Basel Watch Fair and Geneva Watch Fair, who's compelling?

Rolex on the 1st floor of Hall 1.0

Bazaar has a very important attribute- openness , which embraces watch brands all over the world. The premise is that you have to have money. It is understood that a watch brand located on the second floor of Hall 1.0 (the geographical location is considered to be a moderately high level on the second floor). It takes 10 million yuan for a single exhibition. For Zenith, Rolex, Patek Philippe and other brands, what level of participation costs will go to?

Hublot, TAG Heuer, etc. on the 1st floor of Hall 1.0

Therefore, some of the brands that disappeared from the Pakistan show are small brands that have been out of touch. They have little influence and low income. I want to rub this big IP and I ca n’t move it. Okay.

There are also some brands that pay more attention to actual benefits. In addition to manufacturing sound waves and displaying new products, the main purpose of Pakistan Exhibition is to let distributors order . The new watches that appear in watch stores around the world every year often depend on the distributors at the exhibition. Fancy which new models and how many orders have been placed. The order quantity is small, the money can't be burned, then it's not playing.

Then there is the brand that "disdains" to play at the Pakistan exhibition. Such as Cartier, such as Lange, such as Vacheron Constantin ... Have you found that the brands listed above have a common attribute: Dad is Richemont .

Geneva Watch Fair SIHH

Where are these brands? Another path was rushed to the Geneva Watch Fair.

In the twenty or thirty years after World War II, the economies of various countries have continued to develop, and Swiss watches have gradually returned to global growth. The Brazilian exhibition has become an indicator of global watch trends. Afterwards, the “Quartz Crisis” met and the Bazaar faced a very serious situation, but Swiss Watch survived with its strong vitality. The Bazaar also regained its second spring in the following ten years, attracting tens of thousands of people every year.

In 1991, Cartier , the protagonist of the story, began to lose his temper.

Cartier released some new products at SIHH this year

"We can't entertain our guests in noisy and crowded places. The place where we talk about business should be comfortable and quiet, with space and refreshments."

So Cartier led four high-end watch brands to leave the Bazaar to start a trip to Geneva, these four brands are: Celebrity, Earl, Zunda, Daniel Rose.

Cartier felt that he was neglected at the Bazaar (the location is not too good), and then took a pride. Unexpectedly, the effect was much better than at the Bazaar.

Seeing that his son succeeded, Riche's father had to bring other children to the road, so throw it to SIHH.

Some brands of Richemont Group

Richemont Group was established in 1988, and then continued to acquire and develop, becoming one of several major luxury goods groups.

In 1996, Vacheron Constantin was acquired.

In 1997, Panerai was acquired.

In 2000, acquired Jaeger-LeCoultre, IWC and Lange.

In 2001, Van Cleef & Arpels was acquired.

In 2008, Roger Dolby was acquired.

In addition, Celebrity, Montblanc, Earl, etc. all belong to Richemont, and SIHH is also a bit like Richemont's family performance show.

But it hasn't been possible to keep going like this. Most of the fences are home-grown children. After a long time, it means self-gratification. You have to invite some other people's children to be guests. Girard Perregaux, Athens, and Cooper Fuss, Richard Mille and other independent watchmaking brands, as well as Audemars Piguet and Hermès, who have just abandoned their business. Until this year, SIHH's participating brands have expanded to 35.

Montblanc in SIHH this year

This explains why there are no top brands such as Lange, Vacheron Constantin and Jaeger-LeCoultre at the Pakistan Exhibition, because they all went to SIHH.

Divide in a less objective way.

What Bazaar looks at: Patek Philippe, Rolex, Swatch Group, LVMH Group, Japanese watchmaking, etc.

What SIHH sees: Audemars Piguet, Richemont Group, Kering Group, independent watchmaking, etc.

The 38mm Luminor Due launched by Panerai at SIHH this year

As mentioned earlier, the Bazaar is open, and SIHH is relatively closed. From 2017, there was only a "public open day". Before this, SIHH only invited relevant media, distributors and VIPs to participate. The salon method.

For exhibiting brands, SIHH adopts the invitation system. It is clear that there are several thresholds: for the appetite, forcing, and money, which is why it has been nearly 30 years since the first session to the present. SIHH ’s large list is only More than 30.

Some new products launched by SIHH this year

So what are the similarities and differences between the two exhibitions?

Similarities: Only when you have money can you play, release new products, and accept orders.

Differences: scale, brand, threshold for participation, and competition .

The full name of the exhibition is BaselWorld Watch and Jewelry Exhibition, English BaselWorld, is the largest exhibition in the international watch and jewelry industry . Because the first floor of the best location 1.0 exhibition hall is occupied by watch brands such as LVMH Group, Swatch Group, Rolex and Patek Philippe all the year round, it is easy to make people mistakenly believe that the Pakistan Exhibition is a watch exhibition.

The SIHH is relatively simple, basically all watches.

Three Questions about the Henry Moss Rectangular Tourbillon

Of course, there are a few brands that will take care of both sides, such as smoke plate expert Henry Moss, such as MB & F.

As for the high and low level, there is no rhythm here. Who do you think is the higher level of the two exhibitions? .

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