"In the past 20 years, China's science and technology has been replicating the American model. The future is the era when China's innovation is against the United States and surpassing Silicon Valley. Today, we are at the same starting point as Silicon Valley in the Internet POS field. Who will be ups and downs, we will wait and see!"
The name of the person who dared to release the above words is Li Yan. He is a veteran of the Internet industry and a "continuous entrepreneur" who is the most enthusiastic pursuit of investors. On November 18, 2014, at the “2014 Silicon Valley Dialogue Beijing Conference†jointly organized by IDG Capital, Silicon Valley Bank and Credit Suisse Capital, Li Yan confidently demonstrated his strength and pride to the industry. .
Anyone who knows Li Yan knows that his style has always been calm and pragmatic. A typical "product manager" image that is fascinated by R&D is so rare. What's more, in the face of the reality that China's Internet has been fixed, it is very difficult to find a breakthrough in innovation from the high-voltage line of BAT. What kind of market did Li Yan see?
Against the standard Silicon Valley - three months first advantage advantage preemptive card position
His sufficiency comes from an Internet POS product called "Wang POS", which is the proud work that he has polished through two years after he founded the company. In his business map, “Wang POS†will build a new generation of business data network for e-commerce with real hardware and hardware integration capabilities to realize the full docking of mobile payment, mobile commerce and mobile social applications with local businesses. .
“We reinvented POS and redefine the business network of the information age, providing a new way of linking consumers and physical businesses,†said Li Yan. “The birth of Wang POS has declared that traditional POS is heading for death, and the Internet POS Invention, will set off a hurricane of physical business transformation in the next year or two!"
Just a month ago, Silicon Valley innovation company Poynt released its first Internet POS to the media. Founder Osama Bedier was responsible for leading the development of Google Wallet and PayPal. Mass production was released at the beginning of the year.
Invariably, Poynt and "Wang POS" have chosen to form their own commercial application OS through deep customization of Android. At the same time, it is also pre-installed with an open application market, where merchants can find dozens of independent apps for mainstream Chinese e-commerce or Internet application vendors. The machines of the two companies have adopted the integrated design concept at the same time. The printer is built-in and fully supports the latest near-field communication modes such as NFC, BLE, QR code and ultrasound.
The difference is that this time the Chinese company is one step ahead in speed. It is reported that "Wang POS" has been mass-produced in October this year and has received orders of tens of thousands. From mobile payment companies such as Alipay, WeChat payment, Baidu wallet, to public comment, Baidu glutinous rice, Baidu takeaway, Yi Taoshi, Jingdong O2O and other e-commerce platforms, they have been docked and tested for more than two months, and some have already Complete the contract to start device deployment. “Our products are at least 3 months faster than Poynt. Their products will be available for mass production at the beginning of the year. At the end of the year, we will have more shocking products. Let’s see if Silicon Valley is faster or Beijing is faster!†Li Yan said. .
Business upgrades - 700 million netizens flow into the real economy
What everyone can see is just a smart terminal with a small size. Behind this terminal device is a huge commercial data network that Li Yan wants to build.
According to its introduction, the role of the Internet POS has been to achieve the connection between the consumer electronic account and the merchant's electronic account by swiping, and the change has become the access node for the merchant to connect to the Internet. Through the Internet POS, merchants will be directly connected to the various commercial resources on the Internet and nearly 700 million Internet users at the operating site, directly connecting with the consumers themselves through near-field communication.
A typical application case was previously accidentally exposed by the media. "Wang POS" as the test terminal of the "Jingdong Fast Point" O2O service was installed in the hands of Jingdong first-line employees. After the user placed the order, the Wang POS in the hands of Jingdong employees immediately received the order information. After the simple operation, Wang POS began to print out three order receipts, one for retention, one for picking personnel, and one for delivery personnel.
This standardized operation of the staff at "Wang POS" allows the information on the Internet to be directly connected to the first-line stocking and distribution business. For a large number of low-value, high-frequency goods, the traditional B2C model is powerless. Only by mobilizing social logistics, directing information directly to the nearest physical store, and supporting mobile picking and information interaction, can create O2O retail that subverts the traditional B2C model.
One end of the "Wang POS" is connected to the Internet company and hundreds of millions of Internet users, and the other end is connected to the merchant. In various offline consumption scenarios, merchants have become a node in the peer-to-peer network built by Weizhi Panorama through the tool “Wang POSâ€, whether it is mobile phone ordering, reservation, take-out, membership card, group purchase, Offers, even consumer behavior and preferences, will be directly connected to the site via the Internet POS.
“This change is like the Nokia mobile phone in the past. It implements the connection between people. The Internet phones such as iPhone and Xiaomi realize the connection between people and Internet information and the Internet world. Finally, the original pure call connection is also Will be integrated into the Internet connection. This subversion on the mobile phone will also be repeated in the commercial POS." Li Yan boldly predicted.
His peer in Silicon Valley had previously predicted that "American retailers are expected to upgrade their new equipment by October 2015 to support new payment methods. This will lead to an inevitable large-scale upgrade. wave."
The change is coming, Li Yan and Osama are making this wave of subversion.
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