Relationship 2 Scene 2 Content 2 Kids King "New Parenting +" Leading Mother and Baby New Retail
——China Maternal and Infant Industry Leaders Summit to create a digital age ecosystem
Online and offline all-channel force child Wang landing new three board market value exceeded 14 billion
It is understood that the organizer of the summit, Children's Children's Products Co., Ltd. is a data-driven, innovative new family omni-channel service provider based on user relationship. Since its establishment in 2009, the child king has been centered around the user. Users build relationships, scenarios and content, create innovative C2B business models, and provide differentiated goods and personalized services to tens of millions of new Chinese families. They have become the leading brands of retail and value-added services for Chinese mothers and children.
In 2009, the child king cut into the maternal and child market with the original big store model. In recent years, the online and offline full-channel has achieved explosive growth. Up to now, the child king has opened more than 160 super-large physical stores in nearly 100 cities in more than half of the country. With an average store size of 5,000 square meters, which accounts for nearly one-third of China's shoppingmall of more than 100,000 square meters, covering tens of millions of member families, Kid King has become the preferred location and best choice for Chinese middle class new family leisure and entertainment.
In December last year, also in Nanjing, Wang Wang held a omni-channel strategy conference and officially launched its official app. So far, in just one year, the online channel of Wangwang has achieved rapid development. After dozens of versions of the update iteration, the number of users and the number of orders of the Kids King APP have exploded. According to the statistics of the Qianshang think tank, Qianwang APP has been ranked among the top three in the domestic maternal and child e-commerce platform.
On December 9 this year, the online and offline omni-channel development of the child Wang step into a new stage of development, as the first mother and baby retail in China, the child Wang successfully listed the new three board, officially landed in the capital market, the day of the listing, the child king The market value has been greatly increased, and the total market value has exceeded 14 billion yuan, making it one of the top ten non-financial companies in the New Third Board. With over 10 million members and a market valuation of over 10 billion yuan, Wang Wang has become the first stock in the well-deserved maternal and child industry, leading the entire maternal and child industry to a new and higher era.
Relationship + Scene + Content Kids King builds maternal and child ecosystem with users as the center
Standing in the new retail era, Wang Wang defines the core theme of this summit as “New Parenting+â€. Through the summit, Wang Wang hopes to jointly promote the leapfrogging of China’s maternal and child industry through well-known enterprises in various fields in the industry. Development will provide direction for the development of maternal and child industry in the next 10 years, thus bringing better services and a healthier lifestyle to tens of millions of parent-child families in China.
"Relationship 2, Scene 2, Content 2" is the three core vocabulary of this summit. In the era of consumption upgrade, a new generation of mothers also put forward higher requirements and personalized needs for maternal and child products and services. Wang Wang believes that such demand has not been fully tapped and effectively met, and traditional maternal and child retailing should have new breakthroughs in Internet development and modern consumption upgrading. Based on this concept, the child king creates a new mode of ecological consumption, and creates a customer-centered, deep-rooted customer relationship through “relationship + scene + content†to create a more valuable ecosystem. The relationship includes the custom relationship between the user and the product, the advisory relationship between the child king and the user, and the circle relationship between the user and the user; in the child king's content ecosystem, the enterprise is not the only content creation and output. The window, on the other hand, enriches more scenarios, allowing customers, employees, suppliers, and more cross-industry resources to be linked; the scene interacts with the content, the interaction forms the emotion, the consumer pays for the emotion, and the proportion of the emotion in the payment The higher the price, the online transactions do not have emotions, and the offline makes up for this weakness.
The maternal and child market continues to rise, the new consumption trend leads the new era of childcare
Special guest Mr. Wu Sheng delivered a speech at the summit on the theme of “Retail Scene Revolution and New Consumer Trendsâ€. He believes that the new retail is based on big data and is more convergent consumer spirit and new around consumers. Technical practice. Benefits and logistics have become the standard for all the scenes, retails and brands today; the design of the scene itself is to make users more willing to enjoy and willing to pay here. Without such a scenario, many logics will undergo fundamental changes, whether it is the conversion rate of consumption or something else. Therefore, we need to innovate. In the future, many new industries need to be redefined. The next step for China's maternal and child industry is to follow what kind of thinking and what kind of business model to embrace the future. This issue deserves to be pondered by the mother and child industry leaders present, and he has affirmed many changes and innovations in the business model of the child king. .
At this summit, China's Internet market leading big data analysis company Analysys think tank and the world's top strategic management consulting firm Roland Berger clearly described the future development of China's maternal and child market. Analysys think that the mother and baby industry in China will continue to maintain rapid growth and the industry scale is expected to continue to rise, driven by many favorable policies, the birth of a new population and the upgrading of consumer attitudes. With the change of user habits, the penetration of the Internet into the overall maternal and child market will gradually increase. It is expected that the transaction scale of China's maternal and child supplies online retail market will reach 494.4 billion yuan by 2018. Roland Berger predicts that by 2020, the overall industry size will reach 3.6 trillion yuan, and the compound growth rate in 2015-2020 is expected to be about 15%. At the same time, it also indicated that the Chinese mother and baby market presented a situation of scattered and highly competitive, and there was a huge space for horizontal integration in the future.
Scientific and technological strength + human services child king "new kids +" lead a new retail maternal and child
Xu Weihong, CEO of the Children's King, delivered a wonderful speech at the summit on the theme of “Creating New Parenting in the Digital Ageâ€. Xu said that based on the new era of consumer upgrades and consumers' comprehensive mobile Internet, the core elements of Kid King are reflected in relationships, scenarios, content and digitalization. The core of its business model is the user-centered innovative C2B model. . In today's comprehensive digitalization of consumers, through a series of explorations and practices, the child king is based on the power of science and technology and humanized service as the two masters of the “new parenting†of the child king, providing all-round comprehensive service solutions for today's new families. Program! At the Children's Headquarters, more than half of the big data and Internet technology research and development personnel are at the headquarters, and the entire process of user acquisition, classification, interaction, value-added and evaluation process is digitized through scientific and technological strength. For example, the child king combines humanized service through scientific and technological strength, so that each consumer has an engineer and a consultant at the same time to provide accurate and professional personalized service! Kid King currently has more than 5,000 nationally certified professional parenting consultants to provide customized childcare growth services 24 hours a day online.
At the same time, many of the emerging middle-class new family outdoor life scenes have occurred in new shopping malls such as Wanda Plaza, and all of Wang’s stores are located in the above-mentioned shopping malls. Among the more than 100,000 square meters of Shoppingmall in China, the child king occupies nearly one-third, and the child king has transformed the store into a new family life center of goods + service + social, redefining the business model of the retail store. In addition, Kid King defines himself as a technology-driven data company. It can be said that the child king redefines the new standard of maternal and child industry in the new childcare era.
In addition, Mr. Xu talked about the future development direction of the child king in his speech. The child king who stands at the new starting point not only satisfies the scale expansion, but also pays more attention to realizing new creation through new technology and truly satisfying everyone's individual needs. At the same time, Wang Wang will realize the business sharing model in the digital age, share resources, share production capacity, and pool more strength to build a maternal and child ecosystem.
Mr. Wang Jianguo, Chairman of Wuxing Holding Group also attended the conference. He said in the speech of the conference that the establishment of Wang Wang has achieved rapid growth in the past seven years, and his performance has been outstanding. He has successfully listed on the New Third Board this year. I believe that the child king is getting With the help of the capital market, we can continue to achieve new leap-forward development and become the preferred omni-channel service provider for new families in China.
At the summit, Wang Wang also arranged a special thank-you dinner for the listing. He expressed his gratitude to the senior leaders of the government and enterprises, the representatives of the investors and the suppliers, indicating that the child king attaches importance to the participants of the entire business ecosystem. gratitude. At the same time, Wang Wang also presented a number of awards such as “Best Contribution Award†and “Special Contribution Award of the Year†to the supplier partners. The achievements of the Children's King are inseparable from the support of each supplier partner. After the listing, the child king will better gather the strengths of all parties and build a maternal and child ecological value system.
In the course of seven years, Kid King has continuously innovated and optimized its business model. In the future, Wang Wang will position her development direction as the omnichannel service provider that is the first choice for new families in China. The child king is looking forward to witnessing the great changes in China's maternal and child industry with more new Chinese families.
The summit also announced the second opening of the 12th Children's Powder Carnival of the Children's King. The online and offline full-line carnival for seven days fully meets the needs of family and children's families. The children's king will make every effort to create a happy annual ceremony for the mother and baby industry. Open the annual carnival feast of tens of millions of parent-child families.
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