The business opportunities of mobile payment have great imagination, and many forces including Internet giants, traditional financial giants, mobile phone manufacturers, and communication operators have participated in the game of mobile payment portal competition. Constantly build payment scenarios, and use a variety of means to optimize mobile payment methods, and further compete for C-end users.
The domestic mobile payment mainstream Alipay, WeChat payment continue to pay for online payment scenarios, subsidies battles come and go. The traditional financial institutions represented by UnionPay and the banking industry have made NFC payments and actively cooperated with mobile phone manufacturers such as Apple, Samsung and Huawei to build NFC payment scenarios.
For users, NFC payment may be faster, just pay the phone close to the collection device to pay; but compared to NFC payment, the scan code distribution has obvious preconceived advantages in the Chinese market, and the application scenario is wider. . From the current point of view, both scan code payment and NFC payment have market demand pain points. Authorities in the industry believe that scanning code payment and NFC payment will become the norm for a long period of time in the future.
The C-end user can choose which one to use between the scan code payment and the NFC payment. For the B-end merchants who have been using the traditional POS, regardless of which C-side user chooses, their investment in the terminal payment device must be carried out. Adjustment.
Undoubtedly, the scan code group led by Alipay and WeChat payment has achieved great first-mover advantage because it entered the mobile payment market early. More importantly, through the scanning code payment, merchants can better operate the Internet. At the same time, WeChat's strong influence in the Chinese mobile social market is also one of the powerful boosters of the Scan Code.
With payment as the starting point, it helps merchants to achieve big data integration analysis, seamless interconnection of online and offline resources, and the commercial value of scan code payment is not realized by NFC payment, which is the limitation of NFC payment-led platform. Neither the UnionPay nor the major banks can help the merchant's bank account to be associated with the bank account of the mobile payment user and can achieve information transfer. According to industry insiders, the current lack of Internet platform support for NFC payments makes it difficult to dig deep into the commercial value of mobile payments.
Even so, in order to avoid marginalization in the era of mobile payment, traditional financial institutions have spared no effort to promote NFC payments. UnionPay has led the major banks to successively connect Apple Pay, Samsung Pay, and Huawei Pay, and NFC has become popular. At present, although the scanning code payment has a dominant position in the field of mobile payment, NFC payment is still expected to come to the fore with its own convenience and the powerful pushing ability of traditional financial institutions.
As far as merchants are concerned, only using scan code payment or NFC payment alone can not maximize the benefits. At the same time, using two mobile payment methods seems to cost more equipment. The scan code gun is a popular payment device for applying scan code payment, but there is currently no scan code gun compatible with NFC payment on the market. UnionPay has spent huge sums of money to upgrade POS devices to support NFC payments, but the upgraded POS still uses the original system after all, and is not compatible with scan code payment. Whether there is any device that can be compatible with both scan code payment and NFC payment. Currently only one product that is compatible with scan code payment and NFC payment on the market is smart POS.
As the originator of intelligent POS, Palm is the first store consumption management and marketing service platform in the country. Since the advent of Palm, there have been countless followers. With the continuous optimization and upgrading of mobile payment methods, the development of smart pos has also made great strides forward. Take Zhangba as an example, the initial WeChat scan code payment, now compatible with Alipay payment, UnionPay credit card, NFC payment, comment pay, US group flash payment, all in one. One machine integrates all payment methods. After the convenience of payment, the palm can also help the merchants to manage the store. For the catering merchants, it is a machine to sell the group vouchers, glutinous rice, reviews and other group purchase vouchers, one machine management is hungry, the US group take-out, Baidu take-out take-out orders, one machine quickly distributes or writes off electronic coupons and electronic membership cards, greatly improving the in-store operation efficiency of merchants.
For the merchant, no matter whether the user loves the scan code or the near-field, there is no problem. Be smart, like you, choose smart POS, compatible with all payment methods, including traditional UnionPay credit card and NFC payment. When NFC payment is popular, merchants can easily use NFC payment to collect money without replacing equipment. In addition, it is also in the platform development dividend payment period, through scanning code can speed up the import of fans, complete the online accumulation of accurate user groups, and explore the Internet marketing methods suitable for their own industry characteristics. Such a marketing tool, what are you waiting for?
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