Since the beginning of this year, the experiential marketing model has become popular, and home furnishing companies have applied VR technology to product display and promotion. Especially at this year's Guangzhou Construction Expo, VR technology is even hotter. For the upsurge of VR technology, industry insiders said that the "what you see is what you get" shopping experience really landed, standardized and systematic industrial chain is the core key.
VR virtual reality technology popular in the home market
In 2016, it was called the first year of VR, and the new technology hotspots opened the eyes of all walks of life. At this year's Guangzhou Construction Expo, VR was applied more deeply and widely in the home, becoming the hottest topic nowadays. No matter where you go, there are crowds with VR helmets in the experience area. 720 degrees to experience the real effect of personalized home improvement, just like sitting in the theater to watch a my own IMAX blockbuster.
A number of brands such as Europa and Marg set up a special VR experience area in the exhibition hall. The slogan side of the “720° immersive panoramic experience†is often seen in the queue waiting for the audience; Sophia’s theme of “seeing the future†Debut, combining VR with 3D digital projection, holographic projection imaging and other technologies; even the TATA wooden door, which has always been known for its stability and dedication, has also set up an independent VR experience in the corner of its exhibition hall, which cost 2 million yuan. Area. "Close the door, it is an independent quiet space, you can experience the mute effect of the TATA wooden door; wear VR glasses, you can mix your own home as you like." Staff recommended.
The key to experiential marketing lies in standardization and systematization
Put on the VR helmet, you can see the "home" in front of you, it is not only the freshness of technology, but through the restoration of real home scenes, from design to furniture placement, through VR technology can achieve It is an innovation and breakthrough in the consumer experience. Especially for custom furniture, this can further provide consumers with a reference in consumer decision-making, while also taking advantage of the “immersive experience†brought by VR to facilitate sales conversion.
Beyond the show, the VR concept is hot, and it seems that the home industry has sniffed a new direction. Although the VR standard is still to be determined, the order has yet to be established, but VR has already quietly entered the Internet home improvement platform. The next home consumption scene is not only in the designer's computer, but immediately in front of consumers. On the VR overall home improvement platform, the decoration owner can create a 3D virtual space of their own room through the system floor plan, use the tens of thousands of product model libraries in the cloud, and experience DIY one-button test installation like building blocks, while building materials and household products. Can be purchased online, WYSIWYG, 1:1 restore the real home. This combination of virtual reality re-integrates consumers' needs in home design, materials, craftsmanship, price and after-sales, and truly provides one-stop consumer services.
Whether it is to provide a "what you see is what you get" shopping experience, or a short-lived hype, the home improvement chain behind the VR concept may be the core. According to industry insiders, all home building materials can be purchased directly on the VR platform, which requires the platform to establish a complete supply chain. Any form of innovation is inseparable from product development and implementation, and the core of productization lies in standardization and systematization.
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