The China Toys and Baby Products Industry Conference has been held for eight consecutive sessions. The industry conferences have inspired the industry with clear themes, rich content, new perspectives and advanced foresight. It is like a weather vane and always guides the industry. Go in the right direction.
The toy and baby products industry is an important part of our light industry and has developed rapidly and achieved remarkable results in recent years. In the case of a year-on-year decline in the export of light industrial products, the export of toys and baby products industry maintained a double-digit growth. The scale of the industry continues to expand. The total number of enterprises engaged in the production of toys and baby products exceeds 12,000, the number of employees in the industry reaches 6 million, the number of industrial clusters reaches 20, and the number of A-share listed companies is 6, and the sales of individual leading enterprises have reached More than 10 billion yuan. The economic benefits have increased significantly, and the total output value of the industry has exceeded 600 billion yuan. The innovation capability has been enhanced year by year. The industry has obtained more than 110,000 patents, and invention and utility model patents account for 20%. The cost reduction and efficiency enhancement + intelligent manufacturing + Internet has been applied in the backbone enterprises of the industry. The influence of the industry is constantly improving. At home, the government and the society pay close attention to this industry. Its development has been included in the national light industry development plan and intelligent manufacturing development plan. In the world, China is the world's largest producer and exporter of toys and baby products. Country, Chairman Liang Mei was elected as the chairman of the International Toy Industry Council. The whole industry actively integrates into the national “One Belt and One Roadâ€, “Three Products Actionâ€, supply-side structural reform, international production capacity cooperation, consumer product quality revolution and other major development strategies, promotes industrial transformation and upgrading, promotes products to the high end of the value chain, and continues to develop the industry. The ability has steadily increased.
The toy and baby products industry has entered a new era of development, facing both favorable conditions such as the two-child policy, new urbanization construction, consumption upgrading, government decentralization and decentralization, light tax reduction, and the continuation of the world economic downturn. The anti-globalization trend and the trend of protectionism are on the rise, the policy trends of major economies and the spillover effects are large, and the uncertainties and uncertainties are obviously increasing. Faced with the new situation and new situation, we need the initiative of the toy and baby products industry, pioneering and enterprising, striving to achieve new progress in industrial transformation and upgrading, new breakthroughs in product globalization, and new achievements in brand building.
At the conference, President Zhang pointed out the main problems facing the current development of the toy and baby products industry:
First, the ability to innovate is insufficient. The invention patents in the toy and baby products industry accounted for less than 5% of the total number of patents. The sense of innovation is not strong enough. Enterprises are not willing to spend more money on product research and development, and high-tech talents are also lacking. Product homogeneity is obvious, and there is still a big gap between the R&D capabilities of most enterprises and international advanced enterprises.
Second, the brand advantage is relatively weak. Although China is a big country in the production of toys and baby products and a large exporting country, the output advantage is obvious, but there are not many independent brands. The top ten brands in different product categories in China's market, national brands only account for about 30%.
Third, the refined production is relatively lacking. Some enterprises do not pay attention to market research and ignore the control of standardized production and process management. More inventory, more waste, higher cost and lower efficiency. With the same production materials and manufacturing equipment, it has not achieved the same economic effects as international advanced enterprises.
Fourth, it is more difficult to export to domestic sales. There are many export-oriented enterprises. The current export market is weak. Some enterprises lack domestic market sales and lack of in-depth market understanding. They lack excellent R&D teams and mature sales channels. Some enterprises adapt to the process and have high operational pressure.
Opportunities and challenges coexist, and the sustainable and healthy development of the toy and baby products industry requires supply-side institutional reforms that require industrial transformation and upgrading. We must look ahead, summarize the rules, promote the transformation and development of the toy and baby products industry, and expand the scale to occupy the global market. Promote industrial upgrading and improve quality and efficiency.
How to further develop the role of the industry and deepen the potential of the industry to promote the development of the industry is an important issue before us. President Zhang said at the conference:
First, we must accurately grasp the development trend of the industry. The theme of this year's industry conference is called “Foreseeing 2017 Thinking Changeâ€. We are in the midst of a wave of world change. The Internet is represented by the new technological revolution. The whole world is being laid out. Traditional enterprises are undergoing decay, large enterprises are undergoing fission, small enterprises are undergoing fusion, interconnection, reinforcement, and customization are taking place. The whole industry must be required to grasp the global trend of big education, big health, big environmental protection, big retail and big manufacturing. Some people say that the trend is an invincible opponent, and it makes sense. In the face of the trend, some people quickly realized, seized the opportunity, and dared to start, such as Alibaba, Jingdong, Huawei's boss is good at grasping the trend, creating a world-renowned performance; some people look forward to, wait and see, delay Dare to start, the result missed the opportunity. Some trends may not be suitable for everyone and all of you here, but every economic upgrade must be accompanied by a wave of entrepreneurship and innovation. We must be aware of the changes in the big environment and seize the opportunity to win.
Second, we must accurately grasp government policies. On the morning of March 6th, at the second group discussion meeting of the Sichuan delegation at the fifth session of the 12th National People's Congress, I made suggestions on the pain points of the light industry's “export situation is severe and the tax burden is still heavyâ€. , expressed concerns about the difficulties and problems encountered in the development of the real economy. Although it is about the China National Light Industry Association and in the industries of brewing, plastics, canning, sugar, baking, etc., it is still applicable to the operation of the toy and baby products industry, facing problems and difficulties and policy demands. The tax burden is still heavy. I found in the survey that companies generally reflect the heavy burden of taxation. Taking the taxation of toys and children's products manufacturing enterprises as an example, in recent years, the state has implemented export tax incentives for baby carriage manufacturers, from 15% to 17%. The cost of labor for toys and baby products companies has increased year by year. According to the survey, in recent years, the cost of labor for enterprises has increased by 10%-15% every year. The total payment of “five insurances†has reached nearly 40% of the cost of enterprises, and the burden on enterprises is heavier. The company is overwhelmed. The high cost of financing is also an unavoidable problem in the development of the industry. With the implementation of the RRR cut and interest rate reduction policy, corporate financing is difficult to ease, but the high financing cost has not been fundamentally resolved. In particular, some small and medium-sized enterprises report that the actual interest rate (base rate + floating rate) of the loan is 10%-12. %. Some banks only accept loans for SME loans. In order to maintain operations, enterprises can only borrow loans from the society and force some enterprises to the edge of bankruptcy.
At the meeting, President Zhang proposed to promote the development of the real economy to introduce a series of major policy measures to support the development of the real economy in the areas of finance, finance and taxation, technological innovation, technological transformation, combating counterfeiting and infringement, cultivating brands, and regulating market order. The implementation of policy measures is not in place, which is a headache for the Party Central Committee and the State Council. The protection of intellectual property rights is unfavorable, and it is difficult to achieve fair competition. Usually, an intellectual property infringement case takes two to three years from the process of filing, collecting evidence to hearing. To develop a new product, it takes between one year and several years; the investment in research and development costs millions or even millions of yuan. The litigation judgment is generally only 300,000-400,000 yuan, which not only consumes a large amount of financial resources and manpower, but also seriously dampens the enthusiasm of enterprise innovation-driven development and affects the upgrading of products. Industry enterprises generally have concerns about innovation investment, and innovation results are not dare to publicly display, delaying the process of industrial transformation and upgrading.
Facing the above-mentioned many problems faced by the industry and the future development of the industry, I suggest that first, multi-strategy will curb the downward trend of exports, implement the “going out†strategy, and resolve to increase the export tax rebate rate of industrial products and refund some export products of large industries. The rate is gradually increased to 17%; the second is to further reduce the burden on enterprises, to start tax reduction measures as soon as possible, and reduce the burden of taxes and fees; the third is to reduce the emergence of counterfeit and shoddy products and the illegal behavior of enterprises for survival and profit-seeking, and promote the healthy and steady health of the industry. Development; Fourth, we must further optimize the development environment, the government strengthens data services, industry associations establish data analysis application mechanisms, deepen the value of data, improve the level of monitoring and early warning analysis services, and give industry enterprises guidance and guidance is the main responsibility of industry associations; Strengthen intellectual property protection. It is necessary to establish a more flexible mechanism for handling intellectual property disputes, shortening the processing time of intellectual property infringement from about 1-2 years to 3-5 months, effectively creating a good environment for inspiring innovation; and sixth, strengthening planning and industrial policies. Guided, the "Industrial Structure Adjustment Guidance Catalogue" restricted categories to adapt to the needs of market economy development and supply-side structural reforms and better development of the industry.
Third, we must accurately grasp the market orientation. Enterprises need accurate direction guidance, practical policy assistance, and the industry should coordinate all kinds of resources and make good use of policy tools. Actively guide enterprises to expand the market, guide qualified enterprises to grasp the opportunities of the current international manufacturing deep adjustment, take the initiative to go out to accelerate brand internationalization, accelerate product globalization, actively expand overseas markets, and guide export enterprises from simple product exports. The transformation of product technology services has changed from a single price advantage to a comprehensive competitive advantage of technology, products, quality and service. Improve product quality, improve export structure, and promote the transformation of export growth. It is necessary to help the industry export to domestic enterprises, accelerate the adjustment and transformation, establish development teams and sales channels that adapt to various markets, and open the domestic market as soon as possible.
Fourth, we must effectively implement the "three-product strategy." The implementation of the three-product strategic action plan is a strategic choice to promote order growth and build a nationwide manufacturing. The industry producing areas should implement the three-product strategy as a key task, guide enterprises to transform and upgrade, guide enterprises to increase varieties, encourage enterprises to strengthen design and R&D investment, and improve product supply. The structure satisfies the individualized needs of consumers for the variety, function and appearance of toys and baby products regardless of the upgrade. It is necessary to guide enterprises to improve their quality, encourage enterprises to promote the spirit of craftsmen, establish a refined production concept, promote the improvement of the quality of toys and baby products, guide enterprises to cultivate brands, encourage enterprises to develop their own brands, and consciously maintain brand image. Enhance brand awareness and reputation, strengthen the brand's global operations, strengthen brand international awareness, and expand the international brand's influence and market share. Strive to build a world-class brand of toys and baby products.
Fifth, we must optimize the construction of the service platform. The level of public service determines the ability of the industry to develop in an orderly manner. The industry must improve the construction of public service platforms, strengthen guidance, and optimize resource allocation. Continue to build traditional service platforms such as R&D, design, inspection, testing, technology promotion, entrepreneurship counseling, and personnel training. At the same time, we must expand networked collaborative manufacturing, collaborative research and development, Internet big data, cloud computing new service platform. Use the entrepreneurial counseling base, public technology service platform, industrial design center to build a number of convenient and effective entrepreneurial service platforms.
Industry industry is an important support for the toy baby products industry, and construction improvement is a solid guarantee for the development of the industry order. Hand in hand, work together, innovate development concepts, and tap the growth momentum, will accelerate the transformation of China's toy and baby products manufacturing countries into manufacturing powers.
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