Hunting Cloud Network reported on September 20 (Compile: Zhou Zhougongzi)
Suvidhaa Infoserve (SIPL), an Indian agency that specializes in payments and transfers, claims it has acquired a POS (a Web-based sales system designed to help small businesses track customers, orders and sales) Aasaanpay. The acquisition amount has not been disclosed.
Aasaanpay was founded in 2011 by engineering graduates Sainath Gupta, Pruthvi Sabbu and Shashank Sahni. It uses technology to make smartphones replace traditional bulky pos machines. The venture acquired seed funding from Tvarita Capital three years ago.
Suvidhaa is one of the largest payment management companies in India with more than 80,000 retail outlets. It now remits and pays a total of more than 80 billion rupees (about 1.2 billion US dollars).
Suvidhaa plans to apply Aasaanpay's technology to the 150 million bank cards that the Indian government's Jandhan Yojana plans to issue. This acquisition will accelerate the promotion of Suvidhaa in small businesses, especially in rural areas.
The company said in a statement: "This acquisition will bring a new customer experience, including allowing service providers (such as e-commerce companies) to immediately transform. In addition, it can also reduce the trouble of collecting cash for merchants. The technology also benefits small retail stores that have not fully opened debit and credit card transactions."
No account transaction
In addition to payment via bank card, the POS tool also supports cash withdrawal and transfer services. They are like a mini ATM machine, and customers can withdraw cash after entering the password in the store.
The Central Bank of India recently increased the rural cash withdrawals from the previous 1000 rupees (about 15 US dollars) to 2000 rupees (about 30 US dollars). It also introduces usage rules for online and POS points, including two-factor authentication, chip and PIN card security.
More than 650 million people in India hold bank cards, but only 200,000 ATMs and 1 million POS points.
According to Paresh rajde, founder of Suvidhaa, “Any technology that can solve the bottleneck of public facilities or reduce costs can be called a social changer. According to our past seven years and more than 30 million low-end With the experience of consumers, this technology acquisition will greatly enhance our profitability."
Rajde is convinced that this will change the way consumption is spent and reduce the reliance on cash transactions.
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