[TechWeb Report] Today (May 9th), China's famous smart couple hotel brand love poetry hotel held a strategic upgrade and investment conference in Beijing. At the meeting, the domestic hotel market was deeply analyzed and the second generation hotel intelligent system was launched. And released the future development plan and investment positioning of the poetry hotel.
The second generation of poetry hotel design concept was also exposed at this conference. The artificial intelligence system is used to upgrade the control of lights and speakers again, which can provide users with a humanized intelligent hotel experience with better experience and simpler operation. Efficiently coordinated with the olfactory system, the poetry hotel across the country creates a more romantic atmosphere for couples. The intelligent system automatically judges whether the demand for the atmosphere is calm and peaceful, romantic intimacy, or passionate, from the three dimensions of time axis, space axis and behavior axis. Then the lighting and olfactory system will automatically respond accordingly. Matching, let the whole space atmosphere move with heart, truly create a perfect two-person world of romance, passion, relaxation and comfort for couples.
Let lighting, sound and other facilities actively match people's needs, and truly realize the "people-centered" service concept, which greatly enhances the hotel's occupancy experience: from check-in to door opening, to curtain TV air-conditioning and other living facilities. Control, user's ease of operation and living comfort have been significantly improved. All the user's operations can be done on the mobile phone. From opening the door to controlling the lighting of the hotel room, everything can be controlled in a smart form.
Shi Shu, co-founder of Poetry Hotel, said at the meeting that in the Chinese hotel accommodation market of 500 billion yuan per year, business accommodation accounted for 40%, couple accommodation accounted for 28%, and parent-child accommodation accounted for 22%. Couple accommodation has become a market of up to 150 billion yuan, belonging to the hotel's rare super blue sea market - because the current market is generally lacking a hotel that can fully meet the needs of couples accommodation. From the very beginning, the Love Poetry Hotel has made a clear positioning – to be a woman's favorite mid-to-high-end couple hotel, and to be the pioneer of this innovative hotel category with “large enough demand, strong consumer power and high profit marginâ€.
In addition, the Love Poetry Hotel officially disclosed the long-term strategic deployment: mainly franchise stores, supplemented by direct stores; urban stores, supplemented by holiday stores, by the end of 2019, the number of love poetry hotels to 100.
Couple + smart, love poetry hotel as a "women's favorite couple hotel" this hotel new category pioneer, opened less than a year into the Chinese hotel industry "product innovation, brand marketing, user experience, efficiency and high returns Rate of 5 all-round black horses. In the future, whether the Love Poetry Hotel can create a new enthusiasm for the Chinese hotel industry through the franchise model, and become a hotel industry legend with high user satisfaction, high profit margin, high occupancy rate and high return rate. We will wait and see.
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