The information system plugs the wings of the store chain, from the simple POS machine (supermarket cash register) that can be seen from the front desk, bar code management, to invisible procurement, sales, logistics, inventory management, financial management, etc. Business, store chain has been at the forefront of the application of information systems.
Walking on the streets of Beijing, chain stores such as “Golden Elephant Pharmacyâ€, “Sports franchise storeâ€, “Tian teacher rice bowlâ€, “One-hand shopâ€, “I miss you red jujube shop†and so on, chain stores have been Widely used in various industries. Informatization is to plug in the wings of the store chain, from simple POS machines (supermarket cash registers), barcode management, to invisible procurement, sales, logistics, inventory management, financial management, etc. For each business, the store chain has been at the forefront of the application of information systems. The emergence of these new applications based on the information platform has led the store chain to break through the boundaries of traditional industries and enter a new growth area.
"Without lock" to "chain"
The development of the chain to today is more than a business model shared by an industry. Leisure foods, health foods, sugar and tobacco tea, cosmetics, maternal and child supplies, jewelry toys, household items, office supplies and other industries can be used. If you understand the history of the store chain from different angles, there may be very Great difference, however, from the perspective of informatization, the industry is more inclined to such three stages: the uncontained phase, the simple chain phase, and the large-scale multi-level chain phase.
Zheng Wei, general manager of Beijing Wanguo Si Xun Software Co., Ltd., also recognizes this division. In his view, the chain store is a retail store that specializes in or authorizes the operation of a major brand of goods (manufacturer brand and middleman brand). The format, at the beginning of the production, is to quickly launch products and brands, let everyone know, the form and content are relatively simple, are brand manufacturers themselves or authorized stores, relatively independent. For informationization, generally all the store POS management software uses a simple invoicing and stand-alone version, which is managed independently. It is also called the unconstrained stage, the form is chained, and there is no chain in essence.
Later, in the development process, with the industry segmentation, this has produced various types of specialty stores that satisfy people's daily life and trendy consumption. It requires a more professional management software that can express the characteristics of the goods, and can realize simple chain management and realize data statistics collection.
Up to now, market demand has required the industry to concentrate similar products, brands and varieties need to be more complete, and the types need to be more numerous. This kind of store that concentrates on selling products in a specific field and providing relevant deep products has become a class of industries with the emergence of market demand. Data mining, data analysis, and data integration are implemented on a simple chain basis, which is called large-scale multi-level chain.
Concept is in front, landing behind
It is right to pay attention to the core competitiveness of enterprises, and it is also an important condition for enterprises to survive and develop, but it is not the only one, especially in the chain retail industry.
"For the development of the store chain of enterprises, it is difficult to become a single-handed one. It is necessary to replenish more resources, including the consolidation of competitors, especially the strong alliance between complementary enterprises, and develop their respective advantages. Not to suppress competitors." Zheng Wei further explained: “Once the market is lost, the industry will be a stagnant water, and there is no life. The chain monopoly is the link between the resources of the production enterprises. It is also the promoter that makes the market competitive. To enable enterprises to produce higher quality products, chain enterprises to provide better quality professional services." However, even as the most intimate information store chain, there are also difficult problems that have always been difficult to overcome. Zheng Wei even said: "As long as we can pay attention to the construction of store chain information in terms of concept, I think that other problems can be solved."
This is a fact that cannot be circumvented. Because enterprise development cannot be accomplished overnight, the understanding and implementation of information platform construction cannot be achieved in one step. However, the gratifying thing is that with the development of the industry and the impact of international advanced experience, the understanding of information system construction in middle and high-level enterprises has been relatively mature, and the key to the next step is to land.
Tripartite collaboration to promote store chain
To land, you need a multi-party collaboration between store chain companies, system software developers, and software service providers.
Judging from the current practical application status, the store chain is mainly based on its “short and fineâ€, and the store types include franchise stores (real-time/transport type), franchise stores, shop-in-shop/counters, and escrow stores. Due to the low investment in a single store, the market entry threshold is relatively low, so all brands and chain stores in various industries are blooming everywhere. However, to solve the unified management of a large number of store chains poses a high degree of challenge to the information system.
However, although there are a lot of information management software provided by the store chain in the market, due to the uneven level of service providers, there is a big gap between products. From the survey, the main types of software products on the market include supply chain management software for chain stores, which can be applied to the management software of supermarket chains, simple supply and marketing management software and a large number of unknown accounting. Software, of course, also has a large-scale ERP system for the chain.
The general store chain is uniformly supplied by the upper management institutions, and has specific needs for promotion management, membership management, settlement management, etc. Even some store chains can achieve tertiary structure management, so for different industries. The store chain developed by the characteristics has a higher demand for management software developers. In addition to the general industry attributes, developers also need to provide complete technical support for user system planning, data organization, software setup, personnel training, and tracking services.
Therefore, the store chain should develop better. On the one hand, the enterprise itself can recognize the importance of the information system from the concept, on the other hand, it needs the software developer, the software service provider and the software user to work together to achieve. This is an inevitable system engineering.
Typical Case
Gongwangfumen Store Chain Information Construction
Wangfu culture is an important part of the traditional culture of the Chinese nation. It is a bridge connecting the court culture and the civilian culture. It is located in Gongwangfu, the former Haixi Street in Xicheng District, Beijing. It is the most preserved palace in the Qing Dynasty in China. It is the national key. The cultural relics protection unit is one of the outstanding representatives of China's Wangfu culture.
At present, dozens of Wangfu culture monopoly stores in Gongwang Palace use the chain-only POS-ERP developed by Beijing Wanguo Si Xun software and a modern information system cooperated with IBM. The store chain has realized the logistics, capital flow, people flow and information flow management of the business operation office, realizing the headquarters management control, logistics distribution, store counter management, intelligent decision analysis, supply chain management, etc., combined with modern wireless and Internet technologies. Efficient and scientific management.
Now, the main functions of the Wangfu Culture Store system: commodity archives, procurement management, sales management, tour guide management, customer management, counter management, group purchase management, logistics and distribution, human resources, office OA interface, financial interface, card interface, tour guide service platform Multiple system management modules such as self-service query platform.
Solution recommendation
Beijing Wanguo Sixun Chain Monopoly POS-ERP System
The Beijing WAN Sexun chain monopoly POS-ERP system is the multi-language version of the POS store system in the domestic B/S mode. In general, its technical features are:
1: It is the same as the C/S software. It is quick and easy to install. It needs professional staff to change the installation of traditional B/S.
2: Massive data transmission, real-time chain, solve the chain problem, and support the single-machine disconnected network in the emergency situation;
3: Retain the user habits of traditional C/S software, change the habit of using IE browsing, increase the client, and change the three-tier structure to four layers;
4: Cross-platform, support windows.linux, Unix and other operating systems; support Oracle, SQL Server and other large fee database, but also support MySQL, PostgreSQL and other free databases, reduce enterprise costs;
5: Easy to upgrade and maintain, reduce costs, C/S client can automatically download in the background, automatically upgrade, reduce maintenance;
6: The first POS industry released multi-language editions, such as Chinese, English, Japanese, Korean, German, etc., one-click switching;
7: A variety of custom attributes, multi-standard management, to meet the different needs of the industry, such as jewelry certificate number, clothing color size, pharmaceutical batch number.
Recommended reason:
The chain monopoly POS-ERP system is tailor-made for the needs of small and medium-sized store chain enterprises, which can meet the individual needs of various store chains, such as snack foods, health foods, sugar and tobacco tea, jewelry toys, optical shops, etc.
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