The company is a professional company engaged in the design and manufacture of children's amusement equipment, and its products are favored by new and old customers at home and abroad. The company produces educational toys such as children's slides, plastic toys, expansion equipment, children's furniture, and fitness equipment. Company's official website :. Hotline.
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According to a survey, there are currently more than 300 million children under the age of 16 in China, accounting for about a quarter of the country's population, and now 74% of urban teenagers have their own rooms. Children's furniture products have huge market demand, and the development of children's furniture industry has broad market prospects. Currently, children's furniture accounts for 9% of the entire furniture industry. Children's furniture products have reached an annual market scale of tens of billions of yuan. The number of domestic professional children's furniture manufacturers has reached more than 200, and these enterprises are actively expanding a variety of sales channels. One of the more typical ones is the "O2O" mode, which is a cool and inhabitant, that is, a marketing model of online trading and offline experience, which has achieved good results.
Although, the current scale of China's children's furniture industry is very large, and it is still growing. However, while facing huge market opportunities, it also faces huge impacts and challenges from imported brands. At present, imported brand children's furniture products account for 30% of the domestic market share. Although the remaining 70% of the market share is divided by domestic manufacturers, only 30% of them have their own brands, and the remaining 70% are in a state of no brand competition. Based on this calculation, independent brands account for only 20% of the market. And, overall, China's children's furniture market still tends to the low-end market. This is because, on the one hand, most consumers have limited purchasing power, and generally can only afford low-end plate-type children's furniture, but high-end solid wood furniture makes it prohibitive; on the other hand, the design defects of mainstream products represented by cartoon furniture Obviously, quality problems such as product life, safety, and applicability are outstanding. Moreover, the product design is homogeneous, and there is no obvious difference between products of different brands.
The above problems have seriously hindered the healthy development of China's children's furniture industry. Due to the low level of design, domestic children's furniture does not have sustainable competitiveness. The homogenization of product design and continuous and fierce market competition eventually led to the price of similar products gradually tending to the average market price, and the average profit of the industry was depressed. Then, companies can only rely on cost control to increase product profits. Furthermore, companies cannot invest capital in product R & D and design independently, resulting in a decline in product quality. But the end consumer bears the quality problems caused by low-end products. And this also makes consumers unwilling to pay high prices for products, forming a vicious circle. Therefore, to improve the design level and focus on R & D and innovative design in terms of product functionality, safety, and applicability, can enterprises have long-term competitiveness, provide consumers with high-quality products and services, and guide Chinese children's furniture The industry develops healthily and sustainably.
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Ningbo New Glory International Trading Co.,Ltd , https://www.newglory-pet.com