year-on-year to EUR 545 million. Sales in the first nine months increased by 24.9% to EUR 1,507 million; sales of clothing in the third quarter increased by 7.6% from the same period last year. EUR 391 million, sales rose 9.4% in the first nine months to EUR 1.053 billion; sales in the accessories sector recorded a strong increase of 23.9% to EUR 184 million in the third quarter, and sales rose by 9.1% in the first nine months. 535 million euros.
Puma's operational data did perform well. There is also a deep corporate culture behind this, as well as high-frequency joint development from 2014 to the present. Last year, in the tidewear magazine FootwearNews, PUMA's Creeper replaced Yeezy Boost750. Has become the annual shoes of 2016, and this selection has always been the name of the footwear Oscar, especially the Puma shoes manufacturing technology, etc., the acquisition of Puma looks like a great benefit to Anta, Analysts said that Anta Sports acquired Puma's One way is to combine PE investment, and the other way is to only buy Puma China business. Of course, this is all speculation, but regardless of the final result, like the “Great Power Brandâ€: Chinese brands must be recognized by Chinese consumers. We must also have the ability to innovate with the world of equals and represent China into the world!
Source: China Apparel Circle
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